sometime after midnight in the do lab office, on the eve of the launch of the new Lightning in a Bottle 2008 website, i used the phrase “boom wow,” and after an hour of everyone working on the site making fun of me for saying some ridiculous made up words, the phrase ended up in the front page graphic on the site.
so in case you are wondering what’s gonna go down at LIB, its…..
“You’re just perpetuating the stereotype by acting all stereotypical.”
– deleted line from tony scott’s domino
i have no idea about the racial background of the individual(s) that publish stuff white people like, but does it even matter?
as lenny bruce said, it’s not the word itself, but the censorship of the word that gives it its power, so it’s not necessarily the people that buy a brand or product, but the perceived people who buy it that defines its identity.
as in, you may happen to LOVE rocking out to justin timberlake on your ipod, but would NEVER under ANY circumstances go to his concert (and subject yourself to dealing with the kind of people that would buy tickets to a justin timberlake concert.) i think this kind of disconnect is also what undermines a whole lot of consumer insight research. expecting people to consciously recognize what influences their purchase decisions is like expecting them to recognize, admit to, deny, not deny, accept, not accept, a whole lot of pressures and social expectations that masquerade as personal preference. as far as most people are concerned, all they’re really aware of is looking for a way to express themselves, not of the incessant negotiation of their compliance with and/or rebellion against barrage of cultural stereotypes.
we may buy the products or brands that express aspects of who we are, but in most cases the options we’re choosing from in the fist place have already been pre-selected for us by the purchase decisions of other people like ourselves. the question then isn’t, why did i make the choice to buy this or that, but rather does this or that seem like the kind of thing that someone like me would buy? the “why” is: because people like me buy it.
when katie k brought me in to stage manage her fashion show at lucent l’amour 2005 is how this all began. i say the do lab treats experience itself as an artform. 3 years later, it will be a pleasure to experience tomorrow night’s masterpiece.
there is so much i would like to say about this issue, but i have no time! so for now just enjoy the videos, and maybe at some less hectic time, i’ll get to all the rest.
the one thing i do have time to mention, is that it is an honor to create the artist network with such an amazing team: brian shaw, albertico acosta, arin ingraham, and jesse shannon–aka Y2.