Sorry, it’s a spoof. Someone has taken an old Jordan Nike commercial, “Maybe You Should Rise,” and mashed it with LeBron’s “What Should I Do?”, with pretty good results. But Sun-Sentinel Miami Heat beat reporter Ira Winderman confirms that it’s a forgery in this tweet.
This is tripping me out. I was just going to write a quick post about how terrifically lame I think the outdoor ads for The Day The Earth Stood Still are. It’s basically just a stock-photo image of the Earth’s curvature, against a black outer-space backdrop, with big, block-y, white letters that read: “THEY’RE HERE. WE’RE GONE.”
I keep envisioning some situation where it’s like, they actually had some really kick-ass, slick-style design, and a tag-line that wasn’t written by Tarzan, but it was so high-concept and mind-blowing that it got stuck in endless rounds of focus groups, and approvals and whatnot, and as everyone was scrambling around, the deadline to get the final ad design to wherever it is that billboards and bus-wraps get printed was fast approaching, until it was only, like, minutes away, and finally some executive at 20th Century Fox got some assistant to open up MS-Paint and just slap the thing together, and clicked “Send.”
It’s so unimaginative and uninspired, and so blatant its sheer simplicity actually makes it totally meaningless. 1996 called, it wants its rejected Independence Day poster design back. In fact, so do I Robot, I am Legend, and a bunch of other future/apocalypse Will Smith movies. For that matter, every aliens/robots/zombies/mutants/monsters movie, ever, does too. At a time when our options for global crisis threats could not feel any less extra-terrestrial or non man-made, this just seems so irrelevant. Especially for a movie where the alien looks and talks exactly like Keanu Reeves, and says totally climate-crisis-compliant stuff like, “If the Earth dies, you die. If you die, the Earth survives.”
There! Look! That could have been such a better tag-line. I mean, anything could, really.
This ad is such a boring disaster that no one has even bothered to take a photo of it, or scan it or upload it or anything. It’s actually almost impossible to find any image of its lameness online anywhere.
This is currently the billboard on the corner of La Brea and 3rd. The bottom part is from an ad for Death Race which came out this Summer. The top, I’m guessing, is from some alcohol ad, no doubt. The result is so awesome, I’m having a hard time believing this is could just happen by accident, and it’s not part of some guerrilla billboard mashup movement or something:
