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		<title>Charlie Sheen Is Not Crazy</title>
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		<pubDate>Mon, 21 Mar 2011 18:00:26 +0000</pubDate>
		<dc:creator>jenks</dc:creator>
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		<description><![CDATA[Image: Culture Wins Charlie Sheen is not crazy. Or, at least, he&#8217;s not crazy the way you think he is. Charlie Sheen may finally be admitting that he&#8217;s lost his mind &#8212; exclusively to Life&#038;Style, of all places, if we are to believe it &#8212; but that&#8217;s something that would have already been a long, [...]]]></description>
			<content:encoded><![CDATA[<h6 style="text-align: right;"><img class="aligncenter size-full wp-image-3945" title="charliesheenwinning" src="http://social-creature.com/wp-content/uploads/2011/03/charliesheenwinning.png" alt="" width="580" height="349" />Image: <a href="http://www.culturewins.com/culturewins/2011/3/2/the-inaugural-charlie-sheen-excellence-in-winning-at-culture.html">Culture Wins</a></h6>
<p>Charlie Sheen is not crazy. Or, at least, he&#8217;s not crazy the way you think he is. Charlie Sheen may finally be admitting that he&#8217;s lost his mind &#8212; <a href="http://www.lifeandstylemag.com/2011/03/large-1112-cover.html">exclusively to Life&#038;Style, of all places</a>, if we are to believe it &#8212; but that&#8217;s something that would have already been a long, long time in the making. What&#8217;s been happening over the past few weeks is not Charlie  Sheen going crazy. Although it&#8217;s certainly easy to get confused. No  doubt, Charlie Sheen <em>wants</em> you to think he&#8217;s crazy. After all, the boring recovering-addict Charlie Sheen Show &#8212; or the boring  functioning-addict Charlie Sheen Show, depending on your preference &#8212;  is much less interesting to watch than the &#8220;Crazy&#8221; one. And we are still  watching&#8230;.</p>
<p>In the course of this production it&#8217;s hard not to think about the film <em><span style="text-decoration: underline;"><a href="http://en.wikipedia.org/wiki/I%27m_Still_Here_%28film%29">I&#8217;m Still Here</a></span></em>, the cinéma vérité chronicling of Joaquin Phoenix&#8217;s &#8220;retirement from acting.&#8221;</p>
<p><center><iframe title="YouTube video player" width="550" height="336" src="http://www.youtube.com/embed/IRsx9Kez_Zs" frameborder="0" allowfullscreen></iframe></center><br />
<span style="color: #ffffff;">.</span></p>
<p>For a year and a half, the twice Oscar-nominated Phoenix  gained  weight,  stopped shaving, and tried to start a career as a rapper  while  his  brother-in-law and fledgling filmmaker, Casey Affleck, came  along  for  the ride to document this seeming descent into madness. <a href="http://www.youtube.com/watch?v=AuO75_hJgCQ">Phoenix even famously came on Letterman</a> in the course of <em>I&#8217;m Still Here</em>&#8216;s production, disheveled and incoherent  &#8212; an appearance that, by the end, prompted Letterman to say he owes an  apology to Farrah  Fawcett, til then considered his most disastrous  guest of all time.</p>
<p>Of course, in the end it turned out this was not just another   overindulged celebrity losing his mind. Nor, even after it was revealed  that  Phoenix&#8217;s &#8220;retirement&#8221; and subsequent actions weren&#8217;t exactly the  plot of a straight &#8220;documentary,&#8221; was it all just simply a hoax. <a href="http://www.youtube.com/watch?v=97pPMzESi6s">Back on the Late Show a year and a half later</a>,  now clean-shaven, and charming as usual, Phoenix explained:</p>
<blockquote><p>We wanted to  do a film that explored celebrity, and explored the   relationship  between the media and the consumers and the celebrities   themselves. We   wanted something that would feel really authentic. I&#8217;d  started  watching  a lot of reality shows and I was amazed that people  believed  them;  that they called them, like, &#8216;reality.&#8217; I thought the  only  reason why  is because it&#8217;s billed as being &#8216;real&#8217; and the people  use  their real  names. But the acting is terrible. I thought I could  handle  that.  Because you don&#8217;t have to be very good. You just use your  name,  and  people think that it&#8217;s real.</p></blockquote>
<p style="text-align: center;"><img class="aligncenter" title="joaquin-phoenix-letterman" src="http://social-creature.com/wp-content/uploads/2011/03/joaquin-phoenix-letterman.jpg" alt="" width="550" height="379" /></p>
<p>For a year and a half,  Joaquin Phoenix lived the life of a character  who shared his name and history and circumstances, both  in private  scenes and in  the public eye. What then, truly, is the  difference  between what&#8217;s &#8220;real&#8221;  and what isn&#8217;t? What does &#8220;hoax&#8221; even  mean in  the age of &#8220;reality TV?&#8221; <em>I&#8217;m  Still Here</em>, along with the context  around it, is a philosophical  exploration of these questions.</p>
<p>It&#8217;s a very similar postmodern paradox that is at the heart of Banksy&#8217;s <em><a href="http://www.banksyfilm.com/">Exit Through The Gift Shop</a></em>:</p>
<p><center><iframe title="YouTube video player" width="550" height="336" src="http://www.youtube.com/embed/oHJBdDSTbLw?rel=0" frameborder="0" allowfullscreen></iframe></center><br />
<span style="color: #ffffff;">.</span></p>
<p>&#8220;The world&#8217;s first street art disaster movie&#8221; tells the story of  Thierry Guetta, an eccentric French-born shop-keeper living in L.A.  whose compulsive need to record every waking moment, and a cousin who  happens to be the street artist <a href="http://www.space-invaders.com/">Space Invader</a>,  combined to lead Guetta to become the de facto documentarian of the  street art scene, tagging along on late-night art missions with its  luminaries, including L.A.&#8217;s Shepard Fairey and, ultimately, the elusive  reigning godfather of street art himself, Banksy. About two thirds of  the way through the movie, Guetta, who had never previously edited any  of the mountains of footage he&#8217;d been obsessively recording, goes to the  U.K. to present a first draft of his &#8220;street art documentary&#8221; to Banksy  for feedback. Deflecting his true opinion of the unwatchable film,  Banksy suggests that perhaps Guetta should consider becoming a street  artist himself and sends him back to L.A. with the idea of putting on a  small show. Banksy also requests Guetta send him his raw video footage  so that he can reedit it himself. And this is where the movie becomes  something like an Andy Warhol adaptation of the Blair Witch Project.</p>
<p>A few months before Joaquin Phoenix would be announcing his acting  &#8220;retirement,&#8221; Guetta&#8217;s artist persona, Mr. Brainwash, or MBW, had moved  from plastering L.A. with his own likeness &#8212; an image of a guy holding a  video camera &#8212; straight to mounting  a massive &#8220;street art&#8221; show, called &#8220;<a href="http://www.neublack.com/gallery/slideshow.php?gallery=mr-brainwash-life-is-beautiful-show&amp;image=0">Life Is Beautiful</a>,&#8221;  in a 15,000 square-foot venue. Seemingly overnight, Mr. Brainwash was  being positioned as an up-and-comer with the  oeuvre of a Shepard Fairey  or a Banksy &#8212; by then both artists, as well  as many other leading  names in the street art world, had begun having  their art on display  inside galleries as opposed to on the exterior of walls  &#8212; except unlike  these artists with years, even decades of creative  evolution and refinement, Guetta had no experience. He&#8217;d hired an army of sculptors and  designers to manufacture the pieces for his show, ripped straight from bookmarks in art books &#8212; even the illustration of Guetta holding the camera had been created by someone else. </p>
<p><img class="aligncenter size-full wp-image-3942" title="mrbrainwash" src="http://social-creature.com/wp-content/uploads/2011/03/mrbrainwash.jpg" alt="" width="550" height="353" /></p>
<p>The day of the show the line to get in stretched for  blocks. Four thousand people attended the opening. By the end of the day nearly a million dollars worth of Mr. Brainwash art had been sold. </p>
<p>The story, at face value, seems so preposterous that the question of  whether it could truly be real has dogged the film, as well as created  the suspense that&#8217;s made it even more of a phenomenon. Could an amateur  who&#8217;d never actually made art himself succeed at  pulling off a show that so blatantly counterfeited and so quickly  eclipsed those of the art form&#8217;s recognized heavyweights? And would they  really release a movie about it happening? Or is all of it &#8212; the  movie, Life is Beautiful, Mr. Brainwash &#8212; simply Banksy&#8217;s greatest  prank yet? Theories abound. The New York Times labeled it as a  harbinger of a new cinematic subgenre: <a href="http://movies.nytimes.com/2010/04/16/movies/16exit.html">The Prankumentary</a>. &#8220;The whole thing, it&#8217;s clear now,&#8221; <a href="http://www.fastcompany.com/1616365/banksy-movie-prankumentary">Fast Company insisted</a>, &#8220;Was an intricate prank being pulled  on  all of us by Banksy, who has never publicly revealed his identity,  with  Fairey as his accomplice.&#8221; Their conjecture about what really  happened: &#8220;Banksy&#8230; convinced Guetta to pose as a budding graffiti  artist  wannabe so he and Fairey could &#8216;direct&#8217; him in real  life &#8212; manufacturing a  brand new persona.&#8221; Yet when asked at the end of  the film how he feels knowing that he is in part responsible for Mr.  Brainwash, Shepard Fairey laughs ruefully, &#8220;I had  the best intentions.  But sometimes even when you have the best intentions things can go  awry&#8230;. The phenomenon of Thierry becoming a street artist, and a lot  of suckers  buying into his show and him selling a lot of expensive art  very  quickly, anthropologically, sociologically, it&#8217;s a fascinating  thing to  observe. And maybe there&#8217;s some things to be learned from it.&#8221;  For his part, Banksy, even as his voice is scrambled beyond  recognition, conveys unmistakable melancholy as he says, &#8220;I used to  encourage everyone I met to make art. I used to think that everyone  should do it&#8230;.. I don&#8217;t really do that so much anymore.&#8221;</p>
<p>&#8220;<a href="http://banksyfilm.com/synopsis.html">This brutal and  revealing account  of what happens when fame, money  and vandalism collide</a>&#8221; could just be an L.A. story simply too bizarre to have been made up, and just as easily, it could all be a fabricated fable about what happens to an artistic movement when it becomes commercialized. From  &#8220;selling out&#8221; to &#8220;cashing in&#8221; the concept is so mundane it&#8217;s a cliché,  but <em>Exit Through The Gift Shop</em>&#8216;s treatment is primarily to  emphasize the absurdity of the progression of events rather than to make  any concrete statement about them. As Banksy&#8217;s art dealer says at the  end of the film, &#8220;I think the joke is on&#8230; I don&#8217;t know who the joke is  on, really. I don&#8217;t even know if there is a joke.&#8221;</p>
<p>Which brings us back to Charlie Sheen. Not that what Sheen&#8217;s doing is  any kind of joke or &#8220;prank.&#8221; This is all very much for real for him.  And it is also a very deliberate performance. How did we get here?  February 28, Charlie Sheen goes on Good Morning America, The Today Show,  TMZ, Radar, Piers Morgan on CNN, 20/20 &#8212; basically, every celebrity  interview news show he possibly can, and attracts a tsunami of  flabbergasted attention for bein&#8217; all <em>ka-raaaazy</em>. The next day he launches a social media empire.</p>
<p>Suddenly sounding not so crazy. Hell, as a digital strategist, I&#8217;d say it&#8217;s a pretty smart move. Within <a href="http://www.hollywoodreporter.com/news/charlie-sheen-breaks-world-record-163850">25  hours and 17 minutes, Charlie Sheen had broken the world record for  amassing 1 million Twitter followers faster than anyone else</a>. Less than a week after his first tweet, he&#8217;d reached 2 million. &#8220;Another record shattered,&#8221; <a href="http://twitter.com/charliesheen/status/44727755400683520">he tweeted</a>, &#8220;We gobbled the soft target that was 2.0 mil, like a bag of troll-house zombie chow.&#8221; By then, he&#8217;d also launched a <a href="http://cs.internships.com/charlie-sheen-internship/">social media intern search</a>:</p>
