social-creature

Once you ‘got’ Pop, you could never see a sign again the same way again. And once you thought Pop, you could never see America the same way again.
- Andy Warhol

It is totally disconcerting to discover a book that pretty much compiles your insights and articulates them back to you. Buying In: The Secret Dialogue [...]

following up on the smash success of its award-winning “evolution” ad, dove unleashes “onslaught“:

much like the evolution ad, which shows the intense makeup and photoshop augmentation of an image of an average woman and at the end offers, “no wonder our perception of beauty is distorted,” while directing viewers to take part in dove’s Real [...]

it’s kind of hard to write a post advocating a sense of balance. it’s easy to get all riled up and energized on preaching some kind of extreme; is it even possible to create a polemic for moderation? i’ve been sitting on this particular post for weeks, unable to summon up the oomph to do [...]

just came across the mixed chicks line of hair products, and thought it was awesome. kind of like the same way that i find my best friend (whose mom is white and dad black) ordering a half vanilla half chocolate milkshake at a diner awesome. (i’m telling you, should hear HOW she orders it. that [...]

just noticed these messages this morning on the unbranded side of splenda packets. it actually DID make me smile!

sweet experiences can come in all sorts of packets too. way to go, splenda. sugar was never this sweet to me.

in light of the previous post, a friend suggested i redevelop the ad for the enlightenment card to make it more relevant to a consumer identity that would actually find the product appealing.
i only had five minutes tho, so here’s the best i can do:

as a marketer you realize that it’s not so much that you’re really setting anything up for sale, it’s that everything already IS for sale, and you’re just helping it along. so it’s not so much that i’m bothered by the selling of “enlightenment,” (there’s been buddha statues on-sale for millennia, and what are THOSE [...]

there’s a funny story about these birds once.
nature decided to run an experiment in its whimsical way, and cast a bunch of birds adrift on an island called new guinea, essentially without any predators to worry about and a perpetual abundance of food, and then sat around for several million years to see what might [...]

do 11 year olds really talk like sitcom writers now? i mean, it’s kinda funny… in a mildly disturbing sort of way. like one-liners are the next evolution of jr.’s “first words”…an eventually unmanageably annoying evolution, but, like the kids say… whatever.
check out these little Red “characters” (such as chill, grumpy, whatever, flirty) that were [...]

you know, back in the day, people used to get dressed up to fly on an airplane? it wasn’t simply about getting from point a to point b, it was actually–before the concept even really existed in the kind of marketing sense it does today–an experience. same like when movie theaters were once movie “palaces” [...]