I noticed something interesting the other day in the trailer for the forthcoming 2012 movie. At the end of the trailer, (which–though the movie stars John Cusack, Chiwetel Ejiofor, Amanda Peet, Oliver Platt, and Thandie Newton–doesn’t include a single star, instead giving off a distinctly Baraka-like “documentary” feel, depicting only Buddhist monks and a typicallyEmmerich-ian, visual effects-heavy apocalypse sequence), in place of where you’d normally expect some URL to the effect of “www.2012themovie.com,” there appears, instead, a google search instruction:
Many esoteric sources interpret the completion of the thirteenth B’ak’tun cycle in the Long Count of the Maya calendar (which occurs on December 21 by the most widely held correlation) to mean there will be a major change in world order.
Astrologer John Jenkins has determined that on this date, there will be “an extremely close conjunction of the northern hemisphere winter solstice sun with the crossing point of the Galactic equator and the ecliptic”, an event that will not be repeated for thousands of years.
Several authors have published works which claim that a major, world-changing event will take place in 2012:
The 1997 book The Bible Code by Michael Drosnin claims that, according to certain algorithms of the Bible code, an asteroid or comet will collide with the Earth.
The 2006 book 2012: The Return of Quetzalcoatl by Daniel Pinchbeck discusses theories of a possible global awakening to psychic connection by the year 2012, creating a “noosphere.”
Riley Martin claims that Biaviian aliens will allow passage aboard their ‘Great Mother Ship’ when the Earth is ‘transformed’ in 2012.
Terence McKenna’s numerological novelty theory suggests a point of singularity in which humankind will go through a great shift in consciousness.
And so on.
Clearly, there’s quite a good deal of differing speculation going on, all of it perfect subject matter for the creator of such cinematic fare as 10,000 BC, The Day After Tomorrow, Independence Day, and Godzilla. By offering a google search instruction instead of a url, the film avoids narrowing such a broad, hot-button topic down into a typically useless movie website, and, instead, capitalizes on the full breadth of the phenomenon that is 2012.
For people who’ve never heard of 2012 before, this is a great way to add an unbeatable, real-world level of intrigue to the promotion of a Summer Action Disaster flick. For those that have, it’s a great way to leave all the contested options (Armageddon? Enlightenment? Close Encounter?) out on the table.
Creating a real-world narrative that can be used to expand the promotion for an entertainment property is what Alternate Reality Games are based on. What’s interesting in this case, though, is that the movie takes advantage of a back-story that already exists, and, furthermore, has been defined not by ARG designers, but by an open-source kind of process. The phenomenon behind the movie is whatever reality google says it is.
For context, imagine a remake of Waterwrold, where at the end of the preview, the instructions would read: “Google Search: Climate Crisis.”
I know the Trojan “Evolve” Campaign has been going on for a while now, but just recently something occurred to me that I hadn’t quite realized about it before.
The campaign started out last June, with the premiere of a commercial featuring women being hit on by a bar full of anthropomorphized pigs. It’s only when one of the pigs finally shuffles off to the men’s room, and purchases a condom, that he is transformed into a hot guy, and returns to the girl he was chatting up to find that she’s now suddenly totally interested in him.
In addition to the ad, whose message at the end reads: “Evolve. Use a condom every time,” the campaign also includes a website, evolveoneevolveall.com, driven by celebrity and user-generated videos dealing with the subject of sexual health, the Trojan Evolve National Tour, a mobile, experiential campaign “Raising awareness and stimulating dialogue about America’s sexual health in towns and campuses across the country,” radio ads that deal with STDs as Christmas gifts (“How about Herpes? It’s the gift that keeps on giving.” / “Would you like Chlamydia wrapped?” / “No, I’ll give it to her unwrapped.”) and more. All of this, hinging on the word “Evolve.”
