Social-Creature

Image: Culture Wins Charlie Sheen is not crazy. Or, at least, he’s not crazy the way you think he is. Charlie Sheen may finally be admitting that he’s lost his mind — exclusively to Life&Style, of all places, if we are to believe it — but that’s something that would have already been a long, [...]

Last year, I wrote a post called “Your Life Is A Transmedia Experience.” In October, the post became the basis for a panel discussion event at the FutureM conference in Boston with me, Marta Kagan and Jan Libby. I have updated the deck from that panel, and am sharing here for your viewing pleasure. Enjoy!

Ever since Apple started putting a lowercase i in front of its products, their advertisements have been known for basically two things — articulating a visceral, transcendent grace inherent within the Mac product experience: …and making fun of people who don’t already use Macs: Which is why the iPad ads — with their exaggeratedly simplistic gestures, [...]

Ad #2 (but watch them in order). . . UPDATE: On December 1st, I received an email from a reader, Dave Clooney, pointing to an NBC Sports article which uncovers the truth about the Jordan ad: Sorry, it’s a spoof. Someone has taken an old Jordan Nike commercial, “Maybe You Should Rise,” and mashed it [...]

You know what, Skyy? I’ve always found your ads amusing in the past. The pineapple one was a study in optical double entendre excellence. And, of course, the twin cherry ad was an instant classic. I may be a Grey Goose, or, failing that, Ketel One girl, myself, but  a preference for understated sophistication when [...]

While everyone else is busy speculating about the potential significance of Microsoft’s new mobile contender, the Kin, I just discovered last night that I am much more interested in the content of their new ads, namely Portland’s March Fourth Marching Band, who’ve been repping it for the Northwest Contingent of the 1-5 Circus Scene since [...]

During their New Moon promo tour a couple of months back, the Twilight Trio was on Jimmy Kimmel Live, and at the end of the show Kimmel let a few people from the audience ask questions of the cast. A girl came up to the mic with a question for Taylor Lautner. “I really like [...]

Note: This is actually way better if you’re first seeing it during a Dollhouse commercial break on Hulu, without the spoilers of the youtube video title and static screen (below) giving away what you’re about to see. In the course of just 30 seconds the ad takes you on a ride of intrigue and suspense [...]

To the extent that any advertising works, the model in place at websites like Hulu and Fancast, that offer commercial-supported streaming video of TV shows and movies, is pretty damn effective. Unlike the 3-minute average TV commercial break, which most people Tivo past or click away for or simply go to the bathroom during, the [...]