Gobble it up!
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New Video: “Beyond Monday” (epic!!!)
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An experimental installation of art and sound by director Brandon Hirzel (aka “Bemo”). Filmed in the depths of Los Angeles’ industrial district, the video fuses together our heavy electronics with architectural projection-mapping. Cinematographer David Myrick captures The Glitch Mob as they play their trademark Jazzmutant Lemur MIDI controllers in sync with Bemo’s detailed visual creations, bringing the live performance to new levels. This is truly a unique collaboration. “Beyond Monday” pushes the boundaries of modern digital art and marries the latest technologies in electronic live music, motion design and film.

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New Single: Drive It Like You Stole It / Between Two Points
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\\ GET THE SINGLE NOW //

OTHER STORES: ITUNES | AMAZON | JUNO | 7DIGITAL

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New Website: theglitchmob.com
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As with the previous iteration I consulted on IA / web strategy yadda yadda, you know the drill.

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New (debut!) Album: Drink The Sea – May 25th
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Hard to believe, since the Glitch Mob has been around for years, and the fellas have been making music on their own for even longer, but this May will see the release of the FIRST actual album this digital band has produced as The Glitch Mob.

There’s also a new tour, and other new stuff I’m forgetting, but basically, I think you get the idea.

To the extent that any advertising works, the model in place at websites like Hulu and Fancast, that offer commercial-supported streaming video of TV shows and movies, is pretty damn effective. Unlike the 3-minute average TV commercial break, which most people Tivo past or click away for or simply go to the bathroom during, the 30-second “limited commercial interruption” on your online machine gets you to pay attention. 30 seconds isn’t enough to walk away for, after all. Sure, you can pause to answer nature’s call or email’s or SMS’s or whatever, but the remainder of the ad will play when you unpause. You can, at most, surf over to another browser tab, but nevertheless you’re still listening to the ad’s audio, and on several occasions I’ve gotta admit this was intriguing enough unto itself to get me to tab back. (The lazer-bassy sounding Asics ad with the Asian male model dude running through psychedelic milk formations is coming to mind).

At the same time, because the commercial interruption really IS limited — one ad per break — and often Hulu even offers a choice as to which ad you’d prefer to see and in what sort of format (a long-form ad before the program starts, with no breaks later on is also an option), it doesn’t feel nearly as offensive and imposing as the ads that you DO have time to walk away from on the teevee. The one thing that’s missing is a feature to click to see the ad directly, replay it, and embed or share it. Right now you still have to go over to youtube or elsewhere if you want to find the ad you just saw on Hulu (counter intuitive, no?) and sometimes you can’t even find the ad anywhere (the Timberland Earthkeepers ad where the sole of the shoe keeps morphing into all sorts of things like an eagle and a tire, etc, is coming to mind. I STILL can’t find that shit, and it was hella cool.)

As Hulu’s brand keeps growing — it overtook the big broadcast networks that own shares of it (ABC, NBC and Fox) in web traffic for the first time this past June — less, it turns out, really is more, paricularly when it comes to commercials. Now, how long until Hulu starts producing its own original content, you think? Let’s just hope Netflix (whose Red Envelope Entertainment division, responsible for licensing and distributing films such as Born into Brothels and Sherrybaby expanded to produce its own original content in 2006 only to close down just 2 years later in part to avoid competition with its studio partners) isn’t necessarily a permanent precedent.

Big news in Mobsterville this week. My favorite boy-band ever (and also friends, and clients) have officially signed with Windish as their new agency. As their original booking agent, Arin Ingraham, a.k.a The Ringleader Herself, says of this big move: “Watch out world The Glitch Mob has gained access to your sound systems.”

Could not be happier for these fellas. Congrats!

More big capers are afoot!

The Glitch Mob
West Coast Rocks
(Remix of Matty G)

This is the first in a series of many free releases to say THANKS to all of our fans!
Download it, burn it, rip it, share it, slay it!

DOWNLOAD HERE: The Glitch Mob Music Page

Special Note: This release is the latest in an infinite series of digital-only singles on the artist-owned Glitch Mob Unlimited label. And now, more than ever, we need your HELP in getting the word out. So if you’ve been slayed by the Glitch Mob, we humbly ask that you repost this bulletin. Easily copy-and-paste the code from: theglitchmob.com/westcoastrocks