For the past two years, Espresso has taken a stab at answering a simple, compelling question: “What The F**k Is Social Media?” The answer has turned into a series of presentations that have been viewed over 750,000 times, translated into about 10 languages (including Russian, so I’ve finally been able to explain to my parents [...]
To the extent that any advertising works, the model in place at websites like Hulu and Fancast, that offer commercial-supported streaming video of TV shows and movies, is pretty damn effective. Unlike the 3-minute average TV commercial break, which most people Tivo past or click away for or simply go to the bathroom during, the [...]
Have you seen these billboards? They’re all over the place: Been wondering what the hell that’s all about, maybe? Well, answer #1 goes like this: Hope people have been seeing the billboards that I have put up around town. I think its important everyone knows how much Sarah Marshall SUCKS! How she does look fat [...]
“We read to know we are not alone.” – C.S. Lewis in retrospect, it’s not so surprising that while i was studying film in college i was also producing art and music events as an extra-curricular activity. i joke that producing a movie and producing an event are pretty much exactly the same process, except [...]
just saw a great bit by sarah dopp about the trend of an established company’s new community site campaign that involves an outdoor advertising strategy to drive traffic–case in point: reebok’s goruneasy.com that i already wrote about glowingly HERE. what i find particularly interesting about this approach that’s being adopted not just by reebok, but [...]
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Social media maven."
- Wired
Knows a lot about how young people form tribes." - WBEZ, Chicago
- io9
- Los Angeles Times
Keenly observant."
- The Wrap
A deft mix of memoir and cultural mapping."
- Coilhouse
On WBEZ, Chicago:
