Entries Tagged as 'latino'

Monday, July 30th, 2007

you are not the demo

photo by: anearthling

One of usability’s most hard-earned lessons is that “you are not the user.” If you work on a development project, you’re atypical by definition. Design to optimize the user experience for outsiders, not insiders.
- jakob nielsen
much the same way that the developer is not the user, the marketer is not the [...]

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