Entries Tagged as 'bad strategy'

Monday, April 20th, 2015

UX Cruelty

Don’t blame it on the algorithm — assuming you’re designing experiences for “happy, upbeat, good-life users” might make you a terrible person.   My friend is going through a divorce. Like nearly 5 million other Americans. And recently Facebook greeted her with this careless user experience:   When this UX intrusion happened to her, it reminded me of a similar, […]

Thursday, December 11th, 2014


Forgive me if I have a lingering respect for the English language — NutriBullet, you’re the worst, with this wronggrammar. Stop it. Also, Expedia, aren’t you better than this derivative ish? Jesus. STOP it. Lysol. SERIOUSLY. STOP IT. Copywriters? Fuck you, dudes. Wronggrammar is not the flat design of “brand storytelling.” Stop trying to make […]

Wednesday, October 9th, 2013

Make More Ads Like This

It’s not that fucking hard.   Yesterday I was served this ad as the pre-roll in front of a TLC music video on YouTube and kind of freaked out. It was such a profound departure from the typical ad aimed at women, it felt like I’d seen a unicorn. I then proceeded to devote way […]

Tuesday, June 25th, 2013

Plan To Fail

  This month’s Harvard Business review cover story, Strategy for Turbulent Times, explains how the pace of competitive change has reached an “inflection point.” Up until now the business world has been obsessed with the notion of building a sustainable competitive advantage — it is the idea at the core of strategy textbooks, of Warren Buffett’s investment […]

Tuesday, November 2nd, 2010

today’s ad fail award goes to

You know what, Skyy? I’ve always found your ads amusing in the past. The pineapple one was a study in optical double entendre excellence. And, of course, the twin cherry ad was an instant classic. I may be a Grey Goose, or, failing that, Ketel One girl, myself, but  a preference for understated sophistication when […]