“Evolve is a wake-up call to change attitudes about using condoms and, on a larger scale, the way we think and talk about sexual health in this country,” said Jim Daniels, Trojan’s VP of marketing. As Andrew Adam Newman pointed out in the New York Times piece, “Pigs With Cellphones, but No Condoms,” the campaign is an evolution for Trojan itself:
While Mr. Daniels does not disparage the company’s double-entendre-heavy “Trojan Man” campaign from the 1990s or similar Trojan Tales Web site today, the tone of the company’s promotions is moving away from “Beavis and Butthead” and toward “Sex and the City.”
“The ‘Evolve’ ad does a nice job of being humorous, but it’s also a serious call to action,” Mr. Daniels said. “The pigs are a symbol of irresponsible sexual behavior, and are juxtaposed with the condom as a responsible symbol of respect for oneself and one’s partner.”
Newman suggest that “The perennial challenge for Trojan and its competitors is the perception that [condoms] are unpleasant to use.” But I think, for a company that, according to A. C. Nielsen Research, has 75 percent of the condom market (Durex is second with 15 percent, LifeStyles third with 9 percent), Trojan oughtta have really known better than that.
“Over the last few years conservative groups in President Bush’s support base have declared war on condoms,” wrote Nicholas D. Kristof, in an opinion piece, also in the New York Times:
I first noticed this campaign last year, when I began to get e-mails from evangelical Christians insisting that condoms have pores about 10 microns in diameter, while the AIDS virus measures only about 0.1 micron. This is junk science (electron microscopes haven’t found these pores), but the disinformation campaign turns out to be a far-reaching effort to discredit condoms, squelch any mention of them in schools and discourage their use abroad.
Then there are the radio spots in Texas: ”Condoms will not protect people from many sexually transmitted diseases.”
A report by Human Rights Watch quotes a Texas school official as saying: ”We don’t discuss condom use, except to say that condoms don’t work.”
Last month at an international conference in Bangkok, U.S. officials demanded the deletion of a recommendation for ”consistent condom use” to fight AIDS and sexual diseases. So what does this administration stand for? Inconsistent condom use?
Kristof was posing this question back in 2003, while he could still add, “So far President Bush has not fully signed on to the campaign against condoms, but there are alarming signs that he is clambering on board.”
In the now almost six years since, the very subject of contraception has become as politicized as abortion, and the emphasis on condoms’ ineffectiveness has become a standard component of Abstinence-Only sex education. (You knew about that, right?) It’s even begun to affect mass media. In a written response to Trojan about why they would not air the pigs-with-cell-phones ad, Fox (which had aired prior Trojan ads) said “Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy.” CBS refused to air it, too, and didn’t even offer further comment. Meanwhile, as paid advertising for condoms is being turned away, in the past few months I’ve seen at least two TV shows where characters made a point of mentioning that condoms don’t work: Fringe, and The Practice–a show about DOCTORS for cryin’ out loud! (Clearly, “First do no harm” must not apply to the practice of TV medicine.)
As a teenager of the 90’s, I’ve never known a world where AIDS didn’t exist, and where condoms were anything but an unequivocal necessity for “safe sex” (also a 90’s-ism that seems to no longer be in use, replaced instead by the millennial “sexual health crisis”). Sure, no one was going around preaching that condoms are 100% fail-proof, but in the decade when Magic Johnson and Greg Louganis both came out as HIV-positive, I can’t imagine any TV program deliberately broadcasting (or being allowed to get away with it), the kind of message that says, “Condoms don’t work. So why bother using them at all?”
As of 2006 the birth rate among 15 to 19 year-olds in the United States has risen for the first time since 1991 (that was the year of Johnson’s announcement). While teenage sex rates have risen since 2001, condom use has dropped since 2003. In other words, more teenagers are having more sex, and using less and less condoms in the process. But then, Jamie Lynn Spears or Bristol Palin could have told you that.
And so it is we find ourselves in a situation where Church & Dwight—the consumer products company that owns Trojan—is taking on what should have been the responsibility of the Department of Health and Human Services. Teenage or not, the U.S. apparently has the highest rates of unintended pregnancy (three million per year) and sexually transmitted infections (19 million per year) of any Western nation. (What the fuck?!)
