the significance of the man burning early

a play about cross-cultural communication:

burner – played by someone who is part of the burningman community.

non-burner: played by someone who is not.

– – –

burner: OMG! the man burnt early!

non-burner: what?

burner: have you ever heard of burningman?

non-burner: hmm… looks like some crazy festival in the desert?

B: yeah. they also burn a statue of a man. that’s why they call it burningman.

NB: well, i don’t really get the point of that but…ok….

B: so someone set it on fire last night. and now everyone’s all upset.

NB: i thought you said they’re supposed to burn it.

B: no… this was arson!

NB: what’s the difference?

B: well, first of all, it’s not supposed to get burnt until saturday night.

NB: what do you do with it before then?

B: nothing, really, you look at it, and ride by it and stuff.

NB: can you climb on it?

B: not recently.

NB: so it’s just a decoration basically?

B: well, i mean, it’s someoen’s ART.

NB: oh damn! who’s the artist?

B: the burningman organization.

NB: so it’s kinda like… corporate art? dude, i don’t know… there’s some tacky shit up in the lobby i wouldn’t mind…

B: hey! just because it’s produced by the burningman organization doesn’t mean it’s not someone’s creation.

NB: you’re right… that’s true. it is pretty crummy that someone burnt it.

B: yeah at least they caught the guy… you wanna see a mugshot?

NB: oh my god! that guy looks CRAZY!

B: well….

NB: what?

B: well, he kind of… a lot of people wear crazy outfits and makeup and stuff there.

NB: so this guy, he… fits in there?

B: well…i mean… yeah….

NB: i dunno…. if there’s a bunch of crazy tattooed people all running around in war paint and stuff–

B: hey! this whole thing is ABOUT “radical self expression!” that’s the whole idea…

NB: but… doesn’t what he did then… doesn’t that kinda count as pretty radical expression?

B: what? NO! look, radically self expressing means like… like… i spend the whole time there wearing a tutu and a cowboy hat simultaneously. ok? i don’t take away something from everybody who comes to the event just to see the man burn. that waits for this all year long.

NB: but they destroy the thing anyway!

B: you can’t destroy it until they say so!

NB: you know… all these rules sound really complicated and confusing.

B: it’s really not. it’s really all just about art. you know, people spend so much time and energy creating amazing art to bring out there and share with everyone, and this guy just–

NB: wait…you think maybe this was his art?

B: what?

NB: well, i bet this took a good deal of planning beforehand, and it’s certainly a statement–

B: what the hell kind of statement does it have?

NB: i don’t know… maybe something like, about culture jamming or somethig? it seems like there’s a message it’s trying to get across maybe, and it–

B: that is ridiculous. that isn’t art with a message! THIS is art with a message:

 

NB: oh. hm…. how much fuel you think it took to trasnport and construct atll tha?

B: ok. you know what…. i have to go finish packing now.

NB: ok. see ya. have fun!

B: thanks!

    



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even more queer once you’re used to it

image

this weekend was the 27th annual sunset junction music festival, a kind of cross between oldskool urban summertime carnival and indie rock block party. think: stale cotton candy and amusement park rides, local shops and art galleries trapped in the warpath shelling beer, dancing in the streets to mobile soundsystems, and the major stages blaring serenades by such haircut stalwarts as she wants revenge, autolux, blonde redhead, hot hot heat and so on.

sunset junction is the most fun you can have at a locally nurtured street festival tradition south of pink saturday in san francisco, which, if you haven’t been, is a complete free-for-all of music madness and making out that takes place the saturday night before san francisco’s gay pride parade every year. which is kind of a good segue to where i’m heading with this entry. because what struck me the most about this year’s sunset junction had nothing to do with the music (at least not directly). about half an hour in, i thought i saw something that no former san francisco resident has any right to get confused about: two straight guys holding hands.

