September 2, 2008 by jenks

the new oldskool

My dad is an inventor. He’s got a bunch of patents, from two different continents, and an EPA award. He talks to me on instant messenger sometimes, which I find pretty impressive since he’s 76 years old and English is not his first language by more than 50 years. That half-century was spent in the USSR, the better part of it, trying to get out. Most of the people he knows his age barely know how to turn a computer on. But my dad likes on-switches. He likes buttons and technology and science and new ideas. He retired from a career as an electrical engineer but he can’t just retire from curiosity and coming up with ideas. Which is an awesome thing, unless you are unable to find other people–and especially people your age–to connect with, who share your interests.

It used to be that the way you would stay connected to your industry was through your job. Whether it was access to news about industry developments, or access to participating in the course of those developments, it was all pretty much granted by your employment. Once you retired–or were laid off at a certain age and couldn’t get rehired–your access was essentially denied. Perhaps, for a lot of people, who might not have been particularly thrilled about the careers they had ended up in, this would sound like a fantastic relief, but for those folks that had spent their lives passionately engaged with, and consummately fascinated by their field of work, being suddenly cut off from that entire world wouldn’t be quite so wonderful.

I’m not an expert on the institution of retirement, nor does my knowledge of the general senior citizen population extend beyond my parents and their friends, but I think it’s pretty safe to say that we have been living in a society where the options for what people over the age of 65 are expected be interested in are SLIM. They have definitely not been encouraged in any way to retain the interests they had when they were younger, or to think that they ought to. It’s as if once individuals hit senior citizen age it’s assumed they will simply want to trade in the things that had been exciting to them before, like handing back an access card to security once you’ve left a building, and instead discover their new interests lie within a finite selection of age-appropriate leisurely diversions they’d had nothing to do with before. To me the idea that an infinitely diverse array of identities would develop uniformly homogeneous interests simply by virtue of having lived to a certain age is about as accurate for teenagers as it is for senior citizens, and I think that this misconception will be completely undone by the social media generation.

Friendster, the first social network site I ever knew, can’t be older than six or seven years. Myspace is even younger. Youtube can’t be more than four of five. Facebook wasn’t even a serious contender in this space until like two years ago. And already, according to Universal McCann’s Comparative Study on Social Media Trends, April 2008:

57% of active online users (people using the internet every day or every other day) have joined a social network

73% have read a blog

45% have started their own blog

39% subscribe to an RSS feed

Social Security might be nonexistent by the time my generation retires, but all these tools for social connection and personal expression available already–and who even knows what future iterations are coming in our lifetime–mean that what we will have are the resources to facilitate continuing our specific interests, and to retain our individual identities far beyond what was ever an option for the general populations of a certain age before us.

According to boomj.com, a social network site geared specifically for folks born in the two generations from the mid-1940’s to mid-1960’s, right now 41 – 64 year-olds comprise about 80 million people in the US. These are arguably the oldest generations to have already been affected by social media, and there is no doubt that they will expect a dramatically different kind of experience once they “retire,” than the generations before them. All those people joining social networks and writing and reading blogs will continue to expect access to pursuing the interests which shaped our identities and, perhaps the course of our lives, well past where our grandparents could expect to get cut off. (Not to mention, access to pursuing new interests that previoulsy weren’t accommodated for “old folks.”)

Clay Shirky, In his 2005 TED Talk, pointed out that the #1 most popular interest group on meetup.com–a service that allows people to find others in their local area who share their same interests and affinities, and organize offline group “meetups”–is stay-at-home moms. When the site was first founded its creators had NO idea that this would become the most active group on the site, with the most members and the most chapters. But as Shirky explains, “In the suburbanized, dual-income United States, stay at home moms are actually missing the social infrastructure that comes from extended family and local, small-scale neighborhoods, so they they are reinventing it using these tools. Meetup is the platform, but the value here is in social infrastructure.” (After watching that TED Talk I actually helped my Dad find some science-y/tech-y meetups in Boston–and if anyone knows of others, give me a shout, I’d love to pass the info on).

Whether it’s stay-at-home moms or seniors, no doubt the impact of these kinds of tools is just as meaningful to any group that has been lacking the social structure and access to stay connected to both their interests, and to other people who share them. As the social media generation matures perhaps the very concept of what our “golden years” are all about will be altered.

And on that note, meet Ivy, at 102, the oldest person on Facebook. From The Daily Mail:

Ivy Bean is a great-grandmother with a difference. At 102 years old she has joined the social networking revolution and become the oldest person on Facebook.

