social-creature

i don’t have a clue what it says, but they used SIX exclamation points in the space of two little paragraphs, so i think that means they’re pretty excited about us!! !

….anyone know japanese?
SHARETHIS.addEntry({ title: “konichiwa!”, url: “http://social-creature.com/konichiwa” });

photo by: anearthling

One of usability’s most hard-earned lessons is that “you are not the user.” If you work on a development project, you’re atypical by definition. Design to optimize the user experience for outsiders, not insiders.
- jakob nielsen
much the same way that the developer is not the user, the marketer is not the [...]

i don’t have much time to write here at the moment (and there’s a very good reason for that, which should be ready by next week) but i just saw something in a business week blog that begged to be mentioned.
at a very interesting meeting with ignited earlier this week, when i presented my perspective [...]

crowd at LIB07
photo by: fightingwords

this weekend, at a do lab birthday dinner, the other half of the do’s community management team started giving me shit about removing a particular video from the LIB youtube group.
it was this weirdly psychedelic video that didn’t even really show much of the festival (i think most of it was [...]

right after i’d written the cult of the gate-crasher post i found an op-ed video of sorts made for the wall street journal by scott karp, responding to the question of whether bloggers can be journalists, and i’ve been following him since.
today i just saw this very interesting piece he wrote: Should Newspapers Become Local [...]

the do lab’s hope flower, 2006
photo by: Natalia Valik

it’s the middle of summer. this means i’ve been spending time lately putting together the next issue of the Do Lab Artist Network. it started in the winter, when a ton of the producers we work with at the do were making noise about the new [...]

for anyone up in the bay….

from jason:

Hey, Everyone!
Here’s a reminder about this weekend’s book swap:
This coming Saturday, SwapSF will once again be creating a bookstore with a three hour shelf-life and a party atmosphere at The Phritzery ( map). Features thus far (but new stuff will be happening up until the last minute:

breaks by [...]

 
 
“We’re the most permeable membrane in show-business. Anyone who thinks they’re part of Mystic Family Circus probably is.”
- Mystic Family Circus in Freaks & Fire: The Underground Reinvention of the Circus

ok… i’m going to confess: i didn’t read the cult of the amateur (and i’ve read enough reviews of it at this point to be [...]

you know… sometimes the point isn’t about how many people see your ad, it’s about actually changing people’s behavior.
if it’s a matter of getting them to drink diet pepsi vs. diet coke, or getting them to shop at target vs. walmart… no one’s gonna die.
it’s not really a matter of life or death.
however, when the [...]

myth #1 can be found here.
 
myth #2: ENGAGEMENT MEANS NEVER HAVING TO SAY EXPOSURE
it’s funny that as much time as i’ve spent explaining the differences between the effects of engagement vs. exposure, it seems i spend just as much time explaining the value of combining engagement AND exposure. it’s as if battle lines were drawn [...]