it’s classic branding without the time to keep up and process: “what’s a dapper?” “what’s a dwaddler?” “what’s a ziki?” it’s nearly impossible to keep up.

but when you do get curious and click on something new that turns out to be immediately gratifying and makes sense (like post secret, for example) it keeps the juices charged to continue exploring.

guess the trick is for every 10 developments of nonsense, hopefully there’s one that really pushes us all forward.