Entries Tagged as 'gamers'

Monday, December 20th, 2010

Who The iPad Ads Are For

Ever since Apple started putting a lowercase i in front of its products, their advertisements have been known for basically two things — articulating a visceral, transcendent grace inherent within the Mac product experience: …and making fun of people who don’t already use Macs: Which is why the iPad ads — with their exaggeratedly simplistic gestures, [...]

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Monday, August 17th, 2009

The Peril of Perfect Evil

Have you noticed the slate of WWII resistance movies lately? There’s last year’s Valkyrie, starring Tom Cruise, which depicts the actual attempted plot devised by a cadre of senior German officers to assassinate Hitler. Earlier this year saw the release of Defiance, also based on a true story, with Daniel Craig and Liev Schriber portraying [...]

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Monday, August 25th, 2008

once bitten…

HBO has created a monster with the promotional campaign for True Blood, a new TV series from the creator of Six Feet Under, set to premiere September 7th. AdAge (which has a nice little video about the campaign here, but no way to embed it elsewhere) explains: While they’re only one part of the larger [...]

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Wednesday, September 5th, 2007

late-adopter strategy

like a true teenage product of the 90′s i blame video games. last week i caught the tail end of an npr bit about the nintendo wii which mentioned that the console was currently outselling both sony’s playstation and microsoft’s xbox combined. the explanation for this seems to be that because of its uniquely simple [...]

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