when i was originally editing my presentation on the branding of authenticity i tried out an online audio mixing program called jamglue. it worked great up until the time came to export my file, where for whatever reason jamglue simply refused to cooperate. i ended up having to redo it through an offline program, and [...]
here’s your problem. whoever you are, whatever service or widget you’re selling, you’ve gotta reach your consumer. and 10 years ago “reaching” your consumers meant simply broadcasting advertising at them. but that’s the past. becoming ever more and more officially the past with every word that gets blogged. now “reaching” your consumer means you have [...]
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Issue #5: Spring 2008