this wasn’t some 4 am e-puddle at a rave cir. 1998. this was around 6 pm on a sunday afternoon in 2007, and while queer eye for the straight guy had mainstreamized the revolution in gay-straight male relations, metrosexual had become a house-hold word, and looking stylish was now par for the course for any sophisticated urban male, there’s still one thing that straight guys simply do not do as a fashion statement, and that’s hold hands.

yet “straight guys holding hands” was the first thing that instinctively passed through my mind. followed immediately, of course, by knee-jerk confusion: that’s not….right…. so then…. what the fuck?

the problem was that they didn’t look gay. not that there’s a certain kind of way that gay guys look that straight guys do not, but rather there are definitely certain ways that straight guys look that gay ones wouldn’t–or at least… there used to be.

what threw me off was that this seemingly-straight hand-holding couple were wearing plaid shorts that looked like swimming trunks found in a florida retirement home, and were sporting sloppy 60’s style columbia-university protester haircuts–the kind that 40 years ago just sort of grew out on their own, but today are no doubt cultivated under the careful attention of a hairdresser to look appropriately “period” vs. “politically active.” essentially, they were dressed like guys dressed before any kind of particularly gay aesthetic EXISTED, when less than 25% of men’s apparel was bought by men anyway. women used to buy 75% of it. (and you can imagine who was buying that other 25, right?)

for the rest of the night i kept seeing the same story repeated: all kinds of gay couples that didn’t look gay aside from the the fact that they were hardcore making out. (true story: at one point, towards the end of the night, when the real minority at sunset junction had become the sober people, one of a trio of guys walking in formation with their arms around each other’s waists backed up into me, and hiccuped, “oh! a girl! where’d they come from?” and i realized i was indeed hard-pressed to find an answer.) there were even mexican dudes in big white t-shirts and shaved heads going at it, that you know blast the radio when down’s “lean like a cholo” comes on. on a sidenote: do people outside of calexico even know what reggaeton is? after a while you start to go a bit blind to the contours of local culture’s idiosyncrasies when they are so prevalent….perhaps this is what has also been going on in the expression of gay identity as well.

one of the things that virtually all my gay friends have in common is a professed dislike of other “gay guys.” which is pretty telling of a major generational rift in the gay community.

the generation coming of age in the 70’s, in the wake of stonewall fought first and foremost for the rights of their community. the chant was “we’re here. we’re queer. get used to it.” the assertion of an individual gay identity, one that has the luxury to be vague, and even profess distance from the rest the gay community, is one that was only achieved through decades of pre-will and grace civil rights struggles.

in a 2005 article from the NYTimes style section, sensibly titled “Gay or Straight? Hard to Tell” bruce pask, the style director of cargo magazine, talked about why especially younger gay men don’t want to feel or look that different: “They didn’t need to assert their place in society, their right to be who they are. They’re not fighting for visibility. We got it; they don’t need it.”

perhaps that’s the issue my gay friends have with the established gay community: they do not feel that this community which is primarily defined by sexual preference is a viable forum for expressing their individual identity.

“if you can hang out with your straight buddies and be part of the group,” said brendan lemon, the editor of out, in the NYTimes article, “why would you feel the need to look different as an assertion of identity?” lemon suggested that for a generation that grew up watching “The Real World” on MTV, in which the gay and lesbian characters were no more or less flamboyant in dress or persona than their straight counterparts, being gay carries neither the stigma nor the specialness it once did. that, he said, has also altered the landscape of men’s style.

“it’s easier for gay men to come out of the closet as slobs, just as it’s easier for straight men to be dandies.” said lemon. “one of the things that’s breaking down how gay guys are seen is that people know more kinds of men who are gay.” but this dissolution of any one gay sensibility seems to be developing not just from the way in which the outside world sees gay men, but from the way gay men themselves want to be seen. as individual as any straight people would consider themselves from the rest of the “straight community.”

in a certain sense, even the breeders have been affected by the coming out of a whole generation. claims that the gay agenda to turn even the straightest of the straight gay by using the media to subliminally refashion their very notions of what they find attractive in women to resemble a male figure aside for the moment, this is the lifestyle that invented the CONCEPT of an “alternative” lifestyle (as opposed to simply a “counter-cultural” rebellion). it set the precedent. as all the rest of us participating in the greater culture now likewise face the burden of defining our own identities (whether we’re conscious of it or not), we all sorta ended up becoming queer…

and wouldn’t you know it, as soon as we did, they just turn around start lookin’ straight.

bastards.