“Right now in the U.S. only one in four sex acts involves using a condom,” Says Daniels. “Our goal is to dramatically increase use.” Then what in God’s name convinced the Kaplan Thaler Group, the New York advertising agency that created the “Evolve” campaign, that aligning condoms with evolution was the way to go about achieving this?
In fact, according to 2006 research in Science Magazine, out of 33 European countries where peolpe were asked to respond “true”, “false”, or “whuuuu?” to the statement: “Human beings, as we know them, developed from earlier species of animals,” the only country that scored lower on belief in evolution than the US is Turkey (Also what the fuck?!)
Disturbing as this unfortunate reality may be, this is the contemporary American Landscape, and pushing Trojan as “Helping America evolve, one condom at a time,” in the face of it, seems ludicrous.
Hell, why not just call the campaign “Darwin’s theory of contraception,” while you’re at it?
The biggest threat to condoms is not the perception that they don’t feel good. It’s not even condom fatigue. The biggest threat to condoms is the Christian Right’s propaganda that they don’t work, and the government’s, and much of media’s, wholehearted complicity. And it’s the same people who are waging a war on contraception that don’t like Evolution either. I don’t know about the ultimate impact that the Evolve campaign is effecting (or not), but in my view, if, as Daniels says, Trojan’s focus is on growing the market beyond the–pardon the irony here–already converted, and getting more people to use condoms, I think a completely different slogan/campaign theme would be the way to go.
“There are two kinds of people in the world: those who divide the world into two kinds of people, and those who don’t.” – Robert Benchley
This election process is driving me crazy. I wish we could just pick someone already, and get the fuck on with it. I mean, yes, I do hope a particular someone gets picked, but the longer that keeps not happening, the more disturbing this whole having to root for “my” side, and having to hate the other side, and having to bear witness to an ever increasing enmity widening the divide between the two sides, thing is becoming. Is anyone else feeling worn out, here? And it’s no longer relegated just to the 24-hour news cycle anymore. It’s in, like, everything. Video games, porn, pumpkins! Tried choosing a cup at 7-11 lately?
It’s like Bloods vs. Crips gone wild out there!
Binary battle lines are permeating the atmosphere, and they’ve been seeping into everything I seem to be writing recently, too. From the “sluts” vs. “virgins” pop-culture war, to the schism in conservative vs. liberal moral psychology, to PCs vs. Macs even. That’s all within the past month. It feels like everything is being forced to become a dichotomy. Which is a really dangerous kind of trap to get stuck in, and it’s prompted me to take a step back, and examine this phenomenon itself, rather than end up writing yet another post that would inadvertently fall into the same pattern. What I’ve realized is–surprise surprise!–I have two very powerfully conflicting reactions to this polarization that will be holding our reality hostage officially for 3 more weeks, but whose legacy will linger much, much longer.
Wait, before I get in to that, I just want to say that I realize that it’s not like this election invented the social/cultural/psychological divide between liberals and conservatives that politics has been exploiting since who knows when, but I really do think this particular election season has galvanized it to a degree that’s like nothing I’ve ever seen in the United States in my lifetime. A few weeks ago on the Daily Show, Jon Stewart suggested to guest, Bill Clinton, that “This election has apparently taken us all the way back to 1968 and the Nixonian and McGovern culture divide.” So it’s clearly not new, what’s going on today, but its degree of vehemence is not particularly familiar to anyone under 40, either.
Watching the preceding two elections go down, it had become increasingly clear that the left simply wasn’t getting it. It was like the nature of the electoral playing field had changed in some very crucial way, and the Democrats hadn’t gotten the memo. Which is why it feels like Barack Obama has offered a total departure from the kind of democratic nominees we’d gotten used to. People aren’t for Obama just because he’s the non-republican option. They are actually for what HE represents (which is, amazingly, a myriad of things to a broad spectrum of people, which he has, nonetheless, managed to bring together into a miraculously unified concept, and that unto itself is yet another aspect to his appeal), and they are for him in a fervent, decisive way that for the past 8 years has seemed to be the sole province of Republican candidates. So yeah, on the one hand, I can definitely say it’s been pretty gratifying to all of us who’d gotten tired of losing during that time, to watch the Democrats pull their shit together, and run a seriously strategized, legitimately competitive campaign. Booya. Bring it on. Go, team, go!