The former mill worker, who was born in Bradford in 1905, showed an interest in the website, after hearing care workers at her home talk about the phenomenon.

Although Mrs Bean currently only has nine Facebook friends, she said she ‘loves being online’ and is hoping for many more.

The world has changed radically during Ivy’s lifetime. When she was born Henry Campbell-Bannerman was Prime Minister of Britain – the first to ever officially hold the title.

At that time telegrams were the fastest way of communicating and a national telephone network was still seven years away. Ivy would have to wait 46 years until the first computer was invented.

Ivy retired at 73, a few years after her husband passed away, aged 75. She is living at Hillside Manor care home in Bradford which she moved to at the grand age of 101 after her last care home closed down.

Care home manager Pat Wright said: ‘We try to keep all our residents independent by letting them use the computer.’

Ivy, second from left, competed in the Bradford Over 75s’ Olympics.

August 18, 2008 by jenks

the end of counterculture

While I was in New York a couple of weeks ago, it came to my attention that hipsters had managed to really piss Adbusters off. In his article, Hipster: The Dead End of Western Civilization,” Dougals Haddow writes:

Take a stroll down the street in any major North American or European city and you’ll be sure to see a speckle of fashion-conscious twentysomethings hanging about and sporting a number of predictable stylistic trademarks: skinny jeans, cotton spandex leggings, fixed-gear bikes, vintage flannel, fake eyeglasses and a keffiyeh – initially sported by Jewish students and Western protesters to express solidarity with Palestinians, the keffiyeh has become a completely meaningless hipster cliché fashion accessory.

The American Apparel V-neck shirt, Pabst Blue Ribbon beer and Parliament cigarettes are symbols and icons of working or revolutionary classes that have been appropriated by hipsterdom and drained of meaning. Ten years ago, a man wearing a plain V-neck tee and drinking a Pabst would never be accused of being a trend-follower. But in 2008, such things have become shameless clichés of a class of individuals that seek to escape their own wealth and privilege by immersing themselves in the aesthetic of the working class.

Lovers of apathy and irony, hipsters are connected through a global network of blogs and shops that push forth a global vision of fashion-informed aesthetics. Loosely associated with some form of creative output, they attend art parties, take lo-fi pictures with analog cameras, ride their bikes to night clubs and sweat it up at nouveau disco-coke parties. The hipster tends to religiously blog about their daily exploits, usually while leafing through generation-defining magazines like Vice, Another Magazine and Wallpaper.

Ever since the Allies bombed the Axis into submission, Western civilization has had a succession of counter-culture movements that have energetically challenged the status quo. Each successive decade of the post-war era has seen it smash social standards, riot and fight to revolutionize every aspect of music, art, government and civil society.

But after punk was plasticized and hip hop lost its impetus for social change, all of the formerly dominant streams of “counter-culture” have merged together. Now, one mutating, trans-Atlantic melting pot of styles, tastes and behavior has come to define the generally indefinable idea of the “Hipster.”

Haddow’s thesis is that “We’ve reached a point in our civilization where counterculture has mutated into a self-obsessed aesthetic vacuum,” and hipsterdom, “the end product of all prior countercultures,” represents nothing short of “the end of Western civilization.”

In a certain way, he’s right.

In chapter 11 of The Long Tail, titled, “Niche Culture,” Chris Anderson quotes the writing of media analyst Vin Crosbie to help explain the origins of this phenomenon:

Each individual listener, viewer, or reader is, and has always been, a unique mix of generic interests and specific interests. Although many of these individuals might share some generic interest, such as the weather, most, if not all of them, have very different specific interests. And each individual is truly a unique mix of generic and specific interests.

As of 30 years ago, Crosbie writes, with the improvements in offset lithography that led to a boom in specialty magazines (the 1970s saw newsstand offerings explode from a couple dozen magazines to hundreds, and most about specific topics), media technologies began to evolve in ways that could satisfy individuals’ specific interests:

The result of this is that more and more individuals, who had been using only the (generic) mass medium because that’s all they had, have gravitated to specialty publications, channels, or websites. More and more use the mass media less and less. And more and more will soon be most. The individuals haven’t changed; they’ve always been fragmented. What’s changing is their media habits. They’re now simply satisfying the fragmented interests that they’ve always had.

Anderson adds: “The shift from the generic to the specific is a rebalancing of the equation, an evolution from an ‘Or’ era of hits or niches (mainstream culture vs. subcultures) to an ‘AND’ era. Mass culture will not fall, it will simply get less mass. And niche culture will get less obscure.”

