creating a brand?
Who are your consumers?
Are you reaching them and keeping them engaged?
Is your brand helping them to express who they are?
From the clothes we wear, to our favorite bands, to the youtube videos we feel compelled to share with our friends, we buy and endorse the products and brands we feel express something about who we are. Developing insight into your consumers is the first step, approaching them in a relevant way and keeping them engaged is critical, and facilitating their identity expression is the ultimate goal to any effective strategy.
If you are developing a marketing strategy or a brand identity, I consult on the following:
- Ethnographic & culture research (interviews, personas, use cases)
- Campaign strategy (integrating exposure and engagement strategies)
- Media planning
- Messaging development
- Social engagement strategies (online and off)
- Brand value development
- Community development and management
To find out how I can help with your strategy
or for more information about my particular approach and services email:
jenka@social-creature.com
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Marketing Then… |
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Marketing Now… |
| spin | word of mouth | |
| image | - vs.- | experience |
| audience | community | |
| demographic | individual identity |