<p style="text-align: center;"><img class="aligncenter" title="sheen-intern" src="http://social-creature.com/wp-content/uploads/2011/03/sheen-intern1.jpg" alt="" width="550" height="139" /></p>
<p>which received <a href="http://daytonasun.com/Articles/Entertainment/Over-74-Thousand-Applicants-For-Charlie-Sheen-s-Intern-Position.html">over 74 <em>THOUSAND</em>! submissions</a> in 5 days. Arguably no other celebrity has &#8220;gotten&#8221; the way  social media works as fast. <a href="http://tech.fortune.cnn.com/2011/02/10/conan-2-0/">Even Conan had a slower uptake</a>,   though he&#8217;s undeniably provided a template for Sheen to work off of.  (After getting canned from his TV job, Sheen did like MBW to Conan&#8217;s Banksy and announced he&#8217;s going on tour &#8212; the &#8220;<a href="http://www.eonline.com/uberblog/b230448_charlie_sheens_violent_torpedo_of_truth.html#ixzz1Gz3VXTbT%27">Violent Torpedo of Truth/Defeat is Not An Option</a>&#8221; Tour &#8212; just like Conan&#8217;s <a href="http://www.lasnark.com/2010/02/19/conan-comedy-tour/5546">Banned From Television Tour</a> last year in the wake of his own network debacle.) And, obviously, Sheen&#8217;s not doing it all on his own.</p>
<p>In Sheen&#8217;s 11-minute livestream episode, titled, &#8220;<a href="http://www.youtube.com/watch?v=9Ke5r-JQDcI">Torpedeos of Truth Part 2</a>,&#8221;  recorded on March 7th, 2011 &#8212; a week after his &#8220;old media&#8221; blitzkrieg  &#8212; a terribly lit, grossly contrasted video in which a curmudgeonly,  borderline belligerent Sheen looks like he might not have showered for  days prior then rolled out of bed that morning, turned on his lap top,  and started recording through the built-in camera above the screen, at 6  minutes, 40 seconds, when he ducks &#8220;below the frame line,&#8221; the camera  moves. This is a recording made to <em>look</em> like it&#8217;s being done  through a shitty built-in computer camera, but when it moves to follow  Sheen as he ducks it&#8217;s suddenly clear there may be a camera person  involved. If there is someone behind the camera, there could just as  easily have been a lighting guy, a makeup person, but No! &#8220;Make me look  as crazy as possible,&#8221; was clearly the direction here. By <a href="http://www.youtube.com/watch?v=6mALa-0EcnA">episode four</a> it&#8217;d been announced that Sheen had officially been fired from his  sitcom. The ante was upped. Suddenly Sheen, well-lit, made-up, looking  as healthy as a marathoner &#8212; if not for the chain-smoking &#8212; in his  sweat-wicking Nike shirt, was performing a soliloquy sounding like some  misplaced Hunter S. Thompson diatribe. Clearly some writing talent may  have been called in &#8212; if it hadn&#8217;t been already: consider that  basically everything coming out of Charlie Sheen&#8217;s mouth becomes a meme &#8212; it&#8217;s been impossible to escape hearing someone say <a href="http://twitter.com/#search?q=%23winning">#winning</a> (a hashtag in <a href="http://twitter.com/charliesheen/status/42731720402931712">Charlie Sheen&#8217;s very first tweet</a>) for weeks; then there&#8217;s <a href="http://twitter.com/#search?q=%23tigerblood">#tigerblood</a>, which is so meme-able it can&#8217;t even be summarized properly:</p>
<h6 style="text-align: center;"><img title="tigerblood" src="http://social-creature.com/wp-content/uploads/2011/03/tigerblood1.jpg" alt="" width="550" height="550" /><a href="http://kotaku.com/#%215779873/tiger-blood-energy-potion-brings-out-the-raving-lunatic-actor-in-you"><br />
Tiger Blood Energy Potion</a> found in a hotel lobby at SXSW Interactive. Photo: <a href="http://www.dannynewman.com/">Danny Newman</a></h6>
<p style="text-align: center;"><a href="http://twitter.com/RedCross/status/42947546695467008"><img class="aligncenter" title="tigerblood2" src="http://social-creature.com/wp-content/uploads/2011/03/tigerblood21.jpg" alt="" width="591" height="271" /></a></p>
<p>Right now <a href="http://en.wikipedia.org/wiki/4chan">4Chan</a>, the primordial ooze that has spawned everything from <a title="Lolcat" href="http://en.wikipedia.org/wiki/Lolcat">lolcats</a> to <a href="http://en.wikipedia.org/wiki/Rickrolling">Rickrolling</a> to <a href="http://knowyourmeme.com/memes/keanu-is-sadsad-keanu">SadKeanu</a> to every other Internet meme you&#8217;ve ever heard of, is looking at Charlie Sheen like <em>Woh</em>. The last guy anywhere near this unstoppably memetastic was the Old Spice Guy&#8211;</p>
<p style="text-align: center;"><img class="aligncenter" title="old-spice-guy-videos" src="http://social-creature.com/wp-content/uploads/2011/03/old-spice-guy-videos.jpg" alt="" width="550" height="304" /></p>
<p>and <em>that</em> guy was created by an <em><a href="http://www.wk.com/">AD AGENCY</a></em>!</p>
<p>Something else you might notice &#8212;  Charlie Sheen almost never swears.  You have never heard him bleeped in  any of the interviews he&#8217;s done on  TV. There are no R-rated words on  his Twitter stream. Every so often there&#8217;s some sprinkled in his livestreams, but  for the most part The Charlie Sheen Show is all-ages.  Where he could say &#8220;assholes&#8221; or &#8220;douchebags,&#8221; he says &#8220;silly  fools&#8221;  or &#8220;trolls.&#8221; These Playskool insults are unexpected, amusing,  almost benign, yet nostalgically cruel. This is not the  syntax of a man  out of control.</p>
<p>&#8220;Where do these words come from, Charlie,&#8221; <a href="http://abc.go.com/watch/2020/SH559026/VD55115949/2020-301-charlie-sheen-interview">20/20&#8242;s Andrea Canning asked</a>.</p>
<p>&#8220;I don&#8217;t know,&#8221; he rolled his eyes, &#8220;They&#8217;re just words that sound  cool together. Stuff just comes out and it&#8217;s  entertaining and it&#8217;s fun and it sounds different from all the other  garbage people are spewing, you know?&#8221;</p>
<p>Charlie Sheen doesn&#8217;t have Tourettes. He is deliberately saying these  things to entertain and be funny and unique. And he&#8217;s good at it. <a href="http://social-creature.com/bret-easton-ellis-talks-about-transmedia">Bret Easton Ellis</a> &#8212; the author of <em><a href="http://social-creature.com/your-life-is-a-transmedia-experience">Less Than Zero</a></em> and <em>American Psycho</em>, as well as <a href="http://www.amazon.com/Lunar-Park-Bret-Easton-Ellis/dp/0375412913/?tag=socialcreatur-20"><em>Lunar Park</em></a>, a haunted house story in which the main character is a writer named  Bret Easton Ellis who&#8217;s lived the same history as his eponymous creator (“<em>It was always the A booth. It was always the front seat of the roller coaster. It was never ‘Let’s </em>not<em> get the bottle of Cristal’ … It was the beginning of a time when it was      almost as if the novel itself didn’t matter anymore — publishing a    shiny   booklike object was simply an excuse for parties and glamour</em>.”) or is it, rather, the life he was <em>expected</em> to have been leading? (&#8220;<em>What was I doing hanging out with gangbangers and diamond smugglers? What was I doing buying kilos? My apartment reeked of marijuana and freebase. One afternoon I woke up and realized I didn&#8217;t know how anything worked anymore. Which button turned the espresso machine on? Who was paying my mortgage? Where did the stars come from? After a while you learn that everything stops.</em>&#8220;) &#8212; writing in an article titled, &#8220;<a href="http://www.thedailybeast.com/blogs-and-stories/2011-03-16/bret-easton-ellis-notes-on-charlie-sheen-and-the-end-of-empire/">Notes on Charlie Sheen and the End of Empire</a>,&#8221; calls Sheen, &#8220;the most  fascinating person wandering through  the culture:&#8221;</p>
<blockquote><p>You’re completely missing the point if you think the  Charlie Sheen   moment is really a story about drugs. Yeah, they play a  part, but they   aren’t at the core of what’s happening—or why this  particular Sheen   moment is so fascinating&#8230;. This privileged child of  the media’s  sprawling entertainment Empire has  now become its most  gifted  ridiculer. Sheen has embraced post-Empire,  making his bid to  explain to  all of us what celebrity now means. Whether  you like it or  not is  beside the point. It’s where we are, babe. We’re  learning  something.  Rock and roll. Deal with it.</p>
<p>Post-Empire isn’t just about admitting doing “illicit” things  publicly  and coming clean—it’s a (for now) radical attitude that says  the Empire  lie doesn’t exist anymore, you friggin’ Empire trolls. For  my younger   friends, it’s no longer rare; it’s now the norm. To Empire  gatekeepers, Charlie Sheen seems dangerous and in need of help   because  he’s destroying (and confirming) illusions about the nature of    celebrity.</p>
<p>It’s thrilling watching someone call out  the solemnity of the  celebrity  interview, and Sheen is loudly calling  it out as the sham it  is. He’s  raw and lucid and intense&#8230;. We’re not used to these kinds  of  interviews. It’s coming off  almost as performance art and we’ve  never  seen anything like it—because  he’s not apologizing. It’s an  irresistible  spectacle. We’ve never seen  a celebrity more nakedly  revealing.</p></blockquote>
<p>It&#8217;s the contradiction we could never quite reconcile in <em>I&#8217;m Still Here </em>or <em>Exit Through The Gift Shop</em>;  one we can accept in Lady Gaga because she&#8217;s not using her real name and we&#8217;re sort of OK with it when it&#8217;s just a &#8220;character.&#8221; Charlie Sheen is real and not  real at once: a spectacle and a revelation. It&#8217;s meta-postmodernism.  It&#8217;s existential performance art. Minutes before Charlie Sheen&#8217;s first livestream was set to start, the audio feed came on.  You could hear Sheen rehearsing the rant he would perform that night,  prompting  the question: <a href="http://www.myfoxboston.com/dpp/entertainment/sheen-rehearsed-before-online-rant-20110310">is this  all an act?</a> Of course it is! He&#8217;s an  acTOR. From a  family of actors,  who&#8217;s spent his entire life  performing. There&#8217;s no  way he&#8217;d go on camera  ever without rehearsing.  Charlie Sheen&#8217;s whole  life has been a  performance, and this now is  not so much different,  just with a bigger audience and, <a href="http://social-creature.com/how-the-internet-killed-the-rock-star-not-the-way-you-think">as we say in the 21st century music  business</a>, cutting out the middleman. As far as Charlie Sheen knows,  this is  what real is. And as far a we  know that&#8217;s what it is, too.</p>
<p>Ellis writes:</p>
<blockquote><p>If you  can’t accept the fact that we’re at the height of  an  exhibitionistic  display culture and that you’re going to be  blindsided  by TMZ (and  humiliated by Harvey Levin, or Chelsea  Handler—princess of  post-Empire)  while stumbling out of a club on  Sunset Boulevard at 2 in  the morning,  then you should be a travel  agent instead of a movie star.  Being  publicly mocked is part of the  game, and you’re a fool if you  don’t play  along. This is why Sheen  seems saner and  funnier than any  other celebrity right now. He also  makes better jokes  about his  situation than most worried editorialists  or late-night  comedians.</p>
<p>What does shame mean anymore? my friends in their 20s ask. Why in the   hell did your boyfriend post a song called “Suck My Ballz” on Facebook   last night? my mom asks. But nothing yet compares to the transparency   that Sheen has unleashed in the past two weeks—contempt about  celebrity,  his profession, the old Empire world order.</p></blockquote>
<p>Ellis&#8217;s &#8220;Empire&#8221; is <a href="http://nymag.com/arts/books/features/66447/">a  reference to Gore Vidal’s definition of global    American hegemony,  which Ellis dates from   1945 until 2005</a>:   the era that defined the 20th century. Post-Empire is where we are  now.  For Ellis, Empire is the lie, the having to hide who you really  are, the  keeping up appearances; post-Empire, on the other hand, is  what Ellis  calls, &#8220;aggressive transparency.&#8221; But his perspective has  one flaw: for Ellis, both Empire and post-Empire are binary. It&#8217;s one or  the other. It&#8217;s true or it&#8217;s a lie; it&#8217;s real or its counterfeit. The  post-Empire reality, however, is not the end of the lie, it&#8217;s the end of  the binary. Sure, &#8220;<a href="http://social-creature.com/sustained-mystery-vs-radical-transparency">radical transparency</a>&#8221; has become a 21st century marketing buzzword. Sure, Mark Zuckerberg believes that <a href="http://www.switched.com/2010/01/11/facebooks-mark-zuckerberg-claims-privacy-is-dead/">Privacy is Dead</a> and has remade Facebook in that image. Sure, I wrote last year, <a href="http://social-creature.com/why-iron-man-is-the-first-21st-century-superhero">what makes Iron Man the first 21st century superhero?</a> His lack of alter ego; his unconflicted, absolute identity. But that all is only part of the Millennial story.</p>
