social-creature

Back in early 2006, Chevy tried to get on the whole “consumer generated content” bandwagon (or bandSUV, I suppose), with a website which allowed users to easily create their own “ads” for the Chevy Tahoe using provided video and music assets. In theory, the idea was to generate interest in the vehicle through user created [...]

If, sometime circa 2004, you were out and about at certain underground parties in the Los Angeles Circus scene, and saw someone wearing a particularly striking pair of pants (male or female), created from asymmetrical strips of leather sewn in a twisted, impeccably tailored way, like the trappings of some Mad Max forest nymph biker [...]

In case you happen to have missed it, Tropicana changed the design on their cartons last month, and in the process discovered that “Some Buyers Are Passionate About Packaging,” as Stuart Elliott writes in the New York Times:

PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium [...]

Beatles fans Vs British police.

Right after writing about how cool I thought it would be to bring fictional characters to life on social media, I discovered that the employees of Sterling Cooper, the Madison Ave. advertising agency where the characters on AMC’s series Mad Men work, were all up on Twitter. For anyone unfamiliar, Twitter.com [...]

HBO has created a monster with the promotional campaign for True Blood, a new TV series from the creator of Six Feet Under, set to premiere September 7th.
AdAge (which has a nice little video about the campaign here, but no way to embed it elsewhere) explains:

While they’re only one part of the larger campaign launching [...]

A quick little break in the travelling silence just to mention that Post-War Trade, the “democratic future of merchandising” dreamed up by Amanda Palmer of The Dresden Dolls, and produced by Katie Kay–indisputably two of the savviest, sassiest lasses I know, whom it was my pleasure to introduce a few years back–is now, finally, up [...]

In Buying In: The Secret Dialogue Between Who We Are and What We Buy, Rob Walker talks about “underground brands”–lifestyle symbols created by independent entrepreneurs. In fact, I actually think it’s easier to think of underground brands as “independent brands,” (cuz what does “underground” really mean, anyway?) much like independent music:
In popular music, independent music, [...]

This whole thing Radiohead’s doing, encouraging remixes of its songs is way clever.

Radiohead, iTunes and GarageBand are giving you the opportunity to remix the band’s new single “Nude”.
To make remixing easy, the separate ’stems’ from the song are available to purchase from iTunes. The ’stems’ available are bass, voice, guitar, strings/fx and drums. You can [...]

just a quick note to announce that the new bonnaroo site i consulted on for threshold just launched yesterday.
it ain’t just your regular music festival website, that’s for sure.
check it out:

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we’re embarking on a new experiment for the winter issue of the do lab artist network publication. looking for animators/ motion graphics/ v-fx artists to participate.
full info here:
For the past year we have been producing a quarterly arts publication showcasing the diversity of artistic expression within, and relevant to, the Do LaB’s community. For our [...]