    



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the new and improved enlightenment lifestyle

as a marketer you realize that it’s not so much that you’re really setting anything up for sale, it’s that everything already IS for sale, and you’re just helping it along. so it’s not so much that i’m bothered by the selling of “enlightenment,” (there’s been buddha statues on-sale for millennia, and what are THOSE selling?) but rather it’s that i find the whole “enlightenment lifestyle,” kinda… icky.

today on the website for the san francisco green festival conference i discovered a publication called what is enlightenment magazine, published by enligntennext, which is “defining the contours of a new revolution in human consciousness and culture.” (it’s essentially not doing anything different than any punk band or public enemy-era hiphop act professed to be doing. it’s just targeting a different audience.)

my first encounter with companies targeting this demo was when we were soliciting sponsors for LIB and were approached by the “enlightenment card”:

http://www.enlightenmentcard.com/images/splash.jpg

(in case you’re wondering, yes, the card IS real, no that ad is NOT a joke, and we said “no, thank you” to the offer.)

while on the one hand, i’m trying to think of where else do sheltered caucasian people get to evangelize a brand of appropriated cultural imperialism with such tactless self-righteousness and get away with it, on the other hand, from a technical standpoint, i’m completely impressed.

this is everything i preach about identity marketing in action.

in robotics, there is a theory of the “uncanny valley“:

The hypothesis states that as a robot is made more humanlike in its appearance and motion, the emotional response from a human being to the robot will become increasingly positive and empathic, until a point is reached beyond which the response quickly becomes that of strong repulsion. However, as the appearance and motion continue to become less distinguishable from a human being’s, the emotional response becomes positive once more and approaches human-to-human empathy levels.

This area of repulsive response aroused by a robot with appearance and motion between a “barely-human” and “fully human” entity is called the Uncanny Valley. The name captures the idea that a robot which is “almost human” will seem overly “strange” to a human being and thus will fail to evoke the empathetic response required for productive human-robot interaction.

maybe there is an uncanny valley in the process of identity expression as well. the more a brand or a product makes it easier for people to express their identity the more palatable it is, until maybe it hits a certain point where it becomes so blatant that its appeal suddenly drops off. however, as this brand’s identity-expressing qualities continue to become more innate and nuanced, and less overt it once again becomes appealing. maybe it could be called the uncanny “wannabe valley,” the place in brand authenticity/relevance that will likewise “fail to evoke the empathetic response required for productive human-brand interaction.” (cuz brands are robo–i mean, people too.)

one of the explanations for the uncanny valley phenomenon is that the robots stuck in no-man’s land elicit revulsion because they look “dead,” and biologically we’re wired to have an aversion to corpses, cuz stickin around doesn’t bode so well for the immune system. (makes you wonder tho if necrophiliacs collect weird lookin robots). but when it comes to identity, the brands (and people) stuck in the uncanny wannabe valley turn us off because they’re “fake.” in a similar sort of way, biology may have led us to respond with distaste to “fake” people (and by proxy brands now) because they are untrustworthy. from a social selection standpoint, they may even be community saboteurs.

the funny thing in all of this is that there’s nothing actually WRONG with the enlightenment card except its name. if you have to have a credit card, why NOT get one that’s gonna let you earn points towards, like, trips to spas in costa rican rain forests, right?

while no doubt one person’s fake is another person’s orgasm, it just feels like confusing a lifestyle for an expression of “enlightenment,” is kinda, um, you know…. BOGUS!

    



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konichiwa!

i don’t have a clue what it says, but they used SIX exclamation points in the space of two little paragraphs, so i think that means they’re pretty excited about us!! !

summersonic.jpg

….anyone know japanese?

    



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