about
jenka gurfinkel is a marketing strategy & consumer insight consultant.
she has been producing events in boston, new york, and los angeles for almost a decade. creating experiences that bring hundreds and now thousands of people together is what informs her understanding of “social media.” whether digital or experiential, any platform that facilitates community interaction and identity expression is a social media platform.
jenka is fascinated by social behavior and cultural shifts. she writes about her insights on marketing strategy, community engagement, consumer identity, and culture. if she was doing what she does in a rural village in africa, it would be called anthropology. in l.a., however, we call it marketing.
contact: jenka@social-creature.com
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* photo by: venuswept.org
