To make remixing easy, the separate ‘stems’ from the song are available to purchase from iTunes. The ‘stems’ available are bass, voice, guitar, strings/fx and drums. You can mix them in any way you like, either by adding your own beats and instrumentation, or just remixing the original parts.
The public will listen and vote for their favourite remix (voting ends May 1st). You can also create a widget allowing votes from your own website, Facebook or MySpace page to be counted as ‘mix votes’ back on radioheadremix.com. Radiohead will listen to the best remixes.
Once upon a time the product and the ad for the product were completely separate entities. Then content itself began to do double duty as the promotional unit. Now it’s the direct personalexperiencewith the content that can become its own promotion. It’s not just Radiohead pushing their song anymore. Everyone who creates a remix of the song, creates their own personal experience with it, is now involved in generating more exposure for it.
Culture no longer fits all that well into the role of a packaged good (if it ever did). Now there is more and more opportunity–and reason–to approach cultural content as a raw material, one used in the construction of expression.
we’re embarking on a new experiment for the winter issue of the do lab artist network publication. looking for animators/ motion graphics/ v-fx artists to participate.
For the past year we have been producing a quarterly arts publication showcasing the diversity of artistic expression within, and relevant to, the Do LaB’s community. For our forthcoming issue we seek to spotlight the creative output from various sonic creators combined with that of visual effects, motion graphics, and animation artists.
Many talented musicians have submitted original music, and we are now seeking the rockstar visual artists in our midst interested in creating an interpretation, accompaniment, or re-envisioning of the music through THEIR eyes to complete this collaborative, cross-media experiment.
We are calling this an experiment because we have never attempted to do anything quite like this before, and are just as curious as you to discover where such a project can lead and what kind of dynamic creations it can inspire.
The end-results of this collaboration will be distributed to the Do LaB database and beyond, as well as screened at one of our upcoming events.
If this project sounds like something you would like to participate in, you can get all the info HERE.
marshall herskovitz and edward zwick aren’t simply geniuses, they are CONSISTENTLY the only ones creating television programming that reflects the real struggles of an entire generation.
thirtysomething was before my time, (though i do know it as the series that went down in history as the first to feature a gay relationship on TV, so that already says something about the creative team’s cultural prescience), but a decade later my so-called life was RIGHT on schedule. what made that show so great wasn’t that it was incredible television (though it was–winning 6 golden globes and 7 nods in its two short seasons on TV), but because it felt like it was ABOUT ME!
well, it’s been a decade since claire danes became the vicarious incarnation of manic-paniced, post-grunge-era high school girls everywhere, and this november herskovitz and zwick are launching “quarterlife” an internet series and social network.
from the quarterlife site:
A show about a group of twentysomethings coming of age in the digital generation. And a social network about what it means to be creative, to pursue a passion, to make a difference in the world — or just to find a place in it.
From Marshall Herskovitz and Edward Zwick, the creative team behind “My So-Called Life,” quarterlife is the first Internet series that is as high quality as any film or television show.
quarterlife is premiering on myspace on november 11, and on quarterlife.com on november 12–but IMDB still insists it’s a TV series. hello? IMDB? might be time for a new category?
before i launch into my little speech about how amazing i think this show (which, unless you’re in the right demo for it, you’re probably going to find incredibly hokey; ahem: the demo is in high school and college, it’s not ACTUALLY 20-somethings) has the potential to be, i’d just like to point out that this move perfectly exemplifies what i mean when i say that “culture” is the next “community”–i.e. we’re all social networked out. we’re all connected and commented and poked to death. stick a fork in it. we’re done. we’re ready for social networks to become channels for cultural content, rather than JUST mind-numbing social drama timesucks.
it’s an incredible talent to be able to put a finger on the very pulse of a demographic, and use that rhythm to broadcast a beat that invokes the identification of a generation. (i swear to god, in the quarterlife trailer, it looks like one of the characters is directing a scion commercial! ok. i think it’s time now for an official word all unto itself, that does not involve several iterations of the prefix “post,” for the word “post-postmodern.” can someone get on this?)
marketing would kill for this, but herskovitz and zwick live and breathe it. the same qualities of curiosity and understanding that would allow a team of television producers to create content that bespeaks an unyielding fascination not just with generational cohorts, but with, essentially, the impacts of cultural shifts in general, are equally as crucial not just to the process of creating relevant marketing, but to generating greater cultural understanding.
god damn, that was a long sentence– but boy, it was worth it!
but wait! it gets BETTER!
in case you’re wondering what they’re gonna do in few years when the show’s characters grow out of their quarterlife crisis:
quarterlife.com is a social networking site for creative people. Whatever your interest – photography, writing, music, filmmaking, dance, design – quarterlife.com will help you go to the next level. Connect with like-minded people, gather information about schools, grants, and internships. It’s a place to explore the issues in your life, where changing the world is as real as the friends you meet.
damn. this might actually make up for the fact that the only network my so-called life had was a TV network. not that i think myspace is necessarily the right venue to launch this through anyway, but then again MSCL started out on ABC and became salvaged into cult perpetuity on MTV, so there’s always room to find where the right audience is really at. now more than ever. so we’ll, no doubt, see how it goes. Quarterlife Trailer
aside from that, the only other thing i think they could have possibly done better is the casting. in 2007 it kinda seems really strange for a contemporary show to have an all-white cast (this isn’t facebook, after all–badumching!). it’s not just me, is it? i mean… is it weirdly anachronistic looking to anyone else?
NB: you know… all these rules sound really complicated and confusing.
B: it’s really not. it’s really all just about art. you know, people spend so much time and energy creating amazing art to bring out there and share with everyone, and this guy just–
NB: wait…you think maybe this was his art?
B: what?
NB: well, i bet this took a good deal of planning beforehand, and it’s certainly a statement–
B: what the hell kind of statement does it have?
NB: i don’t know… maybe something like, about culture jamming or somethig? it seems like there’s a message it’s trying to get across maybe, and it–
B: that is ridiculous. that isn’t art with a message! THIS is art with a message:
NB: oh. hm…. how much fuel you think it took to trasnport and construct atll tha?
B: ok. you know what…. i have to go finish packing now.
