Entries Tagged as 'sexuality'

Wednesday, October 29th, 2008

how not to use condoms

I know the Trojan “Evolve” Campaign has been going on for a while now, but just recently something occurred to me that I hadn’t quite realized about it before.
The campaign started out last June, with the premiere of a commercial featuring women being hit on by a bar full of anthropomorphized pigs. It’s only when [...]

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Filed under T.V., ad agency, american, article, bad strategy, business, campaign, change, consumer insight, context, controversy, cross-cultural communication, culture, education, fundamentalism, history, identity, irony, marketers, media, myth, politics, prophecy, rebranding, sexuality, social polarization, success metric, teenagers, trend, values-driven consumerism

Tuesday, September 16th, 2008

celibacy is so hot right now

It’s pretty interesting that at this year’s MTV Video Music awards the biggest controversy came from Brit comedian, host Russell Brand messing with the Disney-sponsored teen pop boy-band the Jonas Brothers for wearing Purity Rings.
Purity rings, or chastity rings/promise rings originated in the U.S. in the 1990s among Christian affiliated sexual abstinence groups. The rings [...]

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Filed under MTV, branding, change, consumer insight, controversy, culture, education, friends, fundamentalism, history, hybridity, identity, image management, music, myth, politics, porn, sexuality, spirituality, trend, values-driven consumerism