But here is what I personally find incredibly dismaying–even more than the right’s recent effort to cast Obama as a Muslim terrorist (I’m kind of surprised it took them this long), even more than the prospect of Sarah Palin possibly getting to make decisions about…. anything whatsoever (well, ok, dismaying on par with that)–is it’s precisely because Obama has been so successful at mobilizing the left, and the right has been forced to stake out even more desperately polarizing territory in response, that we’ve now gotten to a point where the cost of an election involves tearing the country limb from limb, first.
I said that this kind of social division that makes the air itself feel dense with tension is like nothing I’ve ever experienced in the U.S., but I have felt it somewhere else before: Jerusalem. There is a word in Hebrew that’s used for how Jerusalem feels–“Lachatz.” It literally translates to “pressure.” And in that city, that’s had contention in the air for millennia, that is, indeed, the right word. Like something intensely volatile, tenuously bottled up. In Jerusalem the binary conflict is ingrained, literally, into the walls, and it demands a constant vigilance of one’s affiliation. There are certain sections of the city where you are not allowed to go if you are Jewish, and others you cannot go to if you are Arab. Making sure you’re staying on your team’s side is not just a matter of politics, it’s how everyday life plays out. That’s what this election season, which has turned even regular, every-day actions into declarations of allegiance, is reminding me of. There’s this incessant perpetuation from all directions, whether it’s the media, or our friends, or slushie cups, of an us-vs.-them mentality, and I feel like it’s affecting how we think about everything right now, political or not.
Obviously, this is more or less inevitable when you’ve got a two-party election, and while it’s not like there’s anything that can be done about that situation now, I think it’s important to be aware, while we’re cheering our team on, of the underlying hazard in enjoying the polarization too much. Our human proclivity for this kind of binary divide is one of the most dangerous social situations that we can–and perpetually do–get ourselves into, and the massive eagerness with which both sides are relishing this particular battle is a little bit freaking me out.
Maybe it’s making me lose my sense of humor, too, cuz I totally can’t seem to find stuff like “McCain Be Old” to be funny… Or useful, for that matter. On that same episode of the Daily Show, Clinton said, “I’m glad [Obama]’s got people that love him that much. But those are not the people that hold this election.The people that hold this election are the people that think that he is on their side, and he loves them.” In other words, is it really necessary to incite alienation of people who could hold the swing vote, like, oh… you know… old people? Why not take a cue from Sarah Silverman instead, and shlep over to see your grandparents down in make-or-break-an-election state Florida? As Silverman says, “There’s nobody more important or influential over their grandparents than their grand-kids. You. If they vote for Barack Obama, they’re gonna get another visit this year. If not….”
As a marketer, I think one of the most crucial things to understand about people is just how diverse and nuanced the spectrum of identity and culture and personality is. In this long-tailed, custom-tailored, niched-up world we’re living in now, understanding the importance of approaching different groups on their own terms is the difference between success and irrelevance. Less than a month out from what I fully admit is the most important presidential race of my lifetime, may not be the time to start preaching plurality or diversity, or anything that could be undermining to in-group solidarity, but I think even through this process we do need to remember that with people things are not just black and white, or blue and red, or binary at all. One of the things that makes Barack Obama so appealing for me is that, as he himself acknowledges, as the product a Kenyan father, and an American mom, who was born in Hawaii, grew up in Indonesia, and became a Senator in Chicago, his mixed heritage has given him an understanding of America that is informed by a global, and uniquely modern perspective. That’s the kind of perspective that makes sense for the president of the United States when I think about the 21st century future not just of America, but the world.
Now, if we could just get through this election already…..
