when i started bugging micki with my thoughts and questions on the topic of the value of social engagement as a marketing strategy (thaaat whole diatribe is currently gestating in the social.creature incubator, and will hopefully hatch before too long) she turned me onto this blog, by a dude named jeremiah. today i found a post there that led to a comically succinct visualization of the breakdown between the (heretofore) 4 tribes of marketing: marketing, pr, advertising, and branding…

jeremiah’s response for social media marketing (the nascent fifth tribe) is represented in this diagram:

so, here’s my take on how something that i like to call identity marketing fits in.

** (bonus points: can you correctly identify the actual “marketer” in this picture?) **