Comments on: from pre-sale to walkup: music festival as adoption model http://social-creature.com/from-pre-sale-to-walkup-music-festival-as-adoption-model culture, consumer insight, & marketing strategy Thu, 16 Jun 2011 08:57:05 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: jenks http://social-creature.com/from-pre-sale-to-walkup-music-festival-as-adoption-model/comment-page-1#comment-753 jenks Wed, 12 Sep 2007 18:43:01 +0000 http://social-creature.com/from-pre-sale-to-walkup-music-festival-as-adoption-model#comment-753 with a group like false profit, and an event so tight-knit that you could sell it out without much deliberate promotion, the "community" is obviously an ENORMOUS part of the part of the appeal. so who's to say all of your attendees, weren't in fact, the late majority? every event and product, cycles through all the adopter personas--how far they actually reach is a different question. with a group like false profit, and an event so tight-knit that you could sell it out without much deliberate promotion, the “community” is obviously an ENORMOUS part of the part of the appeal. so who’s to say all of your attendees, weren’t in fact, the late majority?

every event and product, cycles through all the adopter personas–how far they actually reach is a different question.

]]> By: Eric Nguyen http://social-creature.com/from-pre-sale-to-walkup-music-festival-as-adoption-model/comment-page-1#comment-752 Eric Nguyen Wed, 12 Sep 2007 09:29:21 +0000 http://social-creature.com/from-pre-sale-to-walkup-music-festival-as-adoption-model#comment-752 Nice breakdown. It jibes with my personal experience with buying tickets, and with my involvement with False Profit's events, over the years. FP was lucky to have our last event, Priceless, sell out without ever publishing a lineup or needing to print flyers. We may or may not take the same approach, next year, but we did well to have a small event where all of our attendees were early adopters. Nice breakdown. It jibes with my personal experience with buying tickets, and with my involvement with False Profit’s events, over the years.

FP was lucky to have our last event, Priceless, sell out without ever publishing a lineup or needing to print flyers. We may or may not take the same approach, next year, but we did well to have a small event where all of our attendees were early adopters.

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