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	<title>Social-Creature &#187; christian</title>
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		<title>Google bless you!</title>
		<link>http://social-creature.com/google-bless-you</link>
		<comments>http://social-creature.com/google-bless-you#comments</comments>
		<pubDate>Tue, 24 Feb 2009 04:59:15 +0000</pubDate>
		<dc:creator>jenks</dc:creator>
				<category><![CDATA[ad]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[bad strategy]]></category>
		<category><![CDATA[christian]]></category>
		<category><![CDATA[consumer insight]]></category>
		<category><![CDATA[cross-cultural communication]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[fundamentalism]]></category>
		<category><![CDATA[identity marketing]]></category>
		<category><![CDATA[irony]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[values-driven consumerism]]></category>

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		<description><![CDATA[Just a quick post to let you know our new Google overlords must have officially arrived, according to this ad: Taking over from the exiting party which has heretofore been responsible for bestowing the bless-age, and to whom all unanswered questions had previously been directed, the new ephemeral, universal, entity that apparently has $5,000-a-month jobs [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Just a quick post to let you know our new Google overlords must have officially arrived, according to this ad:</p>
<p style="text-align: center;"><a href="http://www.marysmoneyblog.com"><img class="size-full wp-image-906" title="googlebless" src="http://social-creature.com/wp-content/uploads/2009/02/googlebless.jpg" alt="" width="299" height="253" /></a></p>
<p style="text-align: left;">Taking over from the exiting party which has heretofore been responsible for bestowing the bless-age, and to whom all unanswered questions had previously been directed, the new ephemeral, universal, entity that apparently has $5,000-a-month jobs for ye that ask to receive, will forthwith be G-ogle.</p>
<p style="text-align: left;">Also, the Singularity is here.</p>
<p style="text-align: left;">You&#8217;ll be getting an email.</p>
<p style="text-align: left;">The use of religious language (particularly next to the image), was perhaps deliberately intended to appeal to consumers for whom religious faith is a big, defining aspect of their identity, and for whom this kind of  messaging could therefore make the ad specifically relevant. I don&#8217;t know what the statistics are on Christian stay-at-home moms, but I imagine the numbers would make this approach worthwhile.</p>
<p style="text-align: left;">(Ironically, if we&#8217;re gonna get biblical, the first Commandment is actually all about God insisting that there&#8217;s only one of him, and in case it wasn&#8217;t clear, Commandment #2 is basically, &#8220;and ye best not forget it.&#8221;)</p>
<p style="text-align: left;">Anyway&#8230; who&#8217;s got ideas for how we can rebrand <a href="http://www.history.com/content/christmas/the-real-story-of-christmas/saturnalia">Saturnalia</a>&#8230;</p>
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