Social-Creature

my good friend marsi frey was the visual effects producer on this goodby silverstein & partners spot for HP.   the flow of the whole thing has such a slick pace that it actually has the feel of more substantial scripted entertainment. that’s right, the ad is entertaining. (not surprising considering Goodby and Silverstein predict [...]

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while the rest of the do lab spent the last week preparing to syndicate our show for japan, i spent it putting together a powerpoint presentation. slide number 17, the one titled: “Expanding Brands into Experience Platforms” ended up featuring this image from lucent l’amour 2006 : photo by: mickipedia i figure, depending on how [...]

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i don’t have much time to write here at the moment (and there’s a very good reason for that, which should be ready by next week) but i just saw something in a business week blog that begged to be mentioned. at a very interesting meeting with ignited earlier this week, when i presented my [...]

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do 11 year olds really talk like sitcom writers now? i mean, it’s kinda funny… in a mildly disturbing sort of way. like one-liners are the next evolution of jr.’s “first words”…an eventually unmanageably annoying evolution, but, like the kids say… whatever. check out these little Red “characters” (such as chill, grumpy, whatever, flirty) that [...]

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epuron ad by nordpol hamburg: Like this? Share it: Tweet

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One of the most annoying things about people in advertising is it’s like they stop being human when they come to work. As soon as they walk through the office door they forget about examining what drives their own purchasing decisions when planning the process for others and start talking about “consumers” and “demographics” like [...]

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just yanked this bit of rad from jeremiah owyang: my favorite part is where she goes, “you don’t know anything about me.” and he says, “i know everything about you sweetheart!” and starts spouting off all sorts of demographic statistics. perfect case in point about the difference between knowing your demo (defined by the market), [...]

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It’s your campaign, you know. You. The Client. Sure, you’re hiring an agency to direct it, but YOU are paying for it. It belongs to you. Or even more precisely, it belongs to your brand. The ad agency is like the au pair you hire to make sure your baby gets the best care. It [...]

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