Social-Creature

I had already joined the Circus scene when, in early 2006, I was consulting at Wong Doody and heard about a clothing company client they were working with called Edoc Laundry. The clothes had an intriguing concept: there were secret codes in the garments, which, if deciphered, would reveal clues to a mystery story. The wearers of Edoc [...]

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Rian Johnson, the writer/director of Brick, has a new movie out called The Brothers Bloom, and it comes with a pretty neat idea: I’ve never heard of anyone doing this before, and Johnson admits the same at the beginning of the commentary. But for the man who came up with the idea to make a [...]

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Suddenly everyone wants Social Media. While traditional media budgets have kept shrinking in the wake of the recession, according to recent Forrester Research, “53% of marketers are determined to increase their social media budget, and 42% will keep it the same, a total of 95% of marketers are bullish on social media marketing.” Just two [...]

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I noticed something interesting the other day in the trailer for the forthcoming 2012 movie. At the end of the trailer, (which–though the movie stars John Cusack, Chiwetel Ejiofor, Amanda Peet, Oliver Platt, and Thandie Newton–doesn’t include a single star, instead giving off a distinctly Baraka-like “documentary” feel, depicting only Buddhist monks and a typically [...]

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Just… WOW! such great creativity and innovation with this. really freakin’ awesome. CLICK THE SCREENSHOT BELOW TO EXPERIENCE IT >>> Like this? Share it: Tweet

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HBO has created a monster with the promotional campaign for True Blood, a new TV series from the creator of Six Feet Under, set to premiere September 7th. AdAge (which has a nice little video about the campaign here, but no way to embed it elsewhere) explains: While they’re only one part of the larger [...]

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In Buying In: The Secret Dialogue Between Who We Are and What We Buy, Rob Walker talks about “underground brands”–lifestyle symbols created by independent entrepreneurs. In fact, I actually think it’s easier to think of underground brands as “independent brands,” (cuz what does “underground” really mean, anyway?) much like independent music: In popular music, independent [...]

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LIB06: an immobile little flash dookiy embedded in the site: up close it looked like this: at the time we thought it was quite the snazz. LIB07: we figured this kind of media thingie shouldn’t be trapped on our site, so we created a “portable” popup player that you could launch on our site, and [...]

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Have you seen these billboards? They’re all over the place: Been wondering what the hell that’s all about, maybe? Well, answer #1 goes like this: Hope people have been seeing the billboards that I have put up around town. I think its important everyone knows how much Sarah Marshall SUCKS! How she does look fat [...]

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