Social-Creature

my good friend marsi frey was the visual effects producer on this goodby silverstein & partners spot for HP.   the flow of the whole thing has such a slick pace that it actually has the feel of more substantial scripted entertainment. that’s right, the ad is entertaining. (not surprising considering Goodby and Silverstein predict [...]

we’re embarking on a new experiment for the winter issue of the do lab artist network publication. looking for animators/ motion graphics/ v-fx artists to participate. full info here: For the past year we have been producing a quarterly arts publication showcasing the diversity of artistic expression within, and relevant to, the Do LaB’s community. [...]

this friday i will be part of the Marketing 101 panel at the StartupLA conference, an event “committed to building the startup community in Los Angeles.” i’m really excited to be a part of it and share my insight, and i’m also excited that the organizers included this panel in the programming. marketing isn’t necessarily [...]

worst case scenario, who would lose out if the music industry disappeared? the fans and musicians would still be able to connect now that they have the internet to act as matchmaker. in fact, even huge acts such as Radiohead and NIN are starting to ditch their labels , cutting out the despotic middleman to [...]

tiffa novoa 1975 – 2007 heavy shit today. tiffa (née tiffany ann snead) was not just a fashion designer, she invented an entire aesthetic style. she was not just one of the founding members of a notorious performance troupe, she helped to create an entire subculture. she wasn’t just a visionary artist, she was a [...]

first, you need to watch the trailer for sony pictures’ across the universe: here. if you cannot be trusted to come back here afterwards, however, you can just watch the shittier-quality youtube version: ok then. now that you have been adequately briefed, we can begin. i first saw the trailer for across the universe on [...]

boreta, ooah, edIT, kraddy four guys on keyboards does not a band make, but when they’re laptop keyboards it’s a whole new breed of musical act. last night the glitch mob dutifully slayed the LA crowd at the kingking on hollywood blvd. it was the first time in a long time (too long) that all [...]

The goal of all human activity can’t be reduced to the leaving of descendants. Once human culture was firmly in place it acquired new goals. – Jared Diamond, The Third Chimpanzee right as i was in the process of rereading the third chimpanzee (i had to read it in college for sociobiology, and recently realized [...]

yesterday a new client pointed me in the direction of reverbnation.com, and while i don’t usually write about websites, this is different–i can’t even help it. launched just under a year ago, “ReverbNation.com is a Music 2.0 company that is responding to the changing music business paradigm.” except, when they say it, this isn’t just [...]

following up on the smash success of its award-winning “evolution” ad, dove unleashes “onslaught“: much like the evolution ad, which shows the intense makeup and photoshop augmentation of an image of an average woman and at the end offers, “no wonder our perception of beauty is distorted,” while directing viewers to take part in dove’s [...]