<p>Social media researcher <a href="http://www.zephoria.org/thoughts/archives/2010/01/25/public_by_defau.html">danah boyd writes</a>:</p>
<blockquote><p>There’s an assumption that teens don’t care about privacy  but this is  completely inaccurate. Teens care deeply about privacy,  but their  conceptualization of what this means may not make sense in a  setting  where privacy settings are a binary.  What teens care about is  the  ability to control information as it flows and to have the  information  necessary to adjust to a situation when information flows  too far or in  unexpected ways.</p>
<p>Just because teens choose to share some content widely does not mean   that they wish all content could be universally accessible.  What they   want is a sense of control.</p></blockquote>
<p>I&#8217;d argue this is, in fact, true of all of us now in the post-Empire. Not just teens.  &#8220;What Sheen has exemplified  and has clarified,&#8221; writes Ellis, &#8220;Is the      moment in the   culture when not caring what  the public thinks about     you  or your   personal life is what matters  most—and what makes  the    public  love you  even more (if not exactly CBS  or the creator  of the    show that  has made  you so wealthy).&#8221; Except that Charlie  Sheen still very much DOES care. And so do all the rest of us in the  21st century. It&#8217;s there in every Facebook photo you&#8217;ve untagged yourself from. You had your reasons. It&#8217;s there in every location you pulled  out your phone to check in at, and then decided not to. It&#8217;s there every time  you hovered over, and then didn&#8217;t click the &#8220;Like&#8221; button. As tech  blogger, <a href="http://scobleizer.com/2010/05/24/the-like-er-lie-economy/">Robert Scoble, writes</a>:</p>
<blockquote><p>The  other day I found myself over at Yelp.com clicking  “like” on a bunch  of Half Moon Bay restaurants. After a while I noticed  that I was only  clicking “like” on restaurants that were cool, hip, high  end, or had  extraordinary experiences.</p>
<p>That’s cool. I’m sure you’re doing the same thing.</p>
<p>But then I started noticing that&#8230;. What I was presenting to you wasn’t reality.</p>
<p>See, I like McDonalds and Subway. But I wasn’t clicking like on those. Why not?</p>
<p>Because we want to present ourselves to other people the way we would like to have other people perceive us as.</p>
<p>I’d rather be seen as someone who eats salad at Pasta Moon than someone who eats a Big Mac at McDonalds.</p>
<p>This is the problem with likes and other explicit sharing systems. We lie and we lie our asses off.</p></blockquote>
<p>Not only do we still care what other people think about us, we now <a href="http://social-creature.com/your-life-is-a-transmedia-experience">curate it more obsessively</a>. Trent Reznor calls it &#8220;<a href="http://social-creature.com/your-life-is-a-transmedia-experience-now-with-pictures">A hyper-real version of yourself</a>.&#8221;</p>
<p>This is the hyper-real version of Charlie Sheen. It is a role  that Charlie Sheen is performing. And it is also who he actually is. Because how could he not be? Whatever Charlie Sheen does, that  is who he is. This is the  only way he has to take control over the flow of <em>his</em> information.  For a celebrity in particular, as Ellis points out, that control is  virtually non-existent. So how did Charlie Sheen wrest it back? By  outdoing TMZ and the news shows and the magazines at their own game. He  is no longer just a commodity of the tabloid industrial complex. He is  the creator and star of his own show, the Crazy Charlie Sheen Show, and all the  press is simply promotion.</p>
<p>Then again, it could be something much more simple. At Coachella  2008, Prince, headlining, kept demanding over and over, &#8220;Say my name,  Coachella! Say my name, Coachella! Say my name, Coachella!&#8221; And like  some epic call-and-response an ocean of 150,000 voices roared back:  &#8220;Prince! Prince! Prince!&#8221; And I realized that if you&#8217;re Prince, there&#8217;s  probably no way you can even get off anymore without 150,000 people  screaming your name. Perhaps, if you&#8217;re Charlie Sheen, you can&#8217;t stay  sober unless two million people are following your every move &#8212; just  over two weeks after his first Tweet, it&#8217;s now closing in on 3 million.</p>
<p>&#8220;We’ve come a long way in the last two weeks,&#8221; Ellis concludes.  &#8220;Sheen is the new  reality, bitch, and anyone who’s a hater can go back  and hang out with  the rest of the trolls in the graveyard of Empire.&#8221;  Like <em>I&#8217;m Still Here</em> and <em>Exit Through The Gift Shop</em>, what  Charlie Sheen is doing is part of a continuum exposing the now  inherent unreliability of the markers we&#8217;d previously depended on to tell  the difference   between what&#8217;s real and what isn&#8217;t. In some ways it&#8217;s  as basic as the  shift from the 20th century to the 21st; from analog to  digital, from binary to exponential complexity. What, truly, does reality mean when it&#8217;s photoshopable? <a href="http://www.movieviral.com/2011/03/18/times-square-video-hack-turns-out-to-be-viral-for-limitless/">Or just another marketing campaign for some new movie</a>? Not that reality doesn&#8217;t exist.  Things are, out in the world; you can touch them. Earthquakes  happen;  nuclear reactors break; nations perch perilously on the  verge of catastrophe. Reality exists, but it is no different  from not  reality. From  the <a href="http://www.businessday.co.za/Articles/Content.aspx?id=137323">inscrutably contradictory government  statements</a> about radiation  levels, from <a href="http://www.blogotariat.com/node/211958">the fake Nuclear Fallout maps</a> that spread like wildfire.  Reality and not  reality exist in the same plane now. It&#8217;s enough to  make you go crazy.  Unless you&#8217;re Charlie Sheen. In which case you&#8217;re  not crazy. You simply  are as your world is.</p>
<p><center><iframe title="YouTube video player" width="550" height="336" src="http://www.youtube.com/embed/J0NIMTPYYcU" frameborder="0" allowfullscreen></iframe></center></p>
<p><span style="color: #ffffff;">.</span></p>



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		<title>Sex, Drugs, &amp; The Internet &#8211; Inspired By A True Story</title>
		<link>http://social-creature.com/sex-drugs-the-internet-inspired-by-a-true-story</link>
		<comments>http://social-creature.com/sex-drugs-the-internet-inspired-by-a-true-story#comments</comments>
		<pubDate>Mon, 21 Jun 2010 15:58:44 +0000</pubDate>
		<dc:creator>jenks</dc:creator>
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		<description><![CDATA[You know those movies about characters trail-blazing the business of some terrible vice? They&#8217;re always set in a not-too-distant past, have trailers full of period-specific songs, and include the words &#8220;inspired by a true story&#8221; on the poster. There&#8217;s the initial meteoric rise to power and wealth, followed by a period of unbridled excess &#8212; [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter" title="background" src="http://social-creature.com/wp-content/uploads/2010/06/background.jpg" alt="background" width="550" height="393" /></p>
<p>You know those movies about characters trail-blazing the business of some terrible vice? They&#8217;re always set in a not-too-distant past, have trailers full of period-specific songs, and include the words &#8220;inspired by a true story&#8221; on the poster. There&#8217;s the initial meteoric rise to power and wealth, followed by a period of unbridled excess &#8212; generally involving use of montage &#8212; and, ultimately, the inevitable downfall which was doomed to happen from the start, with, possibly, an epilogue of redemption. It&#8217;s a very specific film archetype, wherein the traditional bad guy is, instead, the quintessential American hero: the visionary entrepreneur who possesses the ingenuity and tenacity and just plain balls to seize an opportunity only he can see, and achieve a feat so stupendous &#8212; inventing the American cocaine trade, for instance, becoming the first black man to rise above the Italian mafia in the New York heroin business &#8212; you&#8217;re at once inspired and horrified by his success.</p>
<p>In 2001, <a href="http://en.wikipedia.org/wiki/Blow_(film)">Blow</a> kicked off this trend of movies where you&#8217;re rooting for the drug dealer. The movie&#8217;s based on the life of <a href="http://en.wikipedia.org/wiki/George_Jung">George Jung</a>, played by Johnny Depp, a Boston guy living in California, who starts off smuggling pot cross-country in the 60&#8242;s, and ends up becoming the American connection to Pablo Escobar&#8217;s Medellín Cartel, which, with Jung&#8217;s help, would go on to own 85% share of the U.S. cocaine market by the late 70&#8242;s / early 80&#8242;s:</p>
<p><center><object width="500" height="401"><param name="movie" value="http://www.youtube.com/v/__PVj22m0zk&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/__PVj22m0zk&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="401"></embed></object></center></p>
<p><span style="color: #ffffff;">.</span><br />
Then came 2005&#8242;s <a href="http://en.wikipedia.org/wiki/Lord_of_war">Lord of War</a>, in which the illicit contraband is weaponry, and Nicolas Cage plays Ukranian-American gun trafficker, Yuri Orlov &#8212; a fictional character based on a composite of a number of actual post-soviet arms dealers &#8212; whose big break comes as he watches Mikhail Gorbachev give his resignation speech on television, Christmas Day 1991. Like a prospector who&#8217;s just struck oil (See also: <a href="http://en.wikipedia.org/wiki/There_Will_Be_Blood">There Will Be Blood</a>, for a variation on this cinematic theme), he envisions, in this moment, the future of his business expanding with the gush of weapons &#8212; even tanks! &#8212; he&#8217;ll now be able to buy (illegally) from the just-dissolved Soviet Union&#8217;s stockpile in the Ukraine:</p>
<p><center><object width="500" height="401"><param name="movie" value="http://www.youtube.com/v/VOjmfDTxxn0&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/VOjmfDTxxn0&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="401"></embed></object></center></p>
<p><span style="color: #ffffff;">.</span><br />
2005 was also the year <a href="http://en.wikipedia.org/wiki/Weeds_(TV_series)">Weeds</a> premiered on Showtime, in which Mary-Louise Parker plays a widowed housewife who becomes a suburban pot dealer, and a few seasons later ends up married to the head of a Mexican drug cartel. </p>
<p>By 2008, when <a href="http://en.wikipedia.org/wiki/American_Gangster_(film)">American Gangster</a> came out &#8212; which tells the story of <a href="http://en.wikipedia.org/wiki/Frank_Lucas_(drug_lord)">Frank Lucas</a>, played by Denzel Washington, who bypassed the entire Italian mafia to become the heroin king-pin of New York in the early 70&#8242;s by establishing his own direct supply connection in Asia during the Vietnam war and smuggling the drugs into the U.S. in the coffins of dead U.S. soldiers &#8212; rooting for the vice-peddling, psychotically enterprising, imminently doomed outlaw businessman &#8212; even though, <em>good god! he&#8217;s a fucking heroin drug lord turning all of Harlem into addicted zombies!! &#8212; </em>had become a familiar experience:</p>
<p><center><object width="500" height="300"><param name="movie" value="http://www.youtube.com/v/3RsIjL4qCjc&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/3RsIjL4qCjc&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="300"></embed></object></center></p>
<p><span style="color: #ffffff;">.</span><br />
