Entries Tagged as 'sexuality'

Monday, January 4th, 2010

Agrosexual

During their New Moon promo tour a couple of months back, the Twilight Trio was on Jimmy Kimmel Live, and at the end of the show Kimmel let a few people from the audience ask questions of the cast. A girl came up to the mic with a question for Taylor Lautner. “I really like [...]

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Filed under ad, agrosexual, change, consumer insight, controversy, countercuture, culture, future, gay, history, identity, music, prophecy, rap, sexuality, strategy, subculture, teenagers

Thursday, August 20th, 2009

What To Do After An Overnight Success

If, sometime circa 2004, you were out and about at certain underground parties in the Los Angeles Circus scene, and saw someone wearing a particularly striking pair of pants (male or female), created from asymmetrical strips of leather sewn in a twisted, impeccably tailored way, like the trappings of some Mad Max forest nymph biker [...]

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Filed under authenticity, cassidy haley, celebrity, change, circus, community, community management, controversy, culture, fashion, feedback, gate-crasher, gay, indie brands, jenks, katie k, marketers, music, music industry, online trend, rad!, sexuality, skin.graft, social engagement marketing, strategy, trend, ugc, viral marketing

Wednesday, January 14th, 2009

that’s how you get it on

A few months ago I’d written a post called How Not To Use Condoms, about the misstep of  Trojan’s “Evolve” campaign. Here, then, is Durex’s take on how to advertise condoms, courtesy of Fitzgerald & Co: And I’d actually been planning a more substantial entry to be the first post of 2009, but when I [...]

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Filed under ad, ad agency, american, campaign, controversy, cross-cultural communication, culture, irony, marketers, rad!, sexuality, social psychology, strategy

Wednesday, October 29th, 2008

how not to use condoms

I know the Trojan “Evolve” Campaign has been going on for a while now, but just recently something occurred to me that I hadn’t quite realized about it before. The campaign started out last June, with the premiere of a commercial featuring women being hit on by a bar full of anthropomorphized pigs. It’s only [...]

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Filed under ad agency, american, article, bad strategy, business, campaign, change, consumer insight, context, controversy, cross-cultural communication, culture, education, fundamentalism, history, identity, irony, marketers, media, myth, politics, prophecy, rebranding, sexuality, social polarization, success metric, T.V., teenagers, trend, values-driven consumerism

Tuesday, September 16th, 2008

celibacy is so hot right now

It’s pretty interesting that at this year’s MTV Video Music awards the biggest controversy came from Brit comedian, host Russell Brand messing with the Disney-sponsored teen pop boy-band the Jonas Brothers for wearing Purity Rings. Purity rings, or chastity rings/promise rings originated in the U.S. in the 1990s among Christian affiliated sexual abstinence groups. The [...]

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Filed under branding, change, consumer insight, controversy, culture, education, friends, fundamentalism, history, hybridity, identity, image management, MTV, music, myth, politics, porn, sexuality, spirituality, trend, values-driven consumerism