My friends over at Skin.Graft Designs just discovered some way shady thief has been blatantly recreating exact replicas of their original clothing designs and selling them on Second Life.
Skin.Graft Designs Originals:
Sinistyle Designs counterfeit knockoffs:
Skin.Graft Designs Originals:
Sinistyle Designs counterfeit knockoffs:
This is the first I’ve ever heard of anything like this, though I’m getting the feeling it might be happening a ton.
If you are a designer in the same community as Skin.Graft, you might wanna check out the rest of Sinistyle’s “inventory” to make sure yours designs aren’t in there too. I know I got a saddlebag belt JUST like this from a vendor at Lightning in a Bottle this year. I wouldn’t be surprised if all the stuff Sinistyle is selling is 100% knockoffs.
So lame.
In case you’d like to look fabulous in your FIRST life, feel free to get in touch with the wonderful folks at Skin.Graft Designs.
It’s pretty interesting that at this year’s MTV Video Music awards the biggest controversy came from Brit comedian, host Russell Brand messing with the Disney-sponsored teen pop boy-band the Jonas Brothers for wearing Purity Rings.
Purity rings, or chastity rings/promise rings originated in the U.S. in the 1990s among Christian affiliated sexual abstinence groups. The rings are sold to adolescents, or to parents so that the rings may be given to their adolescent children as gifts.
It is intended that wearing a purity ring is accompanied by a religious vow to practice celibacy until marriage. The ring is usually worn on the left ring finger with the implication that the wearer will remain abstinent until it is replaced with a wedding ring. Although the ring is worn on the hand, where others can see, its main purpose is to serve as a constant reminder to the wearer of their commitment between themselves and God to remain pure until marriage. There is no particular style for purity rings; however, many worn by Christians have a cross in their design. Some rings contain a diamond chip or other gemstone and/or “True Love Waits”, “One Life, One Love”, or another similar saying embossed somewhere on the ring.
“It’s a little bit ungrateful,” joked Brand, “Because they could literally have sex with any woman that they want, and they’re just not gonna do it. They’re like Superman deciding not to fly, and just going everyhwere on a bus.” The joke became a running theme throughout the night, and at one point Brand even pretended he’d stolen a Jonas Brother’s virginity, holding up a ring in his hand. This, I should mention, got people more riled up than Brand calling George Bush a “retarded cowboy” after pleading, as a citizen of the world, for the US to elect Barack Obama. Eventually, however, he was compelled to apologize. “I’ve gotta say sorry because I said those things about promise rings; that was bad of me. I didn’t mean to take it lightly. I love Jonas Brothers, I think it’s (purity) really good. I don’t want to piss off teenage fans… Promise rings, I’m well up for it, well done everyone…It’s just, a bit of sex occasionally never hurt anybody.”
Coming from Europe, Brand clearly underestimated the dire seriousness with which Americans take their sex. Sure, comedians are supposed to poke fun at people, that’s what they do, but Brand’s delivery had seemed to imply, “Well, surely everyone else must agree this whole purity ring business is silly, right? After all, this is MTV. We’re all groovy Rock ‘n Rollers here, are we not?”
Before Brand issued his apology, American Idol winner Jordin Sparks, herself flossing some finger jewelry, deviated from the telepromptered script at the live telecast declaring, “I just want to say, it’s not bad to wear a promise ring because not everybody–guy or girl–wants to be a slut.” And for an 18 year-old, Sparks nevertheless managed to articulate the American perception of teenage sexuality with an astuteness that I would say is beyond her years: Either you’re a virgin or a slut. There is nothing in between.
Under the influence of the Bush administration’s Abstinence-Only approach to sex education, it’s not particularly surprising that there would be such a drastically reduced understanding of sexuality. Even the idea inherent in the whole Purity Ring concept implies that sex is a contamination, exposure to which makes you unpure. In this kind of oversimplified paradigm there’s obviously no room for complex ideas like being sexually responsible, or emotionally prepared, for instance. Of course, it’s not like rockstars have ever been society’s role models for moderation either, but in the past they’ve generally tended to err on the side of hedonism. So what’s happened that the newest generation of pop sensations is suddenly bringing non-sexy back?
