Entries Tagged as 'viral marketing'

Monday, August 25th, 2008

once bitten…

HBO has created a monster with the promotional campaign for True Blood, a new TV series from the creator of Six Feet Under, set to premiere September 7th. AdAge (which has a nice little video about the campaign here, but no way to embed it elsewhere) explains: While they’re only one part of the larger [...]

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Tuesday, August 12th, 2008

building characters

While trying to track down a quote from Bret Easton Ellis’s The Rules of Attraction, I came across a LinkedIn profile for Sean Bateman. In case you’re not acquainted with Sean Bateman, one of the main protagonists of the Rules of Attraction, here’s his LinkedIn profile: Sean Bateman Student at Bennington College Albany, New York [...]

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Monday, July 7th, 2008

what ad agencies can learn from indie brands

In Buying In: The Secret Dialogue Between Who We Are and What We Buy, Rob Walker talks about “underground brands”–lifestyle symbols created by independent entrepreneurs. In fact, I actually think it’s easier to think of underground brands as “independent brands,” (cuz what does “underground” really mean, anyway?) much like independent music: In popular music, independent [...]

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Sunday, April 6th, 2008

beyond content

This whole thing Radiohead’s doing, encouraging remixes of its songs is way clever. Radiohead, iTunes and GarageBand are giving you the opportunity to remix the band’s new single “Nude”. To make remixing easy, the separate ‘stems’ from the song are available to purchase from iTunes. The ‘stems’ available are bass, voice, guitar, strings/fx and drums. [...]

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Wednesday, April 2nd, 2008

the evolution of the LIB music player

LIB06: an immobile little flash dookiy embedded in the site: up close it looked like this: at the time we thought it was quite the snazz. LIB07: we figured this kind of media thingie shouldn’t be trapped on our site, so we created a “portable” popup player that you could launch on our site, and [...]

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Monday, January 28th, 2008

a trend’s success

“Is The Tipping Point Toast?” asks the recent FastCompany article in which researcher duncan watts talks about his findings (and their less than exuberant reception) that expose the billion dollars a year marketers spend targeting “influentials” as a waste of money. i am constantly repeating the phrase that “we buy the brands and products that [...]

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Sunday, December 16th, 2007

today’s awesome ad award goes to:

  …AOL news? yeah. apparently. way to make an ad that speaks to a demographic that’s been writing you off for a minute.   thanks (ariel) Like this? Share it: Tweet

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Saturday, December 15th, 2007

look at this cool new thing!

get your post-apocalyptic designer dream on… Illuminated is a new animated series being created by some of the people behind GNN (Guerrilla News Network), Phong.com (Eminem’s “Mosh”), Pod Collective, Broken Saints, and ConceptArt.org. illuminated.com and while you’re looking at that you may also want to look at this: how to share illuminated and this: how [...]

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Wednesday, December 5th, 2007

user generated promotion

i keep being pressed to come up with alternatives for the word “viral.” since people are supposed to stop saying it, what are they supposed to say in its place, right? (virus-like? virusy? air-borne?) the point here isn’t really about how to refer to the germ so much as it is identifying that contagion spreads [...]

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