What this means then is that “counterculture,” as the construct we, and Adbusters, have known it to be, is disappearing. Maybe gone. If mass and niche culture can meet each other in the middle and make room for both sides, what is there to be “counter” to?

This dead end of “mass culture” seems like a concept Adbusters should have been rejoicing, no? Unless they were confused as to what the end of “mass culture” might look like.

“When mass culture breaks apart,” Anderson writes, “it doesn’t re-form into a different mass. Instead it turns into millions of microcultures, which coexist and interact in a baffling array of ways.” In this landscape of, as Anderson calls it, “massively parallel culture,” there’s not really a place for “mass rebellion.” Instead, we have specific, niche rebellions.

Haddow writes: “This cursory and stylized lifestyle has made the hipster almost universally loathed.” So much so, in fact, that, “It is rare, if not impossible, to find an individual who will proclaim themself a proud hipster. It’s an odd dance of self-identity – adamantly denying your existence while wearing clearly defined symbols that proclaim it.” Perhaps one of the specific rebellions of niche culture might be against the labels of stereotypical identity definition themselves. No doubt, especially if that definition is being used as a lifestyle slur. In the article, Gavin McInnes, one of the founders of Vice Magazine explains: “I’ve always found that word [“hipster”] is used with such disdain. [It] always smell of an agenda.”

At the end of the Adbusters piece Haddow writes, “If only we carried rocks instead of cameras, we’d look like revolutionaries.” In the conclusion of The Pirate’s Dillema (which presents an exuberant, revolutionary potential for youth culture’s future that is in stark opposition to Adbusters’ depiction of its “dead-end” present by a journalist from, ironically the same publication Adbusters claims defines the doomed hipster generaion, Vice Magazine) Matt Mason writes: “Youth movements become successful when social change is desperately needed. They gain traction if they express society’s collective desire for change.”

Is this something that really applies to the West’s united niche culture so much these days?

On the other hand, as Mason writes:

The source of future youth movements will just as likely be the rage, desperation, and hope transmitted from the medinas, favelas, and shanty cities of the southern hemisphere. According to a 2005 report commissioned by the National Research Council and the Institute of Medicine on trends affecting youth in developing countries, there are currently 1.5 billion ten- to twenty-four-year-olds on Earth, and 86 percent of them live in a developing country. In many places in Asia and Africa, this generation is the first generation of teenagers their countries have known. As their economic and political power grows, new sounds, movements, and ideas will grow, too.

This is where the new youth cultures will be.

June 3, 2008 by jenks

growing up and the city

“I am real!” said Alice, and began to cry.
– Through the Looking Glass, Lewis Carroll

I always find it fascinating when movies do things that executives didn’t expect. Entertainment, particularly the kind with narratives and characters, is like a Rorschach test where what we have to say about the inkblot and what the inkblot has to say about us are equally as meaningful. Thus when a movie manages to find an appeal beyond what was expected it can illuminate new cultural insight.

Here is the point at which I admit I love Sex And The City. And while I can’t say I’m a “huge” fan not because I don’t feel like I am one, but because I don’t think I am one in comparison to ACTUAL “huge” SATC fans, I will say I’m pretty excited to have a reason to be writing about it.

The series premiered on HBO in 1998, when I hadn’t even graduated high school yet, and at the time the show had absolutely no way to compete for relevance in my life against My So-Called Life. But then a couple of years ago an old friend of mine (who you should know is male, and straight, and works in real estate finance in NY) got me to watch a couple of episodes cuz he loved the show, and long before I went to see the Sex and the City movie this weekend, I’d actually managed to see every single episode of the show (thanks, Netflix).

It’s not just cuz the main character is a writer, and all the episodes were filtered through the perspective of a woman whose job was about observing and writing about social behavior (though, yeah, I did really dig that aspect). It’s because she was clever enough to make even cynicism charming, hopeful enough to still be curious, difficult enough to give her gravity beyond the frenetic giddy fashionableness. It’s because there’s not too many shows where four friends hanging out is consistently some of the funniest dialogue on a screen, and where decent, relatively normal people, dealing with lives complicated by emotions and nuance and relationships–rather than intrigue or crime or the paranormal–could continue to be genuinely interesting enough to be watchable for six years.

