A year ago I wrote a piece called “Your Lifestyle Is An Alternate Reality Game.” An ARG, for short, is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions. Lifestyle, I suggested, with [...]
Last month, we at Espresso launched “Connect or Die: How to survive in a Music 2.0 World,” the first in our “2.0″ thought leadership series exploring the challenges and opportunities facing various industries as digital and social technology dramatically alter the consumer landscape. This month, I’m excited to share the second installment, Drink 2.o: Anything But [...]
In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and illustrator Joe Shuster, this character possessed superhuman powers and a dedication to using those powers for the benefit of [...]
Social media maven."
- Wired
- io9
Keenly observant."
- The Wrap
A deft mix of memoir and cultural mapping."
- Coilhouse
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