Which is how we arrive at <a href="http://en.wikipedia.org/wiki/Middle_Men_(film)">Middle Men</a>, due out later this year, a based-on-reality story in which Luke Wilson plays Jack Harris, a mainstream businessman who partners with a pair of porn content providers (played by Gabriel Macht and Giovanni Ribisi) to form the first online adult billing company in the mid 1990&#8242;s:</p>
<p><center><object width="550" height="330"><param name="movie" value="http://www.youtube.com/v/Am_T56uOOnw&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Am_T56uOOnw&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="550" height="330"></embed></object></center></p>
<p><span style="color: #ffffff;">.</span></p>
<p>The drug dealer used to ALWAYS be the bad guy. You weren&#8217;t supposed to sympathize with him. Now it&#8217;s every fuckin&#8217; movie like this. But the story isn&#8217;t just about the clever bastard with an idea for a supply to human nature&#8217;s demand, it&#8217;s about the vice itself. It&#8217;s not just George Jung&#8217;s story, it&#8217;s the history of blow we&#8217;re fascinated by &#8212; how a chance cell-mate pairing between a California pot smuggler and a member of the Medellín cartel would pave the way for the U.S. cocaine highway. How the Vietnam war became the camouflage for the heroin epidemic Frank Lucas created. How the Soviet Union&#8217;s collapse helped the business of illegal arms dealers. Each of these stories has this moment where entrepreneur and zeitgeist collide, and &#8212; for better or worse; mostly for worse &#8212; it changes the world. In Middle Men the focus of the story could have easily been the porn industry &#8212; but it isn&#8217;t. Porn is just the side effect. Like the preview voice-over announcer says, it&#8217;s the story of the worldwide web.</p>
<p>Finally.</p>
<p>It&#8217;s 2010. <a href="http://en.wikipedia.org/wiki/WorldWideWeb#History">20 years since the first web browser</a>, <a href="http://en.wikipedia.org/wiki/Electronic_commerce#Timeline">15 years since the first adult materials became commercially available online</a>, <a href="http://en.wikipedia.org/wiki/Dot-com_bubble">10 years since the dot com bubble burst</a>, <a href="http://en.wikipedia.org/wiki/Social_network_service#History">5 years since MySpace was getting more page-views than Google</a>, <a href="http://mashable.com/2009/02/06/facebook-myspace-twitter-traffic/">a year since Facebook overtook MySpace in unique visitors</a>, and meanwhile, Americans now spend, on average, about <a href="http://www.slideshare.net/razorfishmarketing/feed-the-razorfish-digital-brand-experience-report-2009-key-findings">as much time on the Internet as watching TV</a>. In fact, <a href="http://www.slideshare.net/razorfishmarketing/feed-the-razorfish-digital-brand-experience-report-2009-key-findings">if you&#8217;re under the age of 45, you spend considerably </a><em><a href="http://www.slideshare.net/razorfishmarketing/feed-the-razorfish-digital-brand-experience-report-2009-key-findings">more</a></em><a href="http://www.slideshare.net/razorfishmarketing/feed-the-razorfish-digital-brand-experience-report-2009-key-findings"> time on the Internet than watching TV</a>. Amid a global financial crisis, <a href="http://www.forrester.com/rb/Research/us_online_retail_forecast,_2009_to_2014/q/id/56551/t/2">US online retail managed to grow 11% in 2009 to reach $155.2 billion</a>. <a href="http://blog.nielsen.com/nielsenwire/consumer/in-the-future-your-kids-won%E2%80%99t-shop-the-way-you-do/">Overall online sales are projected to increase almost 200% between 2008 and 2012</a>. <a href="http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later">75% of us use social network sites</a>. And the time we spend there is growing at <a href="http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later">3 times the overall Internet rate, accounting for 10% of all Internet time</a> &#8212; every second of which, by the way, <a href="http://www.onlinemba.com/images/internet-porn.jpg">28,258 internet users are viewing porn</a>.</p>
<p>Hollywood is finally catching on. Up next after Middle Men is the film adaptation of Ben Mezrich&#8217;s 2009 book, <em><a title="The Accidental Billionaires: The Founding Of Facebook, A Tale of Sex, Money, Genius, and Betrayal" href="http://www.amazon.com/Accidental-Billionaires-Founding-Facebook-Betrayal/dp/0767931556/?tag=socialcreatur-20">The Accidental Billionaires: The Founding Of Facebook, A Tale of Sex, Money, Genius, and Betrayal</a>.</em> It comes out just a couple of weeks after <a href="http://en.wikipedia.org/wiki/Wall_Street_2">Wall Street 2</a>:</p>
<p style="text-align: center;"><img class="aligncenter" title="article_image-image-article" src="http://social-creature.com/wp-content/uploads/2010/06/article_image-image-article.jpg" alt="article_image-image-article" width="500" height="707" /></p>
<p style="text-align: left;">Here&#8217;s an excerpt from the book:</p>
<blockquote>
<p style="text-align: left;">What neither he nor Mark [Zuckerberg, Facebook founder] had known when they started the damn thing was how addictive Facebook was. You didn&#8217;t just visit the site once. You vsited it every day. You came back gain and again, adding to your site, your profile, changing your pictures, your interestes, and most of all, updating your friends.</p>
<p style="text-align: left;">&#8230; Most kids who tried out [Facebook] once tended to come back  &#8212; 67 percent every day.</p>
</blockquote>
<p style="text-align: left;">The Internet: It might not be illegal, but it&#8217;s unquestionably addictive.</p>
<p style="text-align: left;">Once considered the province of geeks, the Internet is now where all of us live. It is a huge, enormous thing that is changing how we do practically everything and <a href="../your-life-is-a-transmedia-experience">permeating the very experience of our lives</a>. It is now all of our&#8217;s vice. And it&#8217;s breeding a whole new generation of vice entrepreneurs. Drug dealers and gunrunners have new company.</p>
<p style="text-align: left;">In related news, is it just me or does the new poster for <a href="http://en.wikipedia.org/wiki/The_Social_Network">The Social Network</a> seem, like, <em>awfully</em> familiar?</p>
<div style="text-align: center;"><img src="http://social-creature.com/wp-content/uploads/2010/06/socialnetwork.jpg" alt="http://social-creature.com/wp-content/uploads/2010/06/socialnetwork.jpg" width="500" height="700" /></div>
<p><span style="color: #ffffff;">.</span></p>
<div style="text-align: center;"><img src="http://social-creature.com/wp-content/uploads/2010/06/americapsycho.jpg" alt="http://social-creature.com/wp-content/uploads/2010/06/americapsycho.jpg" width="500" height="802" /></div>
<p><span style="color: #ffffff;">.</span></p>
<p style="text-align: left;">Just sayin&#8217;.</p>
<p style="text-align: center;"><img src="http://www.webweaver.nu/clipart/img/web/bars/newrule.gif" alt="" /></p>
<p style="text-align: center;"><img class="alignnone size-large wp-image-3101" title="socialnetwork-americanpsycho" src="http://social-creature.com/wp-content/uploads/2010/06/socialnetwork-americanpsycho-1024x785.jpg" alt="socialnetwork-americanpsycho" width="550" height="421" /></p>



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		<title>Why Iron Man Is The First 21st Century Superhero</title>
		<link>http://social-creature.com/why-iron-man-is-the-first-21st-century-superhero</link>
		<comments>http://social-creature.com/why-iron-man-is-the-first-21st-century-superhero#comments</comments>
		<pubDate>Mon, 10 May 2010 17:15:52 +0000</pubDate>
		<dc:creator>jenks</dc:creator>
				<category><![CDATA[Millennials]]></category>
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		<description><![CDATA[In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and illustrator Joe Shuster, this character possessed superhuman powers and a dedication to using those powers for the benefit of [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img title="iron-man-downey-jr" src="http://social-creature.com/wp-content/uploads/2010/05/iron-man-downey-jr-1024x682.jpg" alt="iron-man-downey-jr" width="550" height="366" /></p>
<p>In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and illustrator Joe Shuster, this character possessed superhuman powers and a dedication to using those powers for the benefit of humanity. Often battling and defeating evil as hyperbolic as his own goodness, his iconic name would become the source of the term for this all-American archetype, the &#8220;superhero.&#8221; In the decades since <a href="http://en.wikipedia.org/wiki/Superman">Superman</a>&#8216;s arrival, innumerable variations on this theme have emerged, but always these characters have struggled under the weight of a concept about who they must be that was invented before television. For the past 70 years we have been living with a 20th century version of the superhero. Until now. Though the <a href="http://en.wikipedia.org/wiki/Iron_Man">Iron Man</a> character was originally created in the early 60s, his most recent incarnation, as played by Robert Downey Jr., and directed by Jon Favreau in the just released <em><a href="http://en.wikipedia.org/wiki/Iron_Man_2">Iron Man 2</a>, </em>is really the first Millennial superhero.</p>
<p>The original Superman prototype possessed a key characteristic, one that his creators, first generation American sons of Eastern European Jewish immigrants, would have known something about, one that this &#8220;Man of Tomorrow&#8221; would pass on as part of his legacy to future generations of masked heroes: a secret identity. This trait would become an intractable part of the very definition of a superhero, as much a prerequisite for his mythology as extraordinary powers, or at least a flamboyant getup. And yet, in a press conference at the end of 2008&#8242;s first installment of the <a href="http://en.wikipedia.org/wiki/Iron_Man_%28film%29"><em>Iron Man</em></a> franchise, Tony Stark announces to the world that he is Iron Man. This is where the sequel starts off. The need for a secret identity is gone. The entire world knows &#8212; and not because some tabloid uncovered the mystery man behind the mask, but because he just straight up told everyone. In the comic books, it took Stark 40 years to make this move. For Superman or Spiderman or Batman or virtually any other superhero from the prior century (save some like the X-Men) their secret identities were their most sacred possessions, the keys to their undoings, and they fought as hard to protect them as to save humanity itself. But in the 21st century, Tony Stark&#8217;s approach to privacy reflects how Millennials now think of the concept.</p>
<p>These days, the kind of stuff kids choose to reveal about themselves online is almost beyond comprehension. The latest social platform eroding the boundary between what was once strictly private and is now exposed to the world is <a href="http://www.formspring.me/">Formspring.me</a>, which the New York Times calls, &#8220;<a href="http://www.nytimes.com/2010/05/06/us/06formspring.html?src=me&amp;ref=homepage">the online version of the bathroom wall in school</a>&#8220;:</p>
<blockquote><p>While Formspring is still under the radar of many parents and guidance counselors, over the last two months it has become an obsession for thousands of teenagers nationwide, a place to trade comments and questions like: Are you still friends with julia? Why wasn’t sam invited to lauren’s party? You’re not as hot as u think u are. Do you wear a d cup? You talk too much. You look stupid when you laugh.</p>
<p>Comments and questions go into a private mailbox, where the user can ignore, delete or answer them. <strong>Only the answered ones are posted publicly — leading parents and guidance counselors to wonder why so many young people make public so many nasty comments about their looks, friends and sexual habits.</strong></p></blockquote>
<p>Social media researcher <a href="http://danah.org/">danah boyd</a> asked a similar question <a href="http://www.zephoria.org/thoughts/archives/2010/04/26/harassment-by-qa-initial-thoughts-on-formspring-me.html">a couple of weeks ago</a>:</p>
<blockquote><p>This [behavior] has become so pervasive on Formspring so as to define what participation there means.  More startlingly, teens are answering self-humiliating questions and posting their answers to a publicly visible page that is commonly associated with their real name. Why? What’s going on?</p></blockquote>
