Entries Tagged as 'avatars'

Monday, October 19th, 2009

Flawless Application

This is a terrific initiative by Estee Lauder, seamlessly combining live + digital.
From AdAge:

The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks [...]

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Filed under Interactive, authenticity, avatars, branding, campaign, consumer insight, events, experience design, identity, identity marketing, marketers, narcissism, rad!, sns, social engagement marketing, social media, strategy, trend, values-driven consumerism, viral marketing

Wednesday, September 9th, 2009

Surrogate Advertising

Been meaning to post about this for a while, but been mad busy.
I’m super digging the ad campaign for the The Surrogates, due out September 25th. Based on the graphic novel of the same name by Robert Venditti, the world of the Surrogates is a future in which direct human interaction has all but ceased. [...]

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Filed under ARG, ad, avatars, campaign, experience design, identity, movies, narcissism, strategy

Thursday, March 12th, 2009

today’s awesome ad award goes to:

MLB 2k9 ad starring Tim Lincecum:

It’s totally funny, but it’s also kind of interesting social commentary in a way. I’ve been doing some research for a client over the past few months on community sites for kids such as Club Penguin, GuppyLife,  Stardoll, imbee, etc. Because of the way that COPPA laws restrict what kids [...]

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Filed under ad, avatars, change, clients, consumer insight, culture, future, identity, online trend, prophecy, rad!, sns, social media, trend, tweens