Of course, these decent, relatively normal people happen to be four urban, sassy, sexually uninhibited women, and the show happened to be on a cable network that blazed the trail on you-can’t-do-that-on-television television. So it’s no surprise that two weeks before the movie opened, the LA Times prophesied “Sex and the City” movie may lack wide appeal,” proclaiming:

Few films have polarized audiences more than May 30’s long-awaited cinematic adaptation of the influential HBO show. It’s easier to find $2-a-gallon gas than a straight man eager to see the movie. Older women (in Hollywood’s youth-obsessed view of the world, this means older than 30) hold a dramatically different view: When they are not posting online about their love of the series — “addicted” pops up with frightening frequency — they are organizing ladies’ night viewing parties around the film’s opening….

If “Sex and the City” can start attracting more teenage girls (and appeal to audiences in smaller cities), it just might have a shot at turning into a hit.”

The polarized reactions to Sex and the City–not just the movie, or the HBO series, but really the entire franchise–is not based just on gender, or even on age. When I asked a friend of mine if she wanted to go see the movie, she replied she didn’t think she could for “moral” reasons. Another texted back, “I never took you for that type.”

You’d think digging a show about smart, quick-witted, modern women, half hopelessly jaded half hopelessly romantic, talking about love, sex, and relationships over brunch, and reaping the sexual benefits and pitfalls of having happened to be post-feminist females wouldn’t be a bad type to be taken for. Especially by anyone else that fits that exact same profile. Yet that watching Sex and the City would seem somehow “immoral” even to another educated, liberal, sophisticated girl, speaks to a dramatic dissonance in the movie’s expected demographic.

LA Times movie critic, Carina Chocano, began her review of the film by admitting:

IT’S IMPOSSIBLE to talk about the new “Sex and the City” movie without first mentioning… the rabid fan devotion [the HBO series] enjoyed; or the equally fervent antipathy (female and male) it inspired on socio-political grounds (sort of like the late-’90s equivalent of not letting your daughter play with Barbies)….

Which is too bad, because Michael Patrick King, who executive produced the show (with series creator Darren Star) and wrote and directed the movie, has done some brave, surprising things with it, mining territory that’s been all but abandoned by Hollywood….

“Sex and the City” can’t rightly be called a romantic comedy in the dismal, contemporary sense, though it is at times romantic and is consistently very funny. It’s also emotionally realistic, even brutal….

Yet despite the fact that for the majority of it’s 2 1/2 hours this is not a happy story, yesterday morning Marketing Daily proclaimed, “‘Sex/City’ Poised To Become Era’s ‘Feel-Good’ Movie.” And I, and no doubt everyone else who cheered when the usher at the Arclight who’d introduced the movie yelled, “Let’s escape reality!” as the lights went down, would agree:

Brands looking to sweep consumers off their feet to escape the recession, global warming and the war in Iraq might want to take a closer look at Carrie Bradshaw and friends.

“Sex and the City” is poised to become the new Depression Era feel-good movie that makes cash registers ring in shopping malls and along Fifth Avenue and Rodeo Drive. Such films tend to make consumers feel upbeat and not overly cautious about spending, according to marketing experts.

…Faith Popcorn, a trend spotter and founder of marketing consultancy BrainReserve, believes the “Sex and the City” movie comes at the perfect time for a nation exhausted politically, emotionally and financially. Marketers can use the good feeling gained from the movie to their advantage, she says, helping consumers temporarily escape tough times. The movie joins “My Man Godfrey,” “The Women” and other Depression Era classics that provided weary audiences with high-style fantasy relief.

Of course, as Chocano says:

The clothes, the restaurants, the apartments, the shoes — they’re all there, but then, even on the show, they were always the fantasy element, the sugar that helped the sometimes harsh emotional reality go down….

For a film that delights in indulging in frivolity at every possible turn, it examines subjects that most movies don’t dare graze for their terrifying seriousness. [How should women live their lives in a society that constantly limits them while pretending not to? What is the function of forgiveness, and why is it necessary for living?] And when it does, the movie handles them with surprising grace, wit and maturity. In other words, it’s a movie for grown-ups of all ages.

The Marketing Daily piece mentions how, “During the run of “Sex and the City” on TV, even women who couldn’t afford Jimmy Choo shoes bonded to an image that had them skipping lunch for two months so they could buy them. In one TV show episode, Sarah Jessica Parker’s character is about to lose her apartment and she recognizes that $40,000 went into buying shoes.”

These anecdotes, of both real and dramatized women, speak not so much to a childish frivolousness as to a rudderless adulthood. Cuz it’s a funny thing, this idea of a contemporary “adult”–whatever that is. We are the generation that won the fight for our right to party, after all, did we not? So that we could stay boys and girls for longer than anyone ever before. And so we have!