<p>While this particular trend is definitely a bit baffling, those of us that have grown up in the digital age have pretty much come to expect that the privacy arc of the internet is perpetually bending more and more towards greater disclosure. Privacy, <a href="http://www.switched.com/2010/01/11/facebooks-mark-zuckerberg-claims-privacy-is-dead/">as Facebook&#8217;s Millennial founder Mark Zuckerberg insists</a>, is dead:</p>
<blockquote><p>People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time&#8230; But we viewed that as a really important thing, to always keep a beginner&#8217;s mind and what would we do if we were starting [Facebook] now and we decided that these would be the social norms now and we just went for it.<em><br />
</em></p></blockquote>
<p>Here&#8217;s an interesting visualization of the <a href="http://mattmckeon.com/facebook-privacy/">Evolution of Privacy on Facebook</a>, indicating how the website has let ever more of our information become increasingly public over the years:</p>
<p style="text-align: center;"><a href="http://social-creature.com/wp-content/uploads/2010/05/bf05.png"><img class="aligncenter" title="bf05" src="http://social-creature.com/wp-content/uploads/2010/05/bf05.png" alt="bf05" width="550" height="458" /></a></p>
<p style="text-align: center;"><a href="http://social-creature.com/wp-content/uploads/2010/05/fb07.png"><img class="aligncenter" title="fb07" src="http://social-creature.com/wp-content/uploads/2010/05/fb07.png" alt="fb07" width="550" height="458" /></a></p>
<p style="text-align: center;"><a href="http://social-creature.com/wp-content/uploads/2010/05/fb10.png"><img class="aligncenter" title="fb10" src="http://social-creature.com/wp-content/uploads/2010/05/fb10.png" alt="fb10" width="550" height="458" /></a></p>
<p style="text-align: center;"><img title="starkarc" src="http://social-creature.com/wp-content/uploads/2010/05/starkarc5.png" alt="starkarc" width="550" height="458" /></p>
<p>Oh&#8230; wait a second, no, that last one is actually the arc reactor implant that&#8217;s keeping Tony Stark alive. But, no doubt, <span style="text-decoration: line-through;"><a href="http://en.wikipedia.org/wiki/Skynet_%28Terminator%29">Skynet</a></span>&#8230; err.. <em>Facebook</em> is intent on catching up to the full-pie version of the chart soon.</p>
<p>Anyway, Bruce Wayne, Clark Kent, Peter Parker, they were never prepared for this brave new networked world. Their entire way of being simply doesn&#8217;t fit anymore. Neither with Facebook and its social network platform ilk, nor the (*cough* relative) sensibilities of the Millennial youth who use it. For Tony Stark, transparency isn&#8217;t just relegated to the subject of his super-powered &#8220;alter ego,&#8221; it&#8217;s a pervasive part of his total personality, his way of being in the world. Stark is as blatant as his id, his mobile touch-screen device is actually, literally, transparent, allowing others to see everything he&#8217;s doing on it, every surface in his house seems to be equipped with touch-screen capabilities, his browsing activities public to anyone sitting nearby who cares to look. Zuckerberg himself likely couldn&#8217;t have dreamed up a more post-Privacy kind of superhero, one less conflicted about the disparate parts of his identity. With the death of privacy, you cannot be one thing in one context, and something different in another. You cannot be Clark Kent at the Daily Planet desk job, and then Superman on the night shift. You are exactly who you are to everyone at all times. Like no other superhero, Tony Stark&#8217;s identity isn&#8217;t conflicted. It&#8217;s absolute.</p>
<p>In her book <a href="http://social-creature.com/too-narcissistic-for-this-book">Generation Me: Why Today&#8217;s Young Americans Are More Confident, Assertive, Entitled&#8211;and More Miserable Than Ever Before</a>, psychology professor Jean Twenge writes:</p>
<blockquote><p>It has always been normal for kids to have big dreams, but the dreams of kids today are bigger than ever. By the time kids figure out they&#8217;re not going to be celebrities or sports figures, they&#8217;re well into adolescence, or even their twenties.</p>
<p>High expectations can be the stuff of inspiration, but more often they set GenMe up for bitter disappointment. [The book] <a href="http://www.amazon.com/Quarterlife-Crisis-Unique-Challenges-Twenties/dp/1585421065/?tag=socialcreatur-20"><em>Quarterlife Crisis</em></a> concludes that twenty-somethings often take a while to realize that the &#8220;be whatever you want to be, do whatever you want to do,&#8221; mantra of their childhoods is not attainable.</p></blockquote>
<p>In the late 90&#8242;s, <a href="http://en.wikipedia.org/wiki/Fight_Club#Tyler_Durden">Tyler Durden</a>, himself a sort of Gen X superhero &#8212; a transitional alpha version precursor to the Gen Y launch model, if you will &#8212; said it like:</p>
<blockquote>
<p style="text-align: left;">We have no Great War. No Great Depression. Our Great War&#8217;s a spiritual war&#8230; our Great Depression is our lives. We&#8217;ve all been raised on television to believe that one day we&#8217;d all be millionaires, and movie gods, and rock stars. But we won&#8217;t. And we&#8217;re slowly learning that fact. And we&#8217;re very, very pissed off.&#8221;</p>
</blockquote>
<p>Even in the throes of the economic crisis, my generation hasn&#8217;t really had a Great Depression either &#8212; though we did come <em>this</em> close. And even after 9/11 my generation hasn&#8217;t had a Great War. The world is now far too mind-numbingly complicated and complex to even have a clear concept of a <a href="http://social-creature.com/the-peril-of-perfect-evil">single, monolithic Evil</a> to fight. The &#8220;heroes&#8221; of my generation, the ideals that kids look up to and wish to be like, haven&#8217;t been men of steel battling evil for a long time, they are now, like Durden says, <a href="http://social-creature.com/circus-has-come">millionaires and rock stars</a>. And that is precisely what 21st Century Tony Stark is. After he comes out of the closet (or, more accurately, the basement science lab) as Iron Man, he becomes a worldwide celebrity, a household name. Even the migrant worker he stops to buy strawberries from on the Pacific Coast Highway asks, &#8220;Are you Iron Man?&#8221; like he&#8217;s recognized a movie star.</p>
<p>And unlike Superman or SpiderMan or Batman or any other major superhero before him whose truth the world was not yet ready to handle, Tony Stark answers casually, &#8220;Sometimes.&#8221;</p>
<p>Perhaps that&#8217;s the other side of what allows a 21st century superhero to be transparent. The modern world can accept him as such. <a href="http://www.usatoday.com/news/nation/2007-01-09-views_x.htm">Gen Y is a lot more tolerant</a> of lifestyle differences than prior generations, after all. The X-Men didn&#8217;t hide that they were different, either, but then again, they COULDN&#8217;T hide it &#8212; looking like Beast or Nightcrawler, or having Rogue or Cycolps&#8217; particular mutations, you couldn&#8217;t just &#8220;pass&#8221; in normal society &#8212; and the humans the X-Men fought to protect could never accept them for being what they are. Not so in the world of Tony Stark. He&#8217;s no mutant. No outcast. He&#8217;s the most popular kid in school. The late <a href="http://www.people.com/people/article/0,,20363142,00.html">DJ AM even spins at his birthday bash</a>. The 21st century Tony Stark reveals to the world he is Iron Man, and the 21st century world says&#8230;. Awesome!</p>
<p>In the past, being a tech entrepreneur-slash-engineer, as Tony Stark is, would have made him a nerd, or otherwise Bruce Wayne, still stuck in the previous millennium, putting on a show of  irresponsible playboy-ness to deflect attention from both his morbidly serious crime-fighting alter ego and his humorless tech geek underbelly. Like, remember when no one would have wanted to sit at the lunch table with kids who talked about stuff like &#8220;augmented reality&#8221;?</p>
<p style="text-align: center;"><a href="http://www.fastcompany.com/blog/clay-dillow/culture-buffet/esquires-six-figure-augmented-reality-turns-old-media-new-kind"><img title="esquire-augmented-reality-cover-robert-downey-1209-lg" src="http://social-creature.com/wp-content/uploads/2010/05/esquire-augmented-reality-cover-robert-downey-1209-lg.jpg" alt="esquire-augmented-reality-cover-robert-downey-1209-lg" width="400" height="552" /></a></p>
<p>Yeah, not so much, anymore. In the  21st century, being a tech geek no longer detracts from the image of a bad-ass or a dilettante. James Bond and Q have combined into one seamless character. It&#8217;s 2010, and geeks are cool! Hell, we&#8217;ve even got one as <a href="http://social-creature.com/changeus">President</a>.</p>
<p>While both Wayne and Stark are surrounded by high tech everything, for the 20th century hero all the gadgetry is just a means to an end. Even the Batmobile is ultimately just a flashy tool. Same could technically be said about the iPhone, but who would? In the <a href="http://mashable.com/2010/05/10/ipod-revolution-infographic/">post-iPod era</a> we have a very different relationship with our technology. Our favorite tech objects aren&#8217;t just for utilitarian application, they&#8217;re obsessed over, fetishized, loved. It&#8217;s why <a href="http://www.edibleapple.com/gizmodo-paid-10000-for-lost-iphone-4g/">Gizmodo would pay $10,000</a> for an exclusive scoop on <a href="http://gizmodo.com/5520164/this-is-apples-next-iphone">an in-production, &#8220;lost&#8221; 4g iPhone</a>, and why an enormous global audience would give a crap. When Stark says in the movie that the Iron Man suit is a part of him, that he and it are one, we all intimately understand exactly what he means even if the rest of us don&#8217;t actually literally plug our gadgets into our chest cavities.</p>
<p>After a raucous birthday party in which we see Stark, in full Iron Man gear, getting shitfaced and acting the fool, (he&#8217;s dying at the time, and feeling a bit of the nothing-really-matters mortality blues &#8212; being dissolute and apathetic, itself, unusually postmodern behavior for a superhero), <a href="http://en.wikipedia.org/wiki/S.H.I.E.L.D.">S.H.I.E.L.D.</a> agency director Nick Fury (played by Samuel L. Jackson) &#8220;grounds&#8221; the hungover superhero by sequestering him in his house with all access to communication with the outside world cut off until he solves a theoretical physics problem. This superhero&#8217;s punishment is having his phone and internet privileges revoked and being sent up to his room to finish his math homework. There isn&#8217;t a single one of the <a href="http://en.wikipedia.org/wiki/Generation_Y">60 million American Millennials</a> that doesn&#8217;t relate to this.</p>
<p>When Favreau was looking for a 21st century <span style="text-decoration: line-through;">industrialist</span> corporate executive to use as a model for his and Robert Downey Jr&#8217;s <a href="http://blogs.edmunds.com/greencaradvisor/2009/09/tesla-ceo-elon-musk-as-close-to-an-industrialist-as-web-has-ever-spawned.html">interpretation of Tony Stark</a>, he sought out <a href="http://en.wikipedia.org/wiki/Elon_Musk">Elon Musk</a>, co-founder of paypal. Musk even has a cameo in the movie, chatting Tony up about an electric rocket, a concept referencing Musk&#8217;s current endeavors, <a href="http://en.wikipedia.org/wiki/Tesla_Motors">Tesla Motors</a>, which produces fully electric sports cars that rival Porsche in performance, and <a href="http://en.wikipedia.org/wiki/SpaceX">SpaceX</a>, a private aerospace company working to invent the first reusable rockets, which would dramatically reduce costs and eventually lead to affordable space-travel. This dude is the inspiration for the 21st century version of Stark.</p>
