Entries Tagged as 'branding'

Thursday, February 12th, 2015

The Future of Brands and Social Media

We used to understand that brands were run by humans. But now, a decade in to social media, we are beginning to experience brands as human. And our technology is increasingly improving at executing the simulation.  . . In the future, it will have begun, like you knew it would, during the 2015 Super Bowl. “The Coca-Cola Company spent a […]

Thursday, December 11th, 2014

STOP IT!

Forgive me if I have a lingering respect for the English language — NutriBullet, you’re the worst, with this wronggrammar. Stop it. Also, Expedia, aren’t you better than this derivative ish? Jesus. STOP it. Lysol. SERIOUSLY. STOP IT. Copywriters? Fuck you, dudes. Wronggrammar is not the flat design of “brand storytelling.” Stop trying to make […]

Wednesday, October 9th, 2013

Make More Ads Like This

It’s not that fucking hard.   Yesterday I was served this ad as the pre-roll in front of a TLC music video on YouTube and kind of freaked out. It was such a profound departure from the typical ad aimed at women, it felt like I’d seen a unicorn. I then proceeded to devote way […]

Thursday, November 17th, 2011

Black and Purple

Boston Latin School, my alma mater, is the oldest (and longest existing) public school in the country. 141 years older than the country, in fact. Ben Franklin went there before he moved to Philly. Alumni include Sam Adams, John Hancock, Joseph Kennedy, Ralph Waldo Emerson, Charles Bullfinch, you get the idea. There’s an admission test, […]

Monday, September 12th, 2011

The Post-Empire’s New Shoes

On September 8,2011, Nike announced they would be releasing a limited number of pairs of a new product. As the shoe’s official site explains: In 1989, Nike designer Tinker Hatfield was asked to design a shoe for the second chapter in the Back to the Future series. He created the power-lacing, self-illuminating, Nike MAG. Riding […]