Entries Tagged as 'ad'

Monday, June 17th, 2013

UX In Advertising

This is where we are now:           In contrast, here’s what it looks like when technology ads rely on pushing the lingua franca of features instead of the native tongue of  *experience*:     The technology pervading our lives has brought with it a new colonizing language. Even the term “UX” [...]

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Filed under ad, campaign, change, consumer insight, context, culture, design, experience design, future, history, marketers, Millennials, myspace, online trend, prophecy, social psychology, strategy, trend

Friday, May 10th, 2013

The Search For Stark

First of all, do yourself a favor and watch this 2 minutes and 44 seconds of utter awesomeness above. Then recall the ending of Iron Man 3. In fact, recall the entire 130 minutes of its insulting, technology guilt-laden self-hatred. Or better yet, don’t do that. If you’ve been here since 2010, you know that [...]

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Filed under ad, change, consumer insight, content, context, culture, delusion, from the 21st century with love, future, history, hybridity, identity, identity marketing, irony, jenks, Millennials, mixed-race, movies, myth, narcissism, online trend, prophecy, rockstar tech entrepreneur, stereotype, superheroes, technolofatigue, trend

Thursday, September 27th, 2012

The Once And Future Myspace

Have you seen the new Myspace video yet? Oh, no? Here it is. Go ahead, watch it. I’ll wait – For anyone who knew WTF social media was before they got a Facebook account in 2007 when everyone else they knew was doing it — you may understand. Myspace was built on music. When Friendster, [...]

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Filed under ad, authenticity, campaign, change, culture, experience design, facebook, future, history, music, myspace, online trend, prophecy, strategy, trend

Monday, March 21st, 2011

Charlie Sheen Is Not Crazy

Image: Culture Wins Charlie Sheen is not crazy. Or, at least, he’s not crazy the way you think he is. Charlie Sheen may finally be admitting that he’s lost his mind — exclusively to Life&Style, of all places, if we are to believe it — but that’s something that would have already been a long, [...]

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Filed under ad, ad agency, american, ARG, art, article, authenticity, avatars, books, campaign, celebrity, change, consumer insight, controversy, culture, delusion, eroding privacy, experience design, future, graffiti, history, identity, image management, irony, marketers, media, media integration, Millennials, movies, myth, narcissism, online trend, prophecy, social media, social psychology, strategy, street art, T.V., teenagers, transparency, trend, viral marketing

Tuesday, January 18th, 2011

Your Life Is A Transmedia Experience — Now With Pictures!

Last year, I wrote a post called “Your Life Is A Transmedia Experience.” In October, the post became the basis for a panel discussion event at the FutureM conference in Boston with me, Marta Kagan and Jan Libby. I have updated the deck from that panel, and am sharing here for your viewing pleasure. Enjoy! [...]

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Filed under ad, ARG, art, books, business, campaign, change, conference, consumer insight, content, culture, experience design, facebook, future, history, Interactive, media, media integration, movies, online trend, presentation, prophecy, social media, strategy, T.V., transmedia, trend, twitter

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