<p>So what&#8217;s Tony Stak&#8217;s inspiration? Why does he do what he does? There was no childhood trauma that drove him to caped crusading. He wasn&#8217;t raised by adoptive Earth parents who imbued him with a strong moral compass during his formative years on a farm in the American Heartland. Sure, ok, he underwent a certain crisis of conscience in his 40s after escaping from a terrorist hostage situation in Afghanistan, shutting down the weapons manufacturing division of Stark Industries and all, but still, why does he take it so much further, going so far as to &#8220;privatize world peace.&#8221; &#8230;. For the thrill of it! As he himself says, he keeps up the good fight at his own pleasure, adding, &#8220;and I like to pleasure myself often.&#8221; Unlike the prior century&#8217;s superhero, this new version saves the world not out of any overwhelming sense of obligation or indentured servitude to duty, but because he can do what he wants, when he wants, because he wants to, and most importantly, he GETS what he wants. Sure he has to work for it, but unlike with, say, Peter Parker and Mary Jane or Clark Kent and Lois Lane or even Buffy and Angel, what he wants isn&#8217;t perpetually out of his grasp just because he is who he is. Being Iron Man isn&#8217;t a burden, it&#8217;s an epic thrill-ride.</p>
<p>The first 21st century superhero is a hedonistic, narcissistic, even nihilistic, adrenaline junkie, billionaire entrepreneur do-gooder. If Peter Parker&#8217;s life lesson is that &#8220;with great power comes great responsibility,&#8221; Tony Stark&#8217;s is that with great power comes a shit-ton of fun.</p>
<p>You can&#8217;t get any more Gen Y than that.</p>
<p>Welcome, 21st Century superhero, my generation has been waiting for you.</p>
<p><center><object width="550" height="332"><param name="movie" value="http://www.youtube.com/v/yv5dB7Nxroc&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/yv5dB7Nxroc&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="550" height="332"></embed></object></center></p>



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		<title>The Right to Empathy</title>
		<link>http://social-creature.com/the-right-to-empathy</link>
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		<pubDate>Mon, 29 Jun 2009 19:21:03 +0000</pubDate>
		<dc:creator>jenks</dc:creator>
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		<guid isPermaLink="false">http://social-creature.com/?p=1463</guid>
		<description><![CDATA[Oh boy. This is not typically the kind of stuff I write about here, but it is something I feel quite strongly about, and, if nothing else, it makes for a case study in cross-cultural communication &#8212; not to mention some interesting neuroscience. Last week, as the New York Times reported, French President Nicolas Sarkozy [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img src="http://farm3.static.flickr.com/2234/2257517287_41c36f25f8_o.jpg" alt="" /></p>
<p>Oh boy.</p>
<p>This is not typically the kind of stuff I write about here, but it is something I feel quite strongly about, and, if nothing else, it makes for a case study in cross-cultural communication &#8212; not to mention some interesting neuroscience.</p>
<p>Last week, as the <a href="http://www.nytimes.com/2009/06/23/world/europe/23france.html">New York Times reported</a>, French President Nicolas Sarkozy addressed the Parliament at Versailles with a withering critique of the burqa as an unacceptable symbol of “enslavement.&#8221;</p>
<blockquote><p>“The issue of the burqa is not a religious issue. It is a question of freedom and of women’s dignity,” Mr. Sarkozy said. “The burqa is not a religious sign. It is a sign of the subjugation, of the submission, of women&#8230;. I want to say solemnly that it will not be welcome on our territory.”</p></blockquote>
<p>Now, I got the link to this article from my cousin, who, it should be pointed out, shares the same history I do. We were not born in the United States, and growing up as first-generation immigrants in America we have spent our whole lives reconciling mixed, often contradictory, cultures. The fact that our families were able to leave the giant labor camp / prison that was the Soviet Union at all, is the result of one of the <a href="http://www.refusenikmovie.com/about.php">most successful human rights campaigns in history</a>. So it&#8217;s no surprise that our reactions to the news of this French move were resoundingly positive. It was, however, quite surprising (though it retrospect, it shouldn&#8217;t have been) to discover many of my American-born friends expressing outright disapproval. I heard everything from straight up calling Sarkozy a &#8220;moron,&#8221; to the derisive cynicism that &#8220;<span class="status-body"><span class="entry-content"><a href="http://twitter.com/dearsarah/status/2300691160">Nothing says freedom like banning the burqa</a>.&#8221;</span></span></p>
<p>I should hasten to point out here, it&#8217;s not that my American-born (liberal) friends are burqa-lovers, by any means, it&#8217;s just that freedom of <span class="status-body"><span class="entry-content">religious expression is a sacrosanct American principle &#8212; as well it should be &#8212; and messing with it immediately inspires a profound distaste. </span></span><span class="status-body"><span class="entry-content">It would, no doubt, be easier to have the issue of religious expressions be capable of being so</span></span> <a href="http://www.time.com/time/video/?bcpid=1485842900&amp;bctid=27827129001">black and white</a>, so absolute, so all or nothing. It would certainly be much simpler, clearer, less offensive or culturally insensitive, if the idea that banning anything could actually bolster freedom wasn&#8217;t so contradictory. The reality, however, is that pretty much all freedom depends on the banning of something, and that something is the myriad efforts to deny human rights.</p>
<p>Which is precisely the spectrum that the burqa finds itself on. To clear up any confusion &#8212; since, in the predisposition for pursuing starkly-defined edges between black and white, it might seem effective to assume I&#8217;m just roundly including ALL kinds of modesty coverings, like headscarves, for instance, in this indictment, I&#8217;d like to state that I&#8217;m definitely not. A headscarf isn&#8217;t anywhere in the same vicinity as this:</p>
<p style="text-align: center;"><a href="http://en.wikipedia.org/wiki/File:Woman_walking_in_Afghanistan.jpg"><img class="aligncenter" src="http://upload.wikimedia.org/wikipedia/commons/thumb/e/e8/Woman_walking_in_Afghanistan.jpg/345px-Woman_walking_in_Afghanistan.jpg" alt="File:Woman walking in Afghanistan.jpg" width="345" height="599" /></a></p>
<p>The burqa is a full-body ghost-like sheet that covers a woman from head to toe, which Sarkozy, in no way inaccurately, likened to an &#8220;imprisonment.&#8221; The <a href="http://ishr.org/">International Society For Human Rights</a> seems to have drawn the very same analogy in the PSA at the top of this post. There is a good deal that has already been said about the legitimate impediments to health and physical safety that come along with these trappings (apt word, indeed, in this instance), but what makes the burqa an outright violation of human rights in my view is the fact that when a group of people is denied the freedom simply have their face be visible, they are deprived of the most fundamental, basic, human capacity to elicit empathy.</p>
<p>In his book, <a href="http://www.amazon.com/Social-Intelligence-Science-Human-Relationships/dp/055338449X/?tag=socialcreatur-20">Social Intelligence: The New Science of Human Relationships</a>, Daniel Goleman writes, &#8220;Suppressing our natural inclination to feel with another allows us to treat the other as an It&#8230;. Empathy is the prime inhibitor of human cruelty.&#8221;</p>
<p>Conveniently for us, then, human brains are actually hard-wired for empathy. In fact, damage or malfunction in the neural systems instrumental in allowing us to understand and resonate with someone else&#8217;s emotional state happens to be a basic requirement for psychopathic behavior. Clinical psychopaths are actually incapable of reading emotions; their brains simply do not register the meaning of expressions of fear or anguish, for example. Normal, healthy, functioning brains not only understand others&#8217; emotions, they are actually designed in such a way as to induce the witness to internally experience the same emotional state that he or she is witnessing.</p>
<p>For instance, take a look at this face for, like, two-hundredth of a second:</p>
<p style="text-align: center;"><img class="aligncenter" src="http://newsimg.bbc.co.uk/media/images/44173000/jpg/_44173138_fearmale.jpg" alt="http://newsimg.bbc.co.uk/media/images/44173000/jpg/_44173138_fearmale.jpg" width="225" height="225" /></p>
<p style="text-align: left;">As you do, Goleman explains:</p>
<blockquote>
<p style="text-align: left;">The amygdala instantly reacts, and the stronger the emotion displayed, the more intense the amygdala&#8217;s reaction. When people looked at such pictures while undergoing an fMRI, their own brains looked like <em>they </em>were the frightened ones, though in a more muted range.</p>
<p style="text-align: left;">When two people interact face to face, [emotional] contagion spreads via multiple neural circuits operating in parallel within each other&#8217;s brains. These systems for emotional contagion traffic in the entire range of feeling, from sadness to joy.</p>
<p style="text-align: left;">Moments of [emotional] contagion represent a remarkable event: the formation between two brains of a functional link, a feedback loop that crosses the skin-and-skull barrier between bodies. In systems terms, during this linkup brains &#8220;couple,&#8221; with the output of one becoming the input to drive the workings of the other, forming what amounts to an interbrain circuit.</p>
<p style="text-align: left;">Brains loop outside of our awareness, with no special attention or intention demanded. [This] automaticity allows for rapidity. For instance, the amygdala spots signs of fear in someone&#8217;s face with remarkable speed, picking it up in a glimpse as quick as 22 milliseconds, and in some people in a mere 17 milliseconds (less than two-hundredth of a second). This [happens] so fast that the conscious mind remains oblivious to that perception.</p>
<p style="text-align: left;">We may not consciously realize how we are syncrhonizing, yet we mesh with remarkable ease.</p>
</blockquote>
<p>Giacomo Rizzolatti, the Italian neuroscientist who discovered mirror neurons, the special class of neurons responsible for this kind of social duet, explains that our innate capacity for empathy allows us &#8220;to grasp the minds of others not through conceptual reasoning but through direct simulation; by feeling, not thinking.&#8221;</p>
<p style="text-align: left;">If you really stop to consider the significance of this, it&#8217;s pretty astounding. Our capacity to communicate through emotions happens entirely outside the realm of conceptual communication i.e. words. We don&#8217;t even need to speak the same language, or be able to <em>TALK</em> at all, for that matter, in order to simply look at someone&#8217;s face and personally understand what that person is feeling. As Goleman writes, &#8220;Mirror neurons ensure that the moment someone sees an emotion expressed on your face, they will at once sense that same feeling within themselves.&#8221; Through seeing another person&#8217;s face we experience, as instantly as a reflex, a mutually reverberating state that neuroscientists call &#8220;empathic resonance.&#8221; And empathy, I&#8217;ll write it again: <em>is the prime inhibitor of human cruelty. </em></p>
<p style="text-align: left;">Sarkozy talked about the burqa as a tool for &#8220;depriv[ing women] of identity.&#8221; I see it as something more profoundly sinister. It deprives them not just of individual identity, but of shared <em>Humanity</em>. Our fundamental, human neurobiology depends on others to be able to see our face in order to elicit empathy. It is not the only way, of course, and it&#8217;s obviously not tamper-resistant, but it is the most instinctive, moreso even than language. Making someone hide their face is, literally, the oldest trick in the book for denying them empathy<em>. </em>When you can&#8217;t empathize, as any psychopath case study will show, you quite literally can&#8217;t recognize the other person&#8217;s Humanity. When you can&#8217;t recognize another person&#8217;s Humanity, it becomes a lot easier to be cruel. And when an entire population (oh, say, you know, women) is systematically denied their Humanity, their widespread oppression is <em>inevitable</em>. Thus whether or not your cultural sensitivity allows you to consider the burqa a means of oppression unto itself, it is absolutely part of the cycle that breeds it.</p>