Then perhaps that is what it looks like now, adulthood: It doesn’t always have its priorities straight. It makes some bad choices, it has to confront compromise and make sacrifices. It fucks up and has to face the consequ–

Wait a second….

Oh, god damn it! That sounds just like OLD version of adult! What the hell?!

Beyond the frosted fashion glaze, and the wonderfully fantasy ending we can only truly appreciate after having first been taken through some nasty emotional lows, what is, in fact, quite shocking about Sex and the City, is the apparent movie-going hunger it’s revealed for characters that can reflect maturity with a right to style and joi de vivre. And there is perhaps nothing more timelessly “feel-good” than a concept like that.

After just three days, the movie that by some estimates was only expected to make $20 million its opening weekend, whose appeal to anyone but 30+ year old women seemed incomprehensible, that unflinchingly staked its flag in that grown-up territory Hollywood had pretty much abandoned, now “Ranks as the biggest R-rated comedy opening of all time,” According to the LA Times. “Among all R-rated films, it ranks at No. 5 behind largely male-driven films like “The Matrix” and “300.”

Chocano concludes her review saying:

As far as big Hollywood movies go, the idea that we might watch movies to empathize with characters whose lives are different from ours but whose humanity links them to us is all but lost.

That’s why it feels unnatural to say that what feels most remarkable about the movie is its unapologetic embrace of middle-aged women…. The fact that Carrie et al. are allowed to be funny, independent, complicated, sexual, cynical and happy still comes across as a delightful surprise.

She adds that what really made the show so loved by its fans is that despite whatever moments of silliness or cliche, ultimately, the show reflected a vision of real life, “one which doesn’t require its characters being frozen in amber after a fairy tale ending and allows life to go on, happily and unconventionally.”

I think to have considered Sex and the City as having no greater appeal than merely a poshed up “chick flick,” is just as erroneous as to consider it to be some un-PC farce “immorally” portraying women as ludicrous cartoons.

All of us who went to high school in the late 90’s had to look a decade back to find the movies (Heathers, Pump Up the Volume, Sixteen Candles) that defined a generation’s adolescence. (American Pie, aside, of course). Now in the next decade, I wonder if Sex and The City might pave the way for new stories and characters that can fill the void in contemporary cinema for movies that can define a generation’s coming to terms with its adulthood.

March 18, 2008 by jenks

“this above all else…

…to thine own self be true.”
– William Shakespeare as Polonius

YOU MUST READ THIS STORY FROM THE NEW YORKER:

Something in me had snapped, was broken beyond repair. My taste had been central to my identity. I’d cultivated it, kept it fed and watered like an exotic flowering plant. Now I realized that what I thought had been an expression of my innermost humanity was nothing but a cloud of life-style signals, available to anyone at the click of a mouse. How had this happened?

I couldn’t understand. There had to be something else. What was a personality if it wasn’t a drop-down menu, a collection of likes and dislikes? Who was I without my private pressings, my limited editions, my vintage one-offs? How could I signal to potential allies across the vast black reaches of interpersonal space?

…READ THE WHOLE STORY!

February 18, 2008 by jenks

consumer insight is funny

“You’re just perpetuating the stereotype by acting all stereotypical.”
– deleted line from tony scott’s domino

i have no idea about the racial background of the individual(s) that publish stuff white people like, but does it even matter?

as lenny bruce said, it’s not the word itself, but the censorship of the word that gives it its power, so it’s not necessarily the people that buy a brand or product, but the perceived people who buy it that defines its identity.

as in, you may happen to LOVE rocking out to justin timberlake on your ipod, but would NEVER under ANY circumstances go to his concert (and subject yourself to dealing with the kind of people that would buy tickets to a justin timberlake concert.) i think this kind of disconnect is also what undermines a whole lot of consumer insight research. expecting people to consciously recognize what influences their purchase decisions is like expecting them to recognize, admit to, deny, not deny, accept, not accept, a whole lot of pressures and social expectations that masquerade as personal preference. as far as most people are concerned, all they’re really aware of is looking for a way to express themselves, not of the incessant negotiation of their compliance with and/or rebellion against barrage of cultural stereotypes.

we may buy the products or brands that express aspects of who we are, but in most cases the options we’re choosing from in the fist place have already been pre-selected for us by the purchase decisions of other people like ourselves. the question then isn’t, why did i make the choice to buy this or that, but rather does this or that seem like the kind of thing that someone like me would buy? the “why” is: because people like me buy it.

after all, god knows i love sushi, irony, and sarah silverman, and apparently, that’s no accident.

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stereotype

the end of counterculture

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