Entries Tagged as 'senior citizens'

Monday, December 20th, 2010

Who The iPad Ads Are For

Ever since Apple started putting a lowercase i in front of its products, their advertisements have been known for basically two things — articulating a visceral, transcendent grace inherent within the Mac product experience: …and making fun of people who don’t already use Macs: Which is why the iPad ads — with their exaggeratedly simplistic gestures, [...]

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Filed under ad, adoption rate strategy, adult, authenticity, business, campaign, change, consumer insight, cross-cultural communication, culture, experience design, facebook, future, gamers, history, identity, identity marketing, Millennials, prophecy, senior citizens, sns, stereotype, strategy, videogames, wii

Wednesday, October 15th, 2008

two kinds of people

“There are two kinds of people in the world: those who divide the world into two kinds of people, and those who don’t.” – Robert Benchley This election process is driving me crazy. I wish we could just pick someone already, and get the fuck on with it. I mean, yes, I do hope a [...]

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Filed under american, campaign, consumer insight, controversy, cross-cultural communication, culture, future, history, identity, identity marketing, jewish, marketers, mixed-race, politics, senior citizens, social polarization, social psychology, stereotype, strategy

Tuesday, September 2nd, 2008

the new oldskool

My dad is an inventor. He’s got a bunch of patents, from two different continents, and an EPA award. He talks to me on instant messenger sometimes, which I find pretty impressive since he’s 76 years old and English is not his first language by more than 50 years. That half-century was spent in the [...]

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Filed under adulthood, business, change, community, culture, facebook, future, history, prophecy, retirement, senior citizens, social media, social psychology, stereotype, trend