lucentlamour
Lucent L’amour 2009
Been missing in action over here cuz I’ve been working on the site launch and onsale for The Do LaB’s first event of 2009:
I’m stoked on the event. It’s unlike anything the Do LaB has ever done before. We’re closing down a street and throwing a block party style music festival in Downtown L.A. It’s actually something we’ve been planning since Lucent L’amour 2008, when we realized we’d begun to outgrow indoor venues. So we’re taking over the street with three music and performance stages, a 100 ft. art gallery, and all kinds of other crazy stuff. Pretty much everything is going bigger. (And there’s quite the lineup addition in the works. Can’t say any more than that for a few more weeks, but we’re all suuuuper excited about it!)
And the other thing I’m excited about is that this is the first fully CMS-based website the Do LaB has made for an event!
Finally!
Oh, and here, help yourself to some sonic treats, courtesy of the Lucent L’amour music player:
(if you’re seeing this in a feedreader, click here for music.)
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anniversary party
when katie k brought me in to stage manage her fashion show at lucent l’amour 2005 is how this all began. i say the do lab treats experience itself as an artform. 3 years later, it will be a pleasure to experience tomorrow night’s masterpiece.
2005:
2006:
(c) hero & arin ingraham
2008….
lucent l’amour ~ february 16th, 2008
LA…. it’s been too long…. we shouldn’t have left you without a dope beat to step to….
and so, after an absence of over a year (our last LA event was in october of 2006!) the do lab returns once again to throw down in epic style with Lucent L’amour 2008:
all the info & tickets are at:
http://lucentlamour.thedolab.com(oh! and there’s a nifty little music player there too.)
check out the welder track! it’s rad.
here’s a slideshow of the images from the last lucent l’amour event we did in february of ’06 (i really wanted to use it on the site, but it didn’t really fit, then i wanted to use it on the do’s myspace page, but we all know how myspace luuuurves code for outside apps, so i’m including it here, cuz it’s just so darn pretty it needs to go somewhere!):
cars, taurine, and religion
while the rest of the do lab spent the last week preparing to syndicate our show for japan, i spent it putting together a powerpoint presentation. slide number 17, the one titled:
“Expanding Brands into Experience Platforms”
ended up featuring this image from lucent l’amour 2006 :
photo by: mickipedia
i figure, depending on how well the presentation has been going in the preceding 16 slides, i might point out that this particular moment was going on in a confession booth:
photo by: mulling it over
since the event itself was actually taking place inside a cathedral:
photo by: siouxzen
“expanding brands into experience platforms”…. you know?
the church obviously got the memo about that one. they’ve been using that tactic in their “engagement strategy” and it seems to be working out pretty well for them. (ok, well, maybe not that EXACT tactic–kissing in the confessional at st. vibiana’s cathedral was only made possible by the pope first signing a note establishing that “God has left this building.”–not kidding–but you get what i’m sayin.)
anyway, 2000 years of catholic church case study aside, modern day ad agencies want to know how to measure the success of such a strategy. which got me thinking, well, how does scion measure the success of throwing a party at alcatraz? or how does red bull measure the success of their underground ascension extravaganzas? and furthermore, how do we? at the do lab, how do we evaluate the success of an event?
well….
did you have fun?
did you meet new friends?
did you hook up with someone?
did you get your mind blown away?
…experience itself has the capacity to be a broadcast channel. a much more powerful, much more visceral, much more immersive channel than any without the prospect of making out–or, i mean, just connecting to other human beings (and sometimes god) in exciting ways in general, really. if you had the time of your life with us (tho we have yet to implement any real exit polls….if you were there, you did. believe me) then this experience is now part of who you are. and since people buy the brands that represent their identity, this whole brand-experience approach is like getting a brand in on the consumer psyche VIP-list, while all the other brands are standing in line waiting to get in the club.
oh my god, all my analogies are even party related.
in other news, here’s richard branson chillin in our little experience platform on HIS really big experience platform this weekend:
ps. bonus points to anyone who recognized that branson’s whole branded empire is built on an iconic religious concept.