future de ja vu

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you ever have that feeling that you’re living in the future? like you’re driving on these strange elevated chutes, and whether or not to have kids is now a choice, and you have no need to think about WHERE food comes from, it just generally appears at the beckoning of a shopping cart.

it’s pretty strange, all this is.

all this that you take for granted because you’ve just never known any different, but every so often something will jolt you out of this haze of taking-for-grantability. it happened to me the other day in the checkout line at bed bath and beyond. there were a couple of people in front of me, so i had time to actually notice what was going on as i waited. standing on the checkout counter, just to the left of the cashier was was a 12-inch flat plasma-screen TV, and it was playing a scene from one of those “relaxing” dvd compilations that were on sale in the impulse-buy section of the store right below the counter. it was a scene of tropical fish swimming around a reef. it was uncanny how much the 2-d fish looked like they could be real life, non-pixel based lifeforms just swimming around inside the frame of this plasma fishtank as cashiers made change, and customers sighed in line.

the thought ocurred to me: this is what the future looks like. or rather… this is what the future was going to look like. it was as if i’d experienced a vision of this moment in the past, before it happened, and was now living through its fulfillment. like…future de ja vu.

i think about that as i watch these crazy videos my friends keep shoving at me:

like:
http://www.popularmechanics.com/technology/industry/4217348.html
or
http://www.devilducky.com/media/62817

looking backwards, from the future where every surface has become a computer, and every photo anyone has ever taken is part of wiki-map of the universe, on today’s present, it already feels like we’re living through the dark ages right now.

which, of course, raises that inevitable question as old as the concept of time itself: when the future arrives, are you going to be glad you made it through, or not so much?

i mean, for the people born then it won’t matter. they won’t know any different. like how my generation doesn’t know a concept of sex without aids being attached to it somehow. i bet the older generations pity how much worse it is for us, but since we don’t really have anything else to compare it to, it’s just all we know.

i feel like i’m already starting to pity younger generations.

like…. how for kids that were too young to be in high school when tupac was shot, they don’t really have the same understanding when you say “hip hop” to them that older generations do. and that already includes mine!

explaining to them what hiphop used to be like is like explaining how michael jackson used to be black. which is, of course, another big one all unto itself.

i think porn is probably the biggest point of lament. like what’s happened in the course of porn going from hidden and inaccessible to mainstream and expected. i remember reading a statistic somewhere that it’s like 7 out of 10 elementary school kids have already seen graphic porn on the internet when they weren’t even looking for it. whatever that must mean in terms of the kind of inescapable message that’s being passed along to kids about the expected standard for sexual behavior is kinda disheartening.

food is a huge one too. from obesity to anorexia we have more disorders around food now than ever before. either we don’t think about what we’re eating enough, or we obsessively overthink it–is this the consequence of not having to think about getting it in the first place?

and while we’re on the topic of overthinking things, there’s of course that little narcissism epidemic thing. the rise of the creative class is, of course, not doing any of us any favors here, since narcissism is a side effect of self expression, unfortunately.

there’s openmindedness, i guess. we’re definitely getting exposed to a greater assortment of lifestyles than an average person would have been able to encounter before, and it’s making us more tolerant as we come to realize that our default, may not be the universal default we thought it was. a none too shabby outcome of the world getting all smaller and way too crowded like.

but it’s interesting, you know… we’re openminded…. yet no more empathic than ever before.

i wonder how that happened…

maybe openmindedness is a “nurture” thing…. but empathy is a nature one? requiring actual genetic change vs. cultural? we “know” we shouldn’t do bad stuff to people over there, but it’s not like we are more prone to feel bad if we do. (in fact, all these horrifyingly gruesome movies about torture and mutilation oozing out of hollywood these days only seem to indicate we may be getting a greater kick out of it than ever). the real issue is that the proximity of “over there” is getting increasingly closer and closer to us, so in effect, our restraint is still just us thinking about OUR own asses.

jeez… this is making me depressed…

the only good change i can even think of is in terms of sustainability. here’s a concept that was barely even in the common dialogue just a few years ago, and now it’s on the tip of everyone’s tongue. finally, environmental consciousness has been emancipated from the hippie ball-and-chain, so now it can actually be hip for EVERYONE to care about sustainability instead of just the counterculturals.

but this one good bit of future de ja vu, isn’t enough. i’m still pretty heartbroken about the whole michael jackson becoming white thing.

and don’t get me started about hip hop.

there’s gotta me something more, right?

anyone got any bright future forecasts?

    



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hollywood’s most wanted

on my way to see Day Watch at the arclight in hollywood last night (in case you’re wondering, Night Watch was soooooo much better. don’t even bother with the sequel.)

i walked through THIS exhibit happening in the theater lobby, which is just awesome:

HOME

ANNA NICOLE SMITH

DENNIS HOPPER

ELVIS PRESLEY

 

EMINEM

JANE FONDA

PARIS HILTON NEW

 

LARRY KING

LENNY BRUCE

LIL’KIM

 

MARILYN MANSON

MEL GIBSON

MICHAEL JACKSON

 

NICK NOLTE

NICOLE RICHIE

SID VICIOUS

 

SNOOP DOG 1993

SNOOP DOG 2006

ZACHARY QUINTO

” Hollywood Most Wanted brings you a series of limited edition prints. All prints were created with the most innovative printing techniques using archival paper and inks.

All mug shots are obtained from government and law enforcement sources, via the Freedom of Information Act unless otherwise specified.”

    



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sleepwalking dream

i love the way this guy takes photos of people dancing–like capturing a sleepwalker and the dream together in the same shot.

it’s gotta be something about the lighting….

even the djs are in a dream state!

i want photos like this from a do lab dance floor!!

    



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bad identity marketing strategy

this is what the bottom shelf in aisle 8 at ralph’s looks like:

uh… which one am i supposed to buy?

i iz confuzled.

    



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if the shoe fits…

ok, i admit it, i totally love reebok’s new ($30 million, multi-platform) reebok-run-easy.jpgcampaign announcing their community site www.goruneasy.com. i’ve been seeing their billboards all over town, and even just watched an ad on their site, and it’s so fucking clever and cute and makes me laugh every time i see some new bit of their creative.

here’s one of my favorite images from the campaign:

best jab at nike ever!

from: thirdwayblog.com:

The Run Easy campaign is a breath of fresh air from Reebok in a category obsessed with an obsessive attitude towards athletics. Nike has been successful positioning its brand to serious athletes, thus attracting millions of other consumers who admire but do not imitate this level of dedication. Too often both Reebok and Adidas ad campaigns have looked like pale clones of the original Nike strategy. This new multimedia campaign from Reebok aims to position Reebok squarely with casual athletes. It is a risky but worthwhile endeavor.

way to draw the running-shoe consumer identity line, and fucking stake your claim, reebok!

interestingly, here’s nike’s community site: www.joga.com. a site for hardcore soccer enthusiasts, and with a definitvely non-english url… what is it? i’m guessing like…. portuguese for “game”? (it’s juego in spanish… anyone speak portuguese?)

could the community sites of two companies that sell essentially the SAME freakin’ thing be ANY more different?

good to keep that in mind, that the community strategy approach can be just as varied as any other aspect of a campaign, and depend just as much on the kind of user you’re aiming to engage.

yet another question to throw into to the cauldron where that “how to measure the effectiveness of social engagement” mess is stewing: well, did your strategy engage the right audience in the right way?

one shoe doesn’t fit all, remember?

    



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