Entries Tagged as 'ARG'

Monday, September 12th, 2011

The Post-Empire’s New Shoes

On September 8,2011, Nike announced they would be releasing a limited number of pairs of a new product. As the shoe’s official site explains: In 1989, Nike designer Tinker Hatfield was asked to design a shoe for the second chapter in the Back to the Future series. He created the power-lacing, self-illuminating, Nike MAG. Riding [...]

Monday, March 21st, 2011

Charlie Sheen Is Not Crazy

Image: Culture Wins Charlie Sheen is not crazy. Or, at least, he’s not crazy the way you think he is. Charlie Sheen may finally be admitting that he’s lost his mind — exclusively to Life&Style, of all places, if we are to believe it — but that’s something that would have already been a long, [...]

Tuesday, January 18th, 2011

Your Life Is A Transmedia Experience — Now With Pictures!

Last year, I wrote a post called “Your Life Is A Transmedia Experience.” In October, the post became the basis for a panel discussion event at the FutureM conference in Boston with me, Marta Kagan and Jan Libby. I have updated the deck from that panel, and am sharing here for your viewing pleasure. Enjoy!

Wednesday, September 15th, 2010

I’m Speaking at the FutureM Conference

October 7th, I’ll be on a panel at the FutureM Conference in Boston, entitled, “Your Life Will Be A Transmedia Experience (It Already Is).” Sound familiar? Yup, it’s a different take on the theme for a panel of a similar name I’ve got submitted to SXSW, and featuring many of the same cast-members! I’ll be [...]

Monday, July 26th, 2010

Bret Easton Ellis Talks About Transmedia

Image: Jordan Chesney I wrote a post recently about how Your Life Is A Transmedia Experience, which included the example of Bret Easton Ellis’s latest novel, Imperial Bedrooms, the 25-years-later sequel to his debut, Less Than Zero, which creates a sort of closed-circuit loop by bringing both the original novel as well as the 1987 [...]

Wednesday, September 9th, 2009

Surrogate Advertising

Been meaning to post about this for a while, but been mad busy. I’m super digging the ad campaign for the The Surrogates, due out September 25th. Based on the graphic novel of the same name by Robert Venditti, the world of the Surrogates is a future in which direct human interaction has all but [...]

Monday, June 8th, 2009

Your Lifestyle Is An Alternate Reality Game

I had already joined the Circus scene when, in early 2006, I was consulting at Wong Doody and heard about a clothing company client they were working with called Edoc Laundry. The clothes had an intriguing concept: there were secret codes in the garments, which, if deciphered, would reveal clues to a mystery story. The wearers of Edoc [...]

Monday, May 25th, 2009

A Little Bit Reimagining the Movie Experience

Rian Johnson, the writer/director of Brick, has a new movie out called The Brothers Bloom, and it comes with a pretty neat idea: I’ve never heard of anyone doing this before, and Johnson admits the same at the beginning of the commentary. But for the man who came up with the idea to make a [...]

Sunday, November 23rd, 2008

y2k12-compliant

I noticed something interesting the other day in the trailer for the forthcoming 2012 movie. At the end of the trailer, (which–though the movie stars John Cusack, Chiwetel Ejiofor, Amanda Peet, Oliver Platt, and Thandie Newton–doesn’t include a single star, instead giving off a distinctly Baraka-like “documentary” feel, depicting only Buddhist monks and a typically [...]

Saturday, September 13th, 2008

the next stage in the evolution of alternative marketing