<p style="text-align: left;">Human rights and religious freedom don&#8217;t always go hand in hand as neatly as we would like. Perhaps we might all live in a much better world if the two would just coordinate their priorities, but all too often religion seems to like endorsing things like <a href="http://en.wikipedia.org/wiki/Female_genital_cutting">female genital mutilation</a> or <a href="http://en.wikipedia.org/wiki/Child_Marriage">child brides</a> (notice a trend here on whom religion likes to shit on?) When the two don&#8217;t go hand in hand, the question that comes up for each of us is, how will we navigate the ensuing grayness? From my own experience, as a beneficiary of people around the world having fought against the oppression of others, there is nothing &#8220;moronic&#8221; or cynical about standing up for those who are being denied a basic human right, especially when it&#8217;s the right to empathy.</p>



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		<title>Boldly Going Where&#8230;. Culture Would Eventually Follow</title>
		<link>http://social-creature.com/boldly-going-where-culture-would-eventually-follow</link>
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		<pubDate>Mon, 11 May 2009 15:52:38 +0000</pubDate>
		<dc:creator>jenks</dc:creator>
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		<guid isPermaLink="false">http://social-creature.com/?p=1092</guid>
		<description><![CDATA[It first occurred to me as I was watching the trailer for Star Trek: First Contact, back in March. The cast seemed so typical of the racial and ethnic diversity reflected in the TV shows we&#8217;ve all been watching for years now, like Lost&#8230; and Heroes&#8230; It seemed completely natural for 2009, and yet what [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img title="StarTrekMovie" src="http://social-creature.com/wp-content/uploads/2009/05/StarTrekMovie.jpg" alt="" width="550" height="412" /></p>
<p>It first occurred to me as I was watching the <a href="http://www.youtube.com/watch?v=gty9tLOXpwk">trailer</a> for <a onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');" href="http://en.wikipedia.org/wiki/Star_Trek:_First_Contact">Star Trek: First Contact</a>, back in March. The cast seemed so typical of the racial and ethnic diversity reflected in the TV shows we&#8217;ve all been watching for years now, like Lost&#8230;</p>
<p style="text-align: center;"><img class="size-large wp-image-4553  aligncenter" title="Lost" src="http://social-creature.com/wp-content/uploads/2009/05/Lost-1024x587.jpg" alt="" width="550" height="315" /></p>
<p>and Heroes&#8230;</p>
<p style="text-align: center;"><img class="size-full wp-image-4554  aligncenter" title="heroes" src="http://social-creature.com/wp-content/uploads/2009/05/heroes.jpg" alt="" width="550" height="366" /></p>
<p>It seemed completely natural for 2009, and yet what occurred to me was that this movie was based on a TV show that  was decades old&#8211;I wasn&#8217;t even entirely sure how many. Thirty? Forty? When I looked it up, I discovered that the <a href="http://en.wikipedia.org/wiki/Star_trek#The_Original_Series_.281966.E2.80.931969.29">original Star Trek series</a> had first aired in 1966!</p>
<p>This seemed utterly amazing.</p>
<p>The <a href="http://en.wikipedia.org/wiki/Civil_Rights_Act_of_1964">Civil Rights Act of 1964</a>, which outlawed racial segregation in schools, public places, and employment, had passed just TWO YEARS prior. <a href="http://en.wikipedia.org/wiki/Desegregation_busing_in_the_United_States">Bussing</a> (to desegregate schools in reality vs. just in legislation) wouldn&#8217;t even begin until 1971. Had it lasted, Star Trek would have been in its 5th season by then. More than a decade after the show premiered, the reality of the social response to racial desegregation all too often still looked like this:</p>
<p style="text-align: center;"><a href="http://en.wikipedia.org/wiki/The_Soiling_of_Old_Glory"><img class="aligncenter size-large wp-image-1539" title="soling of old glory" src="http://social-creature.com/wp-content/uploads/2009/05/1977-1024x868.jpg" alt="soling of old glory" width="500" height="423" /></a></p>
<p>The cultural conflicts that raged in the 1960&#8242;s extended beyond racial divides, beyond even national boundaries, into outer space itself. When Star Trek first aired&#8211;nine years after the Russians had been the first to launch human beings outside of the Earth&#8217;s atmosphere, and still three years before Americans would first land on the moon&#8211;the <a href="http://en.wikipedia.org/wiki/Space_Race">Space Race</a> between the Americans and the Soviets was an integral part of the cultural, technological, and ideological rivalry that defined the Cold War. After all, advanced space technology was more than simply a pissing contest, it had blatant military applications for the two adversarial nations, should the Cold War actually heat up.</p>
<p>But just three years after Martin Luther King had described his dream of a future  where blacks and <span class="mw-redirect">whi</span><span class="mw-redirect">t</span><span class="mw-redirect">es</span>, and all races, could coexist harmoniously as equals, Gene Roddenberry&#8217;s futuristic vision, that beamed into living rooms all across America, looked like this:<a href="http://en.wikipedia.org/wiki/File:Soiling_of_Old_Glory.jpg"><br />
</a></p>
<p style="text-align: center;"><a href="http://en.wikipedia.org/wiki/File:Soiling_of_Old_Glory.jpg"><img class="size-full wp-image-4555   aligncenter" title="Star_Trek_Cast_TV" src="http://social-creature.com/wp-content/uploads/2009/05/Star_Trek_Cast_TV.jpg" alt="" width="550" height="412" /></a></p>
<p style="text-align: left;">&#8230;and it included an American, a Russian, an Asian, a Black woman, and even a biracial (bi-special?) alien all working together for the purpose of scientific exploration and peacekeeping efforts.</p>
<p>To put how insanely revolutionary this really was in 1966 into more perspective&#8211;since I&#8217;d only seen the episodes as reruns when I was a kid in the 90&#8242;s&#8211;<a href="http://en.wikipedia.org/wiki/Nichelle_Nichols">Nichelle Nichols</a>, who played Uhura, was one of the first black women featured in a major television series who was not playing a servant EVER. Her prominent supporting role as a female black bridge officer was unprecedented in the history of television at the time. In a recent <a href="http://www.hyphenmagazine.com/content/view/114/1/">interview in Hyphen Magazine</a>, John Cho, who plays Sulu in the new Star Trek movie, described the experience of watching George Takei embody the role in the original series: “It was stunning. He was just alone on television as an Asian American.&#8221; And as for the idea of a half-human/half-Vulcan hyphenate&#8230;. when Star Trek first aired, interracial marriage was still <em>illegal</em> in 16 states! It wouldn&#8217;t be until a year later, in 1967, that these &#8220;Anti-<a href="http://en.wikipedia.org/wiki/Miscegenation">Miscegenation</a>&#8221; laws would be declared unconstitutional.</p>
<p>At the end of Star Trek&#8217;s first season, <a href="http://www.youtube.com/watch?v=_igTZlsTPvU">Nichelle Nichols says she&#8217;d wanted to leave the show</a>. Gene Roddenberry urged her to reconsider, but she told him she was planning to return to theater. That same weekend, at an NAACP event Nichols was introduced to Martin Luther King, Jr. He told her he was a fan, and praised the importance of her role in the show as it was part of the first fully integrated cast that portrayed men and women as equals. Star Trek, it turned out, was one of the only shows his children were allowed to watch. When she told him she was planning to leave, he replied, &#8220;You can&#8217;t do that! Your character is the first non-stereotypical [Black] role on television, and is in a position of authority. People who don&#8217;t look like us, see us for the first time as we should be seen: As equals. Don&#8217;t you see? Star Trek has changed the face of Television.&#8221; Needless to say, Nichols told Roddenberry she would stay on the show.</p>
<p>What&#8217;s fascinating to me is that what Star Trek did, with its deliberate emphasis on diversity and equality, was not only change the face of Television, but, in fact, shape a cultural vision of what the future would be expected to look like, in its own image. &#8220;I am a first-generation &#8216;Star Trek&#8217; fan,&#8221; declared Henry Jenkins, author of <a href="http://www.amazon.com/Convergence-Culture-Where-Media-Collide/dp/0814742815?tag=socialcreatur-20">Convergence Culture</a>, and co-director of the MIT comparative media studies program, in a recent Salon article entitled, <a href="http://www.salon.com/ent/feature/2009/05/07/obama_spock/">Obama Is Spock: It&#8217;s Quite Logical</a>. &#8220;And I&#8217;ve long argued that many of my deepest political convictions emerged from my experience of watching the program as a young man growing up in Atlanta during the civil rights era. In many ways, my commitment to social justice was shaped in reality by Martin Luther King and in fantasy by &#8216;Star Trek.&#8217;”</p>
<p>Premiering five years before the first pocket calculator, the Star Trek world wasn&#8217;t simply a glittering science fiction, it actually primed a whole generation to demand that the future keep its promises.</p>
<p style="text-align: center;"><a href="http://www.salon.com/ent/feature/2009/05/07/obama_spock/"><img class="aligncenter" src="http://images.salon.com/ent/feature/2009/05/07/obama_spock/story.jpg" alt="A&amp;E" /></a></p>



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		<title>that&#8217;s how you get it on</title>
		<link>http://social-creature.com/thats-how-you-get-it-on</link>
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		<pubDate>Wed, 14 Jan 2009 20:44:35 +0000</pubDate>
		<dc:creator>jenks</dc:creator>
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		<guid isPermaLink="false">http://social-creature.com/?p=871</guid>
		<description><![CDATA[A few months ago I&#8217;d written a post called How Not To Use Condoms, about the misstep of  Trojan&#8217;s &#8220;Evolve&#8221; campaign. Here, then, is Durex&#8217;s take on how to advertise condoms, courtesy of Fitzgerald &#38; Co: And I&#8217;d actually been planning a more substantial entry to be the first post of 2009, but when I [...]]]></description>
			<content:encoded><![CDATA[<p>A few months ago I&#8217;d written a post called <a href="http://social-creature.com/how-not-to-use-condoms">How Not To Use Condoms</a>, about the misstep of  Trojan&#8217;s &#8220;Evolve&#8221; campaign.</p>
<p>Here, then, is Durex&#8217;s take on how to advertise condoms, courtesy of <span class="description">Fitzgerald &amp; Co: </span></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/PqiH-rjFwIY&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0xcc2550&amp;color2=0xe87a9f" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/PqiH-rjFwIY&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0xcc2550&amp;color2=0xe87a9f" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>And I&#8217;d actually been planning a more substantial entry to be the first post of 2009, but when I came across this last night, I couldn&#8217;t not write about it. I think the ad is brilliant in SO many ways, and the difference between Trojan&#8217;s &#8220;Evolve&#8221; and Durex&#8217;s &#8220;Get It On&#8221; approaches to marketing condoms could not be more glaring.</p>
<p>It&#8217;s more than just that the tag-line &#8220;Get it on&#8221; is a damn clever double entendre (in one smooth maneuver intimating that getting <em>*it*</em> on, and getting a <em>condom</em> on, actually mean the same thing!) whereas &#8220;Evolve,&#8221; as I&#8217;d written before, aligns condoms with a phenomenon that half of Americans are in opposition to (aka: Evolution)&#8230;. It&#8217;s that this is SERIOUSLY funny!</p>
<p>I didn&#8217;t even realize it until I saw the Get it On ad, but Evolve is really quite humorless, isn&#8217;t it? Granted it&#8217;s hard to be funny when you&#8217;re dealing with STD&#8217;s&#8211;and, to be fair, the Evolve radio spots do manage a bit of wit in dealing with the subject. With Durex, though, funny is the key.</p>
