Entries Tagged as 'latino'

Thursday, May 21st, 2009

today’s awesome ad award goes to:

I noticed this last night in a window of a corner store in my neighborhood and thought it was great. I’m not a native Spanish speaker but English wasn’t my first language either, so I understand what the message means beyond simply understanding what the words mean. If you don’t know Spanish, what “Te extrano” [...]

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Filed under authenticity, consumer insight, context, cross-cultural communication, culture, identity, identity marketing, latino, miorities

Monday, July 30th, 2007

you are not the demo

photo by: anearthling One of usability’s most hard-earned lessons is that “you are not the user.” If you work on a development project, you’re atypical by definition. Design to optimize the user experience for outsiders, not insiders. – jakob nielsen much the same way that the developer is not the user, the marketer is not [...]

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Filed under ad, american, campaign, channel-agnostic, consumer insight, content, context, culture, hybridity, identity, identity marketing, latino, marketers, media, social media, social psychology, strategy, tolerance, trend