Social-Creature is the brainchild of Jenka Gurfinkel, a writer, digital strategist, experience designer, and culture creator.

Social media maven."

- Wired.com

Brainy, funny, suitably irreverent."

- io9.com

Keenly observant."

- thewrap.com

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Bonnaroo.com


After several years directing the web strategy for music festivals such as Lightning In a Bottle, and Street Scene, in 2008 I was approached by Threshold Interactive to consult on the strategy for the Bonnaroo Music Festival website.

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