Entries from September 2007

Monday, September 10th, 2007

from pre-sale to walkup: music festival as adoption model

“THEORY ENDS HERE” – sign on the door to the production office at Boston University’s film department working with so many music festivals i’ve come to see the pattern in their ticket sales to be a kind of concentrated tour through all the major factors involved in driving adoption. like the type of excursion that [...]

Monday, September 10th, 2007

inside/out culture

improv everywhere is a NY-based outfit dedicated to causing “scenes of chaos and joy in public places.” while similar to “flash mob” style escapades–large numbers of people appearing in a public place and then disappearing suddenly–improv everywhere’s goals for its “missions” extend beyond just organizing fun for the participants, but also focus deliberately outward to [...]

Friday, September 7th, 2007

facebook: cyber-suburbia

in her essay “Viewing American class divisions through Facebook and MySpace” a few months ago, danah boyd offered her observations on the dichotomy she was seeing emerge in user-demographic trends on myspace/facebook. a dichotomy that involves such ethnographic aspects as lifestyle, heritage, even aesthetics, for instance. MySpace became popular through the bands and fans dynamic [...]

Wednesday, September 5th, 2007

late-adopter strategy

like a true teenage product of the 90′s i blame video games. last week i caught the tail end of an npr bit about the nintendo wii which mentioned that the console was currently outselling both sony’s playstation and microsoft’s xbox combined. the explanation for this seems to be that because of its uniquely simple [...]

Monday, September 3rd, 2007

on rating adoption

“If you don’t love everybody, you can’t sell anybody!’ – Jerry Maguire’s mentor “Dicky Fox” ok, enough with the fun and games. heave a sigh of relief to not be breathing playa dust anymore, put away your white clothing, let’s get serious, and talk about marketing. one of the things that i haven’t given too [...]