Comments on: the myths of social engagement: #1 http://social-creature.com/the-myths-of-social-engagement-1 culture, consumer insight, & marketing strategy Thu, 16 Jun 2011 08:57:05 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: jenks http://social-creature.com/the-myths-of-social-engagement-1/comment-page-1#comment-85 jenks Mon, 18 Jun 2007 11:17:33 +0000 http://social-creature.com/archives/127#comment-85 @ micki - just wait till #2! ;) @ drew - something to consider about what made tupperware parties (tupperware's just an example, this technique has been applied to lotsa stuff) so effective in selling things to people is the group dynamics inherent in the strategy. you may not have really considered yourself someone who'd be that interested in tupperware before you showed up, but when everyone else on the block was getting into it, all of a sudden you discover that you too are finding the subject a whole lot more interesting. it's an incredibly powerful selling strategy. (and anyway, don't underestimate just how revolutionary tupperware must have been when it first appeared. imagine what it must have meant to a housewife at the time, before took it for granted that our leftovers were going to be so versatile.) @ micki – just wait till #2! ;)

@ drew – something to consider about what made tupperware parties (tupperware’s just an example, this technique has been applied to lotsa stuff) so effective in selling things to people is the group dynamics inherent in the strategy. you may not have really considered yourself someone who’d be that interested in tupperware before you showed up, but when everyone else on the block was getting into it, all of a sudden you discover that you too are finding the subject a whole lot more interesting. it’s an incredibly powerful selling strategy.

(and anyway, don’t underestimate just how revolutionary tupperware must have been when it first appeared. imagine what it must have meant to a housewife at the time, before took it for granted that our leftovers were going to be so versatile.)

]]> By: drew olanoff http://social-creature.com/the-myths-of-social-engagement-1/comment-page-1#comment-75 drew olanoff Sun, 17 Jun 2007 11:23:45 +0000 http://social-creature.com/archives/127#comment-75 <p>This brings up a lot of thoughts for me. I think we are so fast to move forward without looking back, it can be a bit dangerous. Micki is right, this is REAL life. But the technology (not saying tools) are making it really easy to move at the speed of light. As far as social engagement, I think what the internet has done as a communication tool has brought the RIGHT people together at the RIGHT times to talk about the RIGHT things. Whereas at say a Tupperware party, 3 of the 10 people there MIGHT be interested. But at Pixelodeon, everyone was on the same page. The internet has exploded communication and it's awesome. But we have to pace ourselves as well. Door to door salesmen get to relax from door to door. The internet is never down, someone is always available to talk passionately about what you're passionate about.</p> This brings up a lot of thoughts for me. I think we are so fast to move forward without looking back, it can be a bit dangerous. Micki is right, this is REAL life. But the technology (not saying tools) are making it really easy to move at the speed of light. As far as social engagement, I think what the internet has done as a communication tool has brought the RIGHT people together at the RIGHT times to talk about the RIGHT things. Whereas at say a Tupperware party, 3 of the 10 people there MIGHT be interested. But at Pixelodeon, everyone was on the same page. The internet has exploded communication and it’s awesome. But we have to pace ourselves as well. Door to door salesmen get to relax from door to door. The internet is never down, someone is always available to talk passionately about what you’re passionate about.

]]> By: Micki Krimmel http://social-creature.com/the-myths-of-social-engagement-1/comment-page-1#comment-74 Micki Krimmel Sun, 17 Jun 2007 10:18:45 +0000 http://social-creature.com/archives/127#comment-74 <p>Such a good point! We spend so much time talking about how to USE the internet to BUILD community and to market our projects. We are so stuck on thinking of the internet as a tool. That's crap. The internet is communication. Period. Just like every other form of communication, we can use it in the same ways. Our friendships online are just as real as those IRL. The internet IS REAL LIFE. The kids growing up with it will not make the distinction between online communication and off. It's not about the tools. It never has been. Focusing on tools rather than goals, process and content necessarily limits your communication. The best artists push themselves beyond their medium. Is a film about the celluloid? Is a book about the printing press? We're communicating ideas here people. Can we get back to talking about those?</p> Such a good point! We spend so much time talking about how to USE the internet to BUILD community and to market our projects. We are so stuck on thinking of the internet as a tool. That’s crap. The internet is communication. Period. Just like every other form of communication, we can use it in the same ways. Our friendships online are just as real as those IRL. The internet IS REAL LIFE. The kids growing up with it will not make the distinction between online communication and off. It’s not about the tools. It never has been. Focusing on tools rather than goals, process and content necessarily limits your communication. The best artists push themselves beyond their medium. Is a film about the celluloid? Is a book about the printing press? We’re communicating ideas here people. Can we get back to talking about those?

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