Comments on: How Your Ad Agency is Sabotaging Your Campaign http://social-creature.com/how-your-ad-agency-is-sabotaging-your-campaign culture, consumer insight, & marketing strategy Thu, 16 Jun 2011 08:57:05 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Dopp Juice » Blog Archive » “How Your Ad Agency is Sabotaging Your Campaign” http://social-creature.com/how-your-ad-agency-is-sabotaging-your-campaign/comment-page-1#comment-172 Dopp Juice » Blog Archive » “How Your Ad Agency is Sabotaging Your Campaign” Wed, 22 Aug 2007 22:49:15 +0000 http://social-creature.com/archives/92#comment-172 [...] standards (and is doing a damned good job at it, too). Check out her recent article, “How Your Ad Agency is Sabotaging Your Campaign“. This woman is ruthless without being wrong, and makes point after point about what to look [...] [...] standards (and is doing a damned good job at it, too). Check out her recent article, “How Your Ad Agency is Sabotaging Your Campaign“. This woman is ruthless without being wrong, and makes point after point about what to look [...]

]]> By: Max Bliss http://social-creature.com/how-your-ad-agency-is-sabotaging-your-campaign/comment-page-1#comment-60 Max Bliss Wed, 14 Mar 2007 06:33:01 +0000 http://social-creature.com/archives/92#comment-60 <p>The Aqua Teen Hunger Force "freak accident" may have cost $2M, but before Boston went red alert, not one of the nine other cities had even noticed the LED devices.<br/><br/>The result? Cartoon general manager steps down. Turner Broadcasting pays Boston $2M. And now everyone knows that ATHF second season has begun and "Aqua Teen Hunger Force Colon Movie Film for Theaters" is coming out April 13.<br/><br/>This promotion would have been a disaster <b>IF</b> no one had noticed. Instead, for less money than a Super Bowl ad, they got a great return on their investment.</p> The Aqua Teen Hunger Force “freak accident” may have cost $2M, but before Boston went red alert, not one of the nine other cities had even noticed the LED devices.

The result? Cartoon general manager steps down. Turner Broadcasting pays Boston $2M. And now everyone knows that ATHF second season has begun and “Aqua Teen Hunger Force Colon Movie Film for Theaters” is coming out April 13.

This promotion would have been a disaster IF no one had noticed. Instead, for less money than a Super Bowl ad, they got a great return on their investment.

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