Entries Tagged as 'avatars'

Monday, March 21st, 2011

Charlie Sheen Is Not Crazy

Image: Culture Wins Charlie Sheen is not crazy. Or, at least, he’s not crazy the way you think he is. Charlie Sheen may finally be admitting that he’s lost his mind — exclusively to Life&Style, of all places, if we are to believe it — but that’s something that would have already been a long, [...]

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Filed under ad, ad agency, american, ARG, art, article, authenticity, avatars, books, campaign, celebrity, change, consumer insight, controversy, culture, delusion, eroding privacy, experience design, future, graffiti, history, identity, image management, irony, marketers, media, media integration, Millennials, movies, myth, narcissism, online trend, prophecy, social media, social psychology, strategy, street art, T.V., teenagers, transparency, trend, viral marketing

Monday, October 19th, 2009

Flawless Application

This is a terrific initiative by Estee Lauder, seamlessly combining live + digital. From AdAge: The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles. The [...]

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Filed under authenticity, avatars, branding, campaign, consumer insight, events, experience design, identity, identity marketing, Interactive, marketers, narcissism, rad!, sns, social engagement marketing, social media, strategy, trend, values-driven consumerism, viral marketing

Wednesday, September 9th, 2009

Surrogate Advertising

Been meaning to post about this for a while, but been mad busy. I’m super digging the ad campaign for the The Surrogates, due out September 25th. Based on the graphic novel of the same name by Robert Venditti, the world of the Surrogates is a future in which direct human interaction has all but [...]

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Filed under ad, ARG, avatars, campaign, experience design, identity, movies, narcissism, strategy

Thursday, March 12th, 2009

today’s awesome ad award goes to:

MLB 2k9 ad starring Tim Lincecum: It’s totally funny, but it’s also kind of interesting social commentary in a way. I’ve been doing some research for a client over the past few months on community sites for kids such as Club Penguin, GuppyLife,  Stardoll, imbee, etc. Because of the way that COPPA laws restrict what [...]

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Filed under ad, avatars, change, clients, consumer insight, culture, future, identity, online trend, prophecy, rad!, sns, social media, trend, tweens