Entries Tagged as 'spirituality'

Tuesday, August 14th, 2007

rebranding enlightenment

in light of the previous post, a friend suggested i redevelop the ad for the enlightenment card to make it more relevant to a consumer identity that would actually find the product appealing.
i only had five minutes tho, so here’s the best i can do:

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Filed under ad, bad strategy, branding, consumer insight, controversy, hippie, identity, identity marketing, irony, lifestyle slur, marketers, rad!, rebranding, remix, spirituality

Tuesday, August 14th, 2007

the new and improved enlightenment lifestyle

as a marketer you realize that it’s not so much that you’re really setting anything up for sale, it’s that everything already IS for sale, and you’re just helping it along. so it’s not so much that i’m bothered by the selling of “enlightenment,” (there’s been buddha statues on-sale for millennia, and what are THOSE [...]

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Filed under LIB07, ad, american, authenticity, bad strategy, branding, caucasian, community, consumer insight, controversy, countercuture, culture, event, feedback, festival, hiphop, identity, identity marketing, image management, irony, marketers, myth, punk, social psychology, spirituality, strategy, sustainability, trend