Social-Creature is the brainchild of Jenka Gurfinkel, a writer, digital strategist, experience designer, and culture creator.

Social media maven."

- Wired.com

Brainy, funny, suitably irreverent."

- io9.com

Keenly observant."

- thewrap.com

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GirlsGuideTo.com


In 2007, I consulted on the branding and community strategy for GirlsGuideTo.com an interactive, crowd-sourced guide for 20-something women, which Mashable called one of the 10 most “Impressive Implementations of Facebook Connect.

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