Entries Tagged as 'campaign'

Thursday, February 12th, 2015

The Future of Brands and Social Media

We used to understand that brands were run by humans. But now, a decade in to social media, we are beginning to experience brands as human. And our technology is increasingly improving at executing the simulation.  . . In the future, it will have begun, like you knew it would, during the 2015 Super Bowl. “The Coca-Cola Company spent a […]

Thursday, December 11th, 2014

STOP IT!

Forgive me if I have a lingering respect for the English language — NutriBullet, you’re the worst, with this wronggrammar. Stop it. Also, Expedia, aren’t you better than this derivative ish? Jesus. STOP it. Lysol. SERIOUSLY. STOP IT. Copywriters? Fuck you, dudes. Wronggrammar is not the flat design of “brand storytelling.” Stop trying to make […]

Wednesday, October 9th, 2013

Make More Ads Like This

It’s not that fucking hard.   Yesterday I was served this ad as the pre-roll in front of a TLC music video on YouTube and kind of freaked out. It was such a profound departure from the typical ad aimed at women, it felt like I’d seen a unicorn. I then proceeded to devote way […]

Monday, June 17th, 2013

UX In Advertising

This is where we are now:           In contrast, here’s what it looks like when technology ads rely on pushing the lingua franca of features instead of the native tongue of  *experience*:     The technology pervading our lives has brought with it a new colonizing language. Even the term “UX” […]

Friday, May 10th, 2013

The Search For Stark

First of all, do yourself a favor and watch this 2 minutes and 44 seconds of utter awesomeness above. Then recall the ending of Iron Man 3. In fact, recall the entire 130 minutes of its insulting, technology guilt-laden self-hatred. Or better yet, don’t do that. If you’ve been here since 2010, you know that […]