It’s pretty interesting that at this year’s MTV Video Music awards the biggest controversy came from Brit comedian, host Russell Brand messing with the Disney-sponsored teen pop boy-band the Jonas Brothers for wearing Purity Rings. Purity rings, or chastity rings/promise rings originated in the U.S. in the 1990s among Christian affiliated sexual abstinence groups. The [...]
in light of the previous post, a friend suggested i redevelop the ad for the enlightenment card to make it more relevant to a consumer identity that would actually find the product appealing. i only had five minutes tho, so here’s the best i can do:
as a marketer you realize that it’s not so much that you’re really setting anything up for sale, it’s that everything already IS for sale, and you’re just helping it along. so it’s not so much that i’m bothered by the selling of “enlightenment,” (there’s been buddha statues on-sale for millennia, and what are THOSE [...]
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