I’m Speaking at the FutureM Conference

Futurem

October 7th, I’ll be on a panel at the FutureM Conference in Boston, entitled, “Your Life Will Be A Transmedia Experience (It Already Is).” Sound familiar? Yup, it’s a different take on the theme for a panel of a similar name I’ve got submitted to SXSW, and featuring many of the same cast-members! I’ll be speaking with Marta Kagan, Managing Director, US, for Espresso, and Jan Libby, Experience Designer Consultant at Wieden + Kennedy.

Come and hear about what is, indeed, the future of marketing from the pottymouths who produce the “What the F**k is Social Media?” slideshow franchise, and the smartypants responsible for transmedia campaigns for brands like Levi’s and Scion ! Also, it’s FREE!! Plus! We’ll have an interactive game for all (21+) attendees to play, which is 100% guaranteed to be fun since it will include free alcohol provided by Magner’s Irish Cider! — despite ostensibly leaving my music festival producing past behind me, I still cannot seem to escape being involved with ANY kind of event that doesn’t come with wristbands, even a marketing industry panel! Then again, while much will change in the future of marketing, free alcohol will always be a constant. But space is limited, so

Register to attend now! CLICK HERE

    



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Eskmo music video – Cloudlight

A little (fashionably) late to the party on this one, but  just had to mention this really hauntingly beautiful video for the new Eskmo (a.k.a Brendan Angelides) track, Cloudlight (single is out Sept. 6 on Ninja Tune). I’ve known Brendan, and Dugan O’Neal, who directed the video, from my days producing music festivals. Plus, you might recognize the DP handiwork of David Myrick, and the VFX wizardry of Brandon Hirzel (BEMO) from their collaboration on the Glitch Mob “Beyond Monday” video installation earlier this year.

Enjoy!

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Vote For My Panel at SXSWInteractive – “Your Life Is A Transmedia Experience”

If you have been digging what I write and do and think about — or if you’re simply lost on the internet and wondering what to do with the next 30 seconds of your life — Please vote for my panel at SXSW Interactive 2011! There’s a quickie little account setup first, but IT’S EASY, and I will love you for it!

Vote now: http://panelpicker.sxsw.com/ideas/view/7292

Here’s a neat-o slideshow about it:

And if you like it, spread the word! (There are nifty buttons below).

Also: if you’re thinking the subject of this panel sounds like something you might have heard me mention before, you’re right!

    



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Skin & Blood

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True Blood’s Anna Paquin wearing SkinGraft blackbird jacket in the current Venice Magazine.

If, in the course of watching True Blood, you’ve found yourself thinking “damn, those vampires look hot,” — and, seriously, who hasn’t? — here’s (well, one reason) why. The stylist for the “postmodern” vampire series has been consistently dressing its characters in the sartorial creations of “post-apocalyptic couture” design house (and long-time homies): SkinGraft.

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There’s more shots out there, but you get the gist. You can’t really be a vampire if you’re not rockin the rockstar-wear, and SkinGraft is it: Adam Lambert is a well-known SkinGraft devotee, as are the Black Eyed Peas, and Rhianna even wore a custom SkinGraft headdress in the video for her song, literally titled, “Rockstar 101.”

I’ve written about True Blood’s seriously brilliant “transmedia” marketing campaigns before (1, 2), created by Campfire Agency, which have sought to bring the fictional world of the show off the screen and into reality, and I’ll even admit I’ve done a double take seeing a guy wearing one of those subtly faded “Bon Temps Football” t-shirts out on the street. Now, I’m hearing there’s rumblings of a plan underway to sell not just show merchandise but some of the real-life designer clothes the characters wear — including SkinGraft’s, of course — through the show’s website. Pretty awesome!

If you can’t wait that long — and you really shouldn’t, even if you’ve got forever — you can find SkinGraft HERE.

And P.S., if you’re in LA, keep an eye out for the upcoming opening of Gather, a new boutique by Katie Kay, partner and former co-designer at SkinGraft, located at 630 S. Main St. in downtown.

    



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today’s awesome ad award goes to:

    



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