Entries Tagged as 'data driven'

Monday, April 20th, 2015

UX Cruelty

Don’t blame it on the algorithm — assuming you’re designing experiences for “happy, upbeat, good-life users” might make you a terrible person.   My friend is going through a divorce. Like nearly 5 million other Americans. And recently Facebook greeted her with this careless user experience:   When this UX intrusion happened to her, it reminded me of a similar, […]

Friday, March 20th, 2015

SXSW 2015: The End of Techno-Joy

  Art by: Sue Zola   I used to be pretty excited about technology. I’ve worked in social media since before the term existed; I co-created an app, I wrote pretty rah-rah-tech essays that people liked, like “Why Iron Man is the First 21st Century Superhero” (hint: his relationship to tech). I, like you, side-eyed wet blankets like […]

Thursday, February 12th, 2015

The Future of Brands and Social Media

We used to understand that brands were run by humans. But now, a decade in to social media, we are beginning to experience brands as human. And our technology is increasingly improving at executing the simulation.  . . In the future, it will have begun, like you knew it would, during the 2015 Super Bowl. “The Coca-Cola Company spent a […]

Wednesday, August 17th, 2011

The Data Is The Story…. And Also, My Proposed SXSW Interactive 2012 Panel

A few months ago I started noticing a proliferation of editorial content using data as the narrative foundation. The first place it occurred to me was on the OkTrends blog, which publishes research compiled from hundreds of millions of OkCupid user interactions. Their insight opuses on “The REAL ‘Stuff White People Like,’” and, “Gay Sex […]