To the extent that any advertising works, the model in place at websites like Hulu and Fancast, that offer commercial-supported streaming video of TV shows and movies, is pretty damn effective. Unlike the 3-minute average TV commercial break, which most people Tivo past or click away for or simply go to the bathroom during, the [...]
Suddenly everyone wants Social Media.
While traditional media budgets have kept shrinking in the wake of the recession, according to recent Forrester Research, “53% of marketers are determined to increase their social media budget, and 42% will keep it the same, a total of 95% of marketers are bullish on social media marketing.” Just two years [...]
starting this blog seems kinda like merging onto a freeway. one doesn’t just take a sharp left turn and blurt out some sort of doctoral thesis, rather it’s a continuous, gradual process of edging closer and closer to the main flow of traffic, with ideas expanding on ideas, expanding on ideas.
i’ve been tinkering with [...]
just saw a great bit by sarah dopp about the trend of an established company’s new community site campaign that involves an outdoor advertising strategy to drive traffic–case in point: reebok’s goruneasy.com that i already wrote about glowingly HERE.
what i find particularly interesting about this approach that’s being adopted not just by reebok, but starbucks [...]
It’s your campaign, you know.
You. The Client.
Sure, you’re hiring an agency to direct it, but YOU are paying for it. It belongs to you. Or even more precisely, it belongs to your brand. The ad agency is like the au pair you hire to make sure your baby gets the best care. It also happens [...]
- io9.com
Keenly observant."
- thewrap.com
