you know… sometimes the point isn’t about how many people see your ad, it’s about actually changing people’s behavior.
if it’s a matter of getting them to drink diet pepsi vs. diet coke, or getting them to shop at target vs. walmart… no one’s gonna die.
it’s not really a matter of life or death.
however, when the [...]
how’s about an introduction?
before i tell you what i do, i’ll tell you about who i am, and you’ll understand where my sensibilities for marketing come from….
i was born in the former ussr to a jewish family. by the time i was six my parents had been “refuseniks” for nine years. the ussr government [...]
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Issue #5: Spring 2008