<p>Both brands are trying to un-taboo their product. One of the specific goals of the Evolve campaing is, in fact, to get all of us to be more open about the topic of sexual health. But while Trojan stakes out Public Service Announcement territory, Durex is going about it in a way that I guess can be described as tongue-in-cheek porn. Of course, the dire gravity of the sexual health crisis truly cannot be underestimated, and perhaps this is why the feat of being able to position sexual responsibility&#8211;which is what condoms stand for, basically&#8211;in the context of playfulness and silliness and&#8230;..naughty condom-balloon animals, is that much more significant.</p>
<p>Humor makes the subject infinitely less taboo than invoking Evolution, and not only that, but it makes it more resonant too. After all, despite however it is you feel about the process of natural selection, if you get what the naughty balloon animals are up to, then the ad is speaking to you.</p>
<p>(P.S. Whoever did the sound design for this spot should seriously get some kind of award.)</p>



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		<title>change.us</title>
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		<pubDate>Fri, 07 Nov 2008 21:40:44 +0000</pubDate>
		<dc:creator>jenks</dc:creator>
				<category><![CDATA[american]]></category>
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		<guid isPermaLink="false">http://social-creature.com/?p=640</guid>
		<description><![CDATA[&#8220;Our stories are singular, but our destiny is shared, and a new dawn of American leadership is at hand.&#8221; President-Elect Barack Obama 516 Years since Columbus discovered America. 232 Years since the first democratic government was established in the United States of America. 143 Years since slavery was abolished. 138 Years since black people got [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">&#8220;Our stories are singular, but our destiny is shared, and a new dawn of American leadership is at hand.&#8221;<br />
President-Elect Barack Obama<br />
<img src="http://www.webweaver.nu/clipart/img/web/bars/newrule.gif" alt="" /></p>
<p>516 Years since Columbus discovered America.<br />
232 Years since the first democratic government was established in the United States of America.<br />
143 Years since slavery was abolished.<br />
138 Years since black people got the right to vote.<br />
54 Years since it was agreed that &#8220;separate but equal&#8221; was bullshit.<br />
26 Years since the coinage of the <a href="http://en.wikipedia.org/wiki/Bradley_effect">Bradley Effect</a>.<br />
3 Days since Barack Obama was elected the next president of the United States of America.</p>
<p>Those Obama posters proclaimed &#8220;Change,&#8221; but I don&#8217;t think it ever really occurred to anyone, not even to his most avid supporters, just how sudden, and overwhelmingly personal this change would feel<em>.</em> In the past three days the most profound change I have witnessed has been in people&#8217;s perceptions. Perceptions of their personal identities, of their cultural identities, of their national identities, and their perceptions about the very process of affecting social change, and personal opportunity.</p>
<p>These changes that happened, literally, overnight, are undeniably going to be important in shaping the future of this country, and the world. So as every trend forecaster and futurist gets down to the task of figuring out how the result of this election is going to impact our culture, I offer these three-day old observations.</p>
<p>What Obama&#8217;s victory means for: <strong></strong></p>
<p>1. <strong>Black People</strong> &#8211; As <a href="http://www.huffingtonpost.com/2008/11/05/sherri-shepherd-sobs-over_n_141398.html">Sherri Shepherd summed it up on the View</a>, &#8220;People of color, we&#8217;ve always had these limitations on us. I remember, somebody in my family said one time, when I said I want to be a comic, and an actor, they said, &#8216;No, you will get a job at the post office. They don&#8217;t let people like us do that.&#8217; And so, to look at my son and say, &#8216;You don&#8217;t have to have limitations&#8217;&#8230; It is an extraordinary day for me.&#8221; Unlike too many examples of black achievement in the past, Obama&#8217;s win does not signify an exception, but rather a symbol of opportunity for all people of color. The idea that there is only so far you can go if you are black, or that you can only succeed up to a certain point, has been shattered, and I think it&#8217;s possible that something in the very sense of black identity itself has been affected here. This is such a huge deal that it&#8217;s pretty impossible to really grasp the full magnitude of what this will mean for the future of the Black community specifically, and race relations in the in the U.S. in general yet.</p>
<p>2. <strong>GEN Y </strong>- Much like black people, I know, from personal experience, that the general under-30 population is feeling something right now that they&#8217;ve never experienced before either. The picture below was taken in the Mission district in San Francisco on election night:</p>
<p><a title="19th &amp; Valencia @ Midnight by seanbonner, on Flickr" href="http://www.flickr.com/photos/seanbonner/3005196613/"><img class="aligncenter" src="http://farm4.static.flickr.com/3218/3005196613_320424a03c.jpg?v=0" alt="http://farm4.static.flickr.com/3218/3005196613_320424a03c.jpg?v=0" /></a></p>
<p><a href="http://blog.seanbonner.com/2008/11/05/new-day-rising/">Sean Bonner</a>, who took the photo, later wrote, &#8220;19th and Valencia. One of the last places in the country I would expect a crowd of people waving American flags. But sure enough it happened. I talked to people today who said for the first time in their lives they hung flags in and out of their houses and finally understood what patriotism is all about. That’s kind of a big deal if you think about it.&#8221; It&#8217;s a huge deal. Think about this: The first election that my generation was old enough to vote for was stolen. All the other elections we&#8217;ve ever known involved George Bush. Neocons aside, the general population born after 1981 has never known what it&#8217;s like to not feel resentment and embarrassment about our country. We&#8217;ve never felt like our country reflected US, until now. As with the Black community, I think the impact of Obama&#8217;s win on the future of the youth of this country, and the future of our affect ON this country that we can now feel is ours to care for, is still unimaginable.</p>
<p>3. <strong>America&#8217;s perception in the rest of the world</strong> &#8211; A friend of mine who&#8217;s leaving for a tour in Europe next week said to me, &#8220;It&#8217;s going to be SO different traveling abroad now.&#8221; At first I wasn&#8217;t completely convinced. My dad has a joke. He says, &#8220;Anywhere in the world, Russians and Americans walk into a bar the same way. Loud and obnoxious. Americans do it because they think they own the bar. Russians do it cuz they think they can beat up anyone in the bar.&#8221; And it&#8217;s not like the way Americans walk into a bar changed with Obama&#8217;s acceptance speech. But something definitely did change. &#8220;I travel a lot,&#8221; Sean Bonner also wrote, &#8220;And I’m constantly faced with people from other countries saying &#8216;Well, you are cool enough but obviously you are the exception, the rest of your country must be idiots to have voted for that Bush guy.&#8217; When I try to tell people that not everyone voted for him, and even people who did vote for him aren’t 100% down with his actions over the last several years, they usually scoff and point out if the country didn’t like him he’d get kicked out, so clearly people are behind him. That’s not something I heard from one person in one country, it’s a feeling I got repeatedly all over the world. The US electing Obama over McCain is a clear message to everyone else on this planet that the US isn’t happy with the leadership we’ve had and we want something to change. This is good for all of us.&#8221; <strong></strong></p>
<p>4. <strong>Politics</strong> &#8211; Politics&#8211;and I do mean the political process itself, not simply &#8220;being political&#8221;&#8211;is not just for your conservative, older uncle-in-law anymore. Politics is YOURS. Something really remarkable about the Obama campaign is that it offered an outlet for channelling that political youth energy that since the 60&#8242;s has been expended on efforts &#8220;outside the system,&#8221; INTO the system. (<a href="http://social-creature.com/the-end-of-counterculture">Counterculture</a> is dead, after all). I think having felt cheated and ignored by the political process for so long made the prospect of trying to affect institutional change seem impossible. The low-hanging fruit of &#8220;personal growth&#8221; has all but replaced institutional change as the means for solving society&#8217;s problems. But at the end of the day, institutional change, is, in fact, the change we need. So will this new experience of feeling that the political process CAN be ours to affect motivate more of the activists of my generation to give it a rest with the protests-slash-street festivals, and instead put on a suit and tie and do the work it takes to create institutional change? Man, I would really fucking like to hope so. <strong></strong></p>
<p>5. <strong>Government</strong> &#8211; Have you seen this <a href="http://www.change.gov">www.change.gov</a>?? Government has NEVER looked like this before. Not just American government. Not ANY government. Fucking amazing! Yesterday, in a cafe, I was watching as CNN announced that Barack Obama had appointed his chief of staff, and I was <em>riveted</em>! Everyone else in the cafe was watching it too. It was the kind of scene that makes you think something terrible is happening on TV, but it wasn&#8217;t terrible at all, it was just the new president forming the new government&#8230;and it was fascinating! Maybe it&#8217;s just cuz it was day 2, maybe this interest in our government that we all seem to suddenly be possessed by will wane, but I&#8217;ve gotta say, before, I NEVER used to be interested. Not on ANY day. I think the initiative to run the government in a more transparent, responsive, open way will help to sustain our feeling of personal connection to and investment in the government, and help prevent all of us from slipping back into the general detachment we&#8217;d had from it up till now. Consider how a focus on a shared, mutual government vs. on self-segregated communities might affect the dismayingly polarized American landscape we&#8217;ve come to know.</p>
<p>6. <strong>The American Dream</strong> &#8211; In <a href="http://social-creature.com/too-narcissistic-for-this-book">Generation Me</a>, Jean T<span class="blsp-spelling-error">wenge</span> suggests that my generation is too full narcissism and entitlement, that we&#8217;ve got massively unrealistic expectations, and we need to be made to face reality, and realize that our dreams are just that. Even for many who did not vote for Obama, there is an undeniable sense of something profoundly impossible having been achieved in his victory. It&#8217;s the kind of profoundly impossible achievement that is, and has always been, the hallmark of America, and Obama himself said as much in his victory speech. For those whose dream has been to become Britney Spears, perhaps you might want to take a cue from Twenge&#8217;s book. But for those of us whose dream has been about succeeding at doing what we believe in, at doing things our own way, about succeeding at doing the thing that brings us joy and fulfillment, Barack Obama&#8217;s victory is a testament to its possibility. The &#8220;American Idols&#8221; we have had to look up to for too long have either been utterly disposable, recast every season to feed the celebrity tabloid industrial complex, or otherwise icons of unattainable privilege and luxury (think: Paris Hilton). Barack Obama has worked his whole life for everything he has accomplished, and what he&#8217;s earned now is the responsibility to do yet more work. I really cannot remember the last time someone like this was an icon of the American Dream, and I can&#8217;t wait for a generation of kids who will grow up wanting to become like Barack Obama.</p>



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