Month: April 2008
today’s awesome ad award goes to:
the ad in this case is the overall concept and execution of this whole thing. not just the video below.
Adidas Originals Left To Right:To celebrate the iconic Superstar shoe, Adidas Originals produced a pair of giant sized exact replicas. Housed in separate studios, they invited friends and artists at Surface2Air and Upper Playground to celebrate their own originality by customizing the huge sneakers – the right shoe for the East Coast and the left shoe for the West Coast. For three days, the artists’ collectives and upon completion, the shoes were put on a flat bed truck and the two parties set off to meet in Venice Beach, CA. The showdown on the boardwalk drew L.A.’s finest “originals.”
lucent dossier at the edison ~ downtown LA
Lucent Dossier‘s first night as the house band circus at the Edison goes down tomorrow night.
The Edison is re-introducing and reinventing the spirit of cabaret. Reminiscent of Paris and Berlin of the early 20’s, Wednesday nights the venue is transformed into an exploration of the past — a peek into the decadent, sensuous underbelly of historic LA.
with an inadvertently steampunk twist.
ps. the edison’s site is just completely kiler! such a fantastic, immersive online experience. and if all of that doesn’t go to show how well-rounded this place’s kickassness is, Thursdays from 5-7 you can get martinis for .35 cents! what what!
a magical video ad-venture
shot and produced by the kicakss siouxzen kang, and featuring an unreleased glitch mob track! if this doesn’t make you wanna go, you’re probably not someone who likes FUN!
beyond content
This whole thing Radiohead’s doing, encouraging remixes of its songs is way clever.
To make remixing easy, the separate ‘stems’ from the song are available to purchase from iTunes. The ‘stems’ available are bass, voice, guitar, strings/fx and drums. You can mix them in any way you like, either by adding your own beats and instrumentation, or just remixing the original parts.
The public will listen and vote for their favourite remix (voting ends May 1st). You can also create a widget allowing votes from your own website, Facebook or MySpace page to be counted as ‘mix votes’ back on radioheadremix.com. Radiohead will listen to the best remixes.
Once upon a time the product and the ad for the product were completely separate entities. Then content itself began to do double duty as the promotional unit. Now it’s the direct personal experience with the content that can become its own promotion. It’s not just Radiohead pushing their song anymore. Everyone who creates a remix of the song, creates their own personal experience with it, is now involved in generating more exposure for it.
Culture no longer fits all that well into the role of a packaged good (if it ever did). Now there is more and more opportunity–and reason–to approach cultural content as a raw material, one used in the construction of expression.
PS. Go treat your ears to the ESKMO REMIX.