Entries Tagged as 'branding'

Thursday, November 17th, 2011

Black and Purple

Boston Latin School, my alma mater, is the oldest (and longest existing) public school in the country. 141 years older than the country, in fact. Ben Franklin went there before he moved to Philly. Alumni include Sam Adams, John Hancock, Joseph Kennedy, Ralph Waldo Emerson, Charles Bullfinch, you get the idea. There’s an admission test, [...]

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Monday, September 12th, 2011

The Post-Empire’s New Shoes

On September 8,2011, Nike announced they would be releasing a limited number of pairs of a new product. As the shoe’s official site explains: In 1989, Nike designer Tinker Hatfield was asked to design a shoe for the second chapter in the Back to the Future series. He created the power-lacing, self-illuminating, Nike MAG. Riding [...]

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Sunday, June 27th, 2010

How To Stand In the Face of Powerlessness For A New Generation

The ‘Source’ in the Distance Last week, my friend Kris Krug flew down to the Gulf of Mexico on the TEDxOilSpill Expedition, a week-long project to document the crisis in the Gulf and bring a first hand report back to the TEDxOilSpill event in Washington, D.C. on June 28. Kris, a photographer, web strategist, and self-described “cyberpunk [...]

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Monday, November 23rd, 2009

Dewing it right

Writing about the aftermath of the public outcry against Tropicana’s packaging redesign earlier this year, which ultimately led to the OJ cartons reverting back to the original art, I mentioned Mountain Dew’s “Dewmocracy” campaign — an interactive, story-based online game which resulted in 3 new Dew flavors designed and developed virtually entirely by fans. Tropicana, [...]

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Monday, October 19th, 2009

Flawless Application

This is a terrific initiative by Estee Lauder, seamlessly combining live + digital. From AdAge: The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles. The [...]

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