social-creature

i’ve been driving past this construction zone on the corner of vermont and washington for the past two years every time i need to get to the 10 onramp, only recently was the hard-hat area gauze removed to reveal what this building actually is: a school.
 

a couple of days ago i heard a really interesting [...]

(not everyone’s a great photographer. da’s ok.)

one of the projects i’m currently working on involves cleaning some wreckage from a web 2.0-style mess that was never resolved, and is coming back to haunt the client. it’s not huge, but it’s a template, i think, for ways in which web 2.0 messes get made in general, [...]

as a marketer you realize that it’s not so much that you’re really setting anything up for sale, it’s that everything already IS for sale, and you’re just helping it along. so it’s not so much that i’m bothered by the selling of “enlightenment,” (there’s been buddha statues on-sale for millennia, and what are THOSE [...]

just yanked this bit of rad from jeremiah owyang:

my favorite part is where she goes, “you don’t know anything about me.”
and he says, “i know everything about you sweetheart!” and starts spouting off all sorts of demographic statistics. perfect case in point about the difference between knowing your demo (defined by the market), and understanding [...]

not sure what would be a good weekend to produce a music festival?
should you guess what your community wants?
or….
maybe do THIS?
if you have an opinion on when you’d like to see LIB08 happen, you too can chime in.
in fact, please do.

here’s your problem. whoever you are, whatever service or widget you’re selling, you’ve gotta reach your consumer. and 10 years ago “reaching” your consumers meant simply broadcasting advertising at them. but that’s the past. becoming ever more and more officially the past with every word that gets blogged. now “reaching” your consumer means you have [...]