marketing mixed

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just came across the mixed chicks line of hair products, and thought it was awesome. kind of like the same way that i find my best friend (whose mom is white and dad black) ordering a half vanilla half chocolate milkshake at a diner awesome. (i’m telling you, should hear HOW she orders it. that shit NEVER gets old!) kind of like the way i find products and messages that speak to people with complex identities awesome.

we all want to feel that our particular problems and unique desires are genuinely understood–whether it’s about hair, a sweet tooth, or anything else, really.

after all, you realize the big secret is that EVERYONE feels they have a complex identity, right?

 

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