Britney Spears was probably the turning point. Not that it’s exactly her fault that 16 years ago New Kid on the Block, Marky Mark was all about letting Kate Moss come between him and his Calvins while pimping underwear, and in 2008 teen stars are sporting accessories for vows of chastity, but she marked the crossroads. Back when she and Christina Aguilera were vying for individual identities to distinguish themselves (“Hit me baby, one ore time,” vs. “I’m a genie in a bottle, you gotta rub me the right way,” anyone?) and Christina went all Dirrty, Britney’s positioning strategy became about branding the singer as virginal as nebulously possible. (And look which one ended up the nutcase!) Even now, as L.A. Times pop music critic Ann Powers writes, Britney’s “still dealing with questions about exactly when she lost her innocence, even after bearing two children.” Before Britney was singing ballads like, “I’m not a girl, not yet a woman,” I think the last time anyone would have really cared this much about the status of a pop star’s virginity was back when you couldn’t show Elvis below the waist on TV. Even if there were still any expectations about the issue, you’d figure it would have gotten cleared up, once and for all, by Madonna. But a couple of things have changed in the two and a half decades since Like a Virgin (“That’s like a virgin. Not actually a virgin,” as Brand pointed out at the VMAs) came out.
Alan Ball–who’s no stranger to commentary on contemporary American sexuality, having written American Beauty, and the just-released Towelhead–explained in a recent NPR interview, “In our culture now everything is saturated with sex. Just watching mainstream TV, or going to the movies, or turning on your computer and looking at the images that are on your welcome page, it’s just sex, sex, sex….I think it’s much more in the faces of children now than it was when I was a kid.” And it doesn’t stop at mainstream entertainment. A 2007 study conducted by the University of New Hampshire found that more than 40% of kids have come across porn online. Two thirds of them weren’t even trying to look for it. By contrast, in a similar study conducted 8 years ago, just 25 percent of all kids interviewed said they’d had unwanted exposure to online pornography.
This past September [2005], when the National Center for Health Statistics released its first survey in which teens were questioned about their sexual behavior, 11 percent of American girls polled in the 15-to-19 demographic claimed to have had same-sex encounters—the same percentage of all women ages 15 to 44 who reported same-sex experiences, even though the teenagers have much shorter sexual histories. It doesn’t take a Stuyvesant education to see what this means: More girls are experimenting with each other, and they’re starting younger. And this is a conservative estimate, according to Ritch Savin-Williams, a professor of human development at Cornell who has been conducting research on same-sex-attracted adolescents for over twenty years. Depending on how you phrase the questions and how you define sex between women, he believes that “it’s possible to get up to 20 percent of teenage girls.”
Of course, what can’t be expressed in statistical terms is how teenagers think about their same-sex interactions. Go to the schools, talk to the kids, and you’ll see that somewhere along the line this generation has started to conceive of sexuality differently. Ten years ago in the halls of Stuyvesant you might have found a few goth girls kissing goth girls, kids on the fringes defiantly bucking the system. Now you find a group of vaguely progressive but generally mainstream kids for whom same-sex intimacy is standard operating procedure. These teenagers don’t feel as though their sexuality has to define them, or that they have to define it, which has led some psychologists and child-development specialists to label them the “post-gay” generation. But kids like Alair and her friends are in the process of working up their own language to describe their behavior. Along with gay, straight, and bisexual, they’ll drop in new words, some of which they’ve coined themselves: polysexual, ambisexual, pansexual, pansensual, polyfide, bi-curious, bi-queer, fluid, metroflexible, heteroflexible, heterosexual with lesbian tendencies—or, as Alair puts it, “just sexual.” The terms are designed less to achieve specificity than to leave all options open.
