Social-Creature

Ever since Apple started putting a lowercase i in front of its products, their advertisements have been known for basically two things — articulating a visceral, transcendent grace inherent within the Mac product experience: …and making fun of people who don’t already use Macs: Which is why the iPad ads — with their exaggeratedly simplistic gestures, [...]

“Is The Tipping Point Toast?” asks the recent FastCompany article in which researcher duncan watts talks about his findings (and their less than exuberant reception) that expose the billion dollars a year marketers spend targeting “influentials” as a waste of money. i am constantly repeating the phrase that “we buy the brands and products that [...]

seriously, just stop. it’s not cute, it’s not hip, it’s not clever, it just makes you sound antiquated. this is not the 90′s and there IS no more viral. it’s over. deal with it. “and then we’ll just use a viral blahblahblahblahblah” i’m sorry, what did you say? “yes, i said, ‘and then we’ll just [...]

“THEORY ENDS HERE” – sign on the door to the production office at Boston University’s film department working with so many music festivals i’ve come to see the pattern in their ticket sales to be a kind of concentrated tour through all the major factors involved in driving adoption. like the type of excursion that [...]

like a true teenage product of the 90′s i blame video games. last week i caught the tail end of an npr bit about the nintendo wii which mentioned that the console was currently outselling both sony’s playstation and microsoft’s xbox combined. the explanation for this seems to be that because of its uniquely simple [...]

“If you don’t love everybody, you can’t sell anybody!’ – Jerry Maguire’s mentor “Dicky Fox” ok, enough with the fun and games. heave a sigh of relief to not be breathing playa dust anymore, put away your white clothing, let’s get serious, and talk about marketing. one of the things that i haven’t given too [...]