Entries Tagged as 'israeli'

Sunday, July 15th, 2007

the bad kind of viral

you know… sometimes the point isn’t about how many people see your ad, it’s about actually changing people’s behavior. if it’s a matter of getting them to drink diet pepsi vs. diet coke, or getting them to shop at target vs. walmart… no one’s gonna die. it’s not really a matter of life or death. [...]

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Filed under ad, bad strategy, consumer insight, gay, identity marketing, irony, israeli, marketers, myth, success metric

Saturday, December 9th, 2006

get familiar

how’s about an introduction? before i tell you what i do, i’ll tell you about who i am, and you’ll understand where my sensibilities for marketing come from…. i was born in the former ussr to a jewish family. by the time i was six my parents had been “refuseniks” for nine years. the ussr [...]

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Filed under american, context, history, identity, israeli, jenks, jewish, russian