So if all the options for defining your sexual identity are left open, but taking advantage of any of them makes you–as Sparks schooled us–a slut, and at the same time the pervasive sexualization of mainstream entertainment, and contemporary culture in general, has made sluttiness a pretty much expected default–dude, how the hell are the latest crop of teen pop stars supposed to rebel?
On a quiet Friday morning in a dressing room at Madison Square Garden, the Jonas Brothers hold out their hands to show off their purity rings. Kevin, Joe, and Nick Jonas—the teen-pop trio who stand, at this very moment, on the brink of hugeness—wear the metal bands on their fingers to symbolize, as Joe puts it, “promises to ourselves and to God that we’ll stay pure till marriage.” Joe is 18. His ring is silver and adorned with a cross. “It actually ripped apart a little bit, just on the bottom, here, but I didn’t want to get a new one, because this one means so much to me,” he says. Nick, who is 15, says, “I got mine made at Disney World. It’s pretty awesome.” Kevin, at 20, is the oldest of the three, and while a punk-rock purity ring from Tiffany might represent the ultimate oxymoron, that’s exactly what he’s going for. His silver vow of abstinence is covered with studs. “It’s pretty rock and roll,” Kevin says. “It’s getting banged up a little bit because of the guitar.”
For any parent reading this, suddenly getting wildly excited about getting their teenager bling from god, this would probably be a good time to mention that virginity pledges are basically as much a sham as Brand assumed everyone would figure they are. A recent review of a number of independent American studies concluded that abstinence programs “show little evidence of sustained impact on attitudes and intentions,” and furthermore “show some negative impacts on youth’s willingness to use contraception, including condoms, to prevent negative sexual health outcomes related to sexual intercourse” Which is how Sarah Palin’s 17-year old daughter ended up 7 months pregnant, and how yours might too if the republicans have anything to say about it.
All this stuff we’re leaving kids to figure out on their own can be pretty damn charged and confusing and overwhelming. In an environment where the policy on sex ed exemplifies “don’t ask don’t tell,” where 40% of kids are being “educated” about sex through porn–whether they’re looking to be or not, and where the process of defining your sexuality is like a whole new kind of multiple choice exam, it’s actually not all that surprising that some kids might find the concept of a virginity pledge appealing. (At least in theory, if not 100% in practice). In the absence of information or substantive guideance to help them better understand what they’re dealing with, a purity ring offers teenagers a way to simply sublimate the insecurity and pressure that it’s completely normal–basically mandatory–to feel about sex at that age, with a token of self-righteousnessconfidence for simply avoiding it.
Denny Pattyn, an evangelical Christian youth minister, and founder of Silver Ring Thing, which runs more than 70 programs a year for teens, spreading a message of abstinence until marriage, and offering a ring to those who complete the course, appeared on the Today show following the VMAs, and according to MTV News:
Pattyn said he’s been getting quite a few requests from media organizations in the United States and England to discuss the issue. But more important, he ran into John McCain’s daughter Meghan backstage at the show, and the two had a talk that he hopes will soon connect him to Republican vice-presidential candidate Sarah Palin. “We had a long talk about Sarah Palin and her daughter’s pregnancy and them maybe getting more involved when they come to Pennsylvania where I live,” Pattyn said.
“This is a big, big to-do,” Pattyn said of the flap in his community over the Jonas Brothers/ Brand issue. “It’s fantastic for an organization like ours, and we think this will open up some major things.” Pattyn said he gave Meghan McCain one of his group’s rings to give to Governor Palin for her daughter “to let her know we’re supporting her and praying for her.”
(Hey, Trojan, have you considered maybe getting involved with the VMA’s for 2009? Might be a good time to think about that.)
Kinsey is probably rolling over in his grave, and so are a bunch of musicians. As Powers writes, “Nobody seems to remember when rockers were supposed to rattle the jewelry of the folks who attend glittery galas. But then, MTV has long trafficked in turning rebelliousness into a commodity. Brand, saying uncontainable things, upset the apple cart. That made him the most old-fashioned presence in a program full of young, aggressively commercial self-packagers, for whom any statement — political or otherwise — is best judged by the number of units sold.”
