social-creature

Marketing 1.0

Marketing 2.0

spin
 
word of mouth

image
- vs. -
experience

audience
 
community

demographic
 
individual identity

~
Is your marketing strategy ready?
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it’s 24 days till LIB and we just surpassed the LIB06 presale ticket sales.
now it’s time to buckle in and level up to the next project on the game-plan: Coachella.
since 2005 the Do LaB has been bringing domes to coachella. the first year the Do LaB dome was essentially a spot for festival-goers to be [...]

very brief tonight:
our music contest page is FINALLY live!

http://lightninginabottle.org/contest
thank you to the undaunted mr. shaw for getting it to work.
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i’d like to say a few words about how horrifyingly, dismayingly, pitifully, AWFUL our purchase page is. we didn’t design it. it’s what our ticketing company is making us use, and we can’t change it and it’s totally driving me crazy!
yeah, THANKS, inticketing!
yeah, i know you’re green, and use soy-based ink, and recycled materials, and [...]

people keep asking me what i’m up to these days. people that don’t know that my life has been completely taken over by Lightning in a Bottle. and i try to explain something about how there’s this 3-day greeen music festival, and how i’m directing the whole marketing strategy for it, and how that [...]

It’s the beginning of April, and The Do LaB has been in production on our Spring festival, Lighting in a Bottle for over two months now. I realized about a month ago how huge an oversight it was that I hadn’t written a single word about LIB here